By Phoebe Magdirila
Computerworld Philippines
June 7, 2011
With the interactive web-based application Google maps, locating unfamiliar places have become easier. Its user-friendly navigation and the detailed view of streets, shops, banks and other establishment, gave way to its wide adoption in the Philippines. But for Philippine-based software company Orange & Bronze Labs, Inc. (O&B), the technology can provide a better opportunity for enterprises to market services and operate businesses better.
“There are deeper, more in-depth uses of maps than location-based services,” Kathleen Fonacier-Garcia, Marketing and Communications Officer, O&B said.
According to the software company who is also a local enterprise partner and authorized reseller of Google Enterprise products, Google Maps API Premier can now be an advantage to Philippine businesses and organizations to improve operations, marketing, and customer service.
A Unified Approach
Compared to the free application, the premier version can allow companies to integrate Google maps into their website along with other valuable information that can guide not only their customers, but also their employees. Calen Martin D. Legaspi, O&B CEO said that with the growing use of mobile devices for Internet-related services, local businesses will find more ways to easily connect and engage with their employees and customers. Google Maps is one way for organizations to get ahead of competition.
By having a visual representation of data, people can analyze their data better, Garcia said.
Google Maps can be used as an effective marketing tool to help companies create campaigns targeted to a user base within an area. This saves time, financial resource, and manpower as marketing campaigns can already target a niche group of customers.
More Than Just Maps
The company develops and customizes applications using Google maps that match industry-specific requirements. Aside from the map itself, companies “can create more sophisticated application based on their needs,” Butch Landingin, Chief technology Officer, O&B said.
A Filipino real estate search site, Haybol.ph, developed by Senior Software Engineer Edge Dalmacio and Software Architect Lorenzo Dee, sets how integrating Google maps in their website provides better service to its online visitors. People can locate houses better and easier by targeting a selected vicinity, likewise, it helps sellers to be easily found. Citing an example for better and more sophisticated applications, the developers have also installed 3D virtual tour and “augmented reality” tools for its enhanced usage. “The Philippines deserves a better way to search,” Dee said.
“Location-based services in the Philippines is just starting and we see huge potential here. There are already quite a number of interesting approaches that we are looking at that utilizes Google Maps and we expect these to be implemented soon,” according to Legaspi.
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