By Veronica C. Silva
Computerworld Philippines
January 19, 2010

The local office of computer maker Dell, Inc. is hoping to grow its business this year with a focus on the small and medium-sized business (SMB) market.

Taking its cue from market forecasts that global economy recovery is expected in the second half this year, Dell Philippines is optimistic that the SMBs would be more willing to invest in information technology, particularly for their own servers.

Dell Philippines launched on Thursday its 11th generation of servers geared for SMBs. The Intel Xeon-based servers are specifically designed for the SMBs,. said Dell Asia Pacific director and country manager Barry Bunyi, who debunked industry claims that there is such a thing as “one size fits all” for servers.

“After last year’s economic downturn, there is no reason to look backward anymore,” said Bunyi, referring to a recent forecast that the second half will show more promise for the IT industry.
Bunyi is also optimistic for the second half of the year since that time, the May 2010 elections would be over.

“We look forward to 2010 with initiatives in certain markets (such as) the SMBs,” he added.

Bunyi said Dell’s commercial business, which includes the servers, make up “majority” of its business. The other business segment for Dell is consumer, which includes laptops and desktops.

Dell’s SMB server line-up is a complete solution in a box to include email, internet connectivity, internal websites, remote access, mobile device support, file and printer sharing, backup and restore, data protection and more. These servers are the PowerEdge line with models T110, T210, T310 and R510.

Bunyi said these 11th generation servers are 60 per cent to 80 per cent better than the previous released servers.

Dell processor partner Intel said the Xeon 5500 series processor supports dual processor server and workstation configurations.
Intel’s Prakash Mallya, regional manager for Dell Asia Pacific with Japan Account Team, urged SMBs not to decrease in IT spending at a time of an economic downturn.

But he remains optimistic that SMBs will invest in IT this year as he cited an Intel-commissioned study which showed that 85% of SMBs studied in 2009 believe that the economy will pick up this year.
Dell and Intel added that the Xeon servers are giving SMBs another option aside from outsourcing their IT needs to third party service providers.

Mallya said that for SMBs that cannot outsource their IT requirements due to constraints such as high-speed connectivity to a data centre, regulatory requirements and security, SMBs can opt to set up their own server environment.

Bunyi added that Dell, after listening to the market, has made these technologies available to SMBs now to give them options for their IT requirements.

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