By Tom S. Noda
Computerworld Philippines
August 3, 2009

“Printers are here to stay.”

This was the firm statement made by executives of global imaging and printer manufacturing company Epson, in their response to predictions that document imaging and printing will die once wireless IT becomes more common and widespread.

Executives of Epson Philippines Corp. led by Eduardo Bonoan, senior general manager, division head for sales and marketing, recently said in a press conference that there is a huge demand for document and photo printers, and opposed estimations made by some that usage of such machines will eventually become obsolete once wireless devices such as laptops and mobile handhelds become ordinary.

“There is a big demand for photo and document printers. In fact such demand goes along with the sales of PCs,” Bonoan said. “And that’s why printers are here to stay and will stay for a long, long period of time.”

Bonoan reported Epson’s sales and financial status in the country is doing well as more and more people are into printing of photos and documents
He revealed that in the global market for printers, Epson’s share is pegged around 15% and is ranked among the top brands when it comes with the multifunction class of printers.

In addressing printer user issues such as time, space (ink usage) and production quality, Epson recently introduced in Manila its new line of all-in-one printers. These are the Epson Stylus TX110, TX210 and Epson Stylus TX550. Included in the launched was the Epson Stylus Photo T60 photo printer.

Hideto Nakamura, country manager of Epson Philippines, said the new products address the issue on printing quality with the use of Epson DURABrite Ultra inks, a standard on its own that promises vibrant, smudge resistant, fade and water resistant prints.

“These all-in-one printers underscore Epson’s dedication to provide the highest value for small and home offices, students and corporate users,” Nakamura said.

In demonstrating the quality of Epson’s DURABrite printing, Bonoan, along with Epson personnel took a dip in the waters of Manila Ocean Park holding big newly printout “E-P-S-O-N” letters from the Epson Stylus TX110. It was an on-the-spot demo as the Epson team immediately dived with the printouts in the giant aquarium where sea-level creatures such as whale sharks are present.

“Our demo clearly showed that Epson’s DURABrite Ultra pigment ink is water-resistant, even when submerged in saltwater,” Bonoan said. “The fade and smudge-free resistant prints also remained intact. In fact, an independent test was conducted by Manila Ocean Park’s marine biologist and it showed that prints dipped in salt-water have no adverse effects on the water and is non-toxic.”

Bonoan explained the DURABrite Epson printer inks present the importance of printer inks in creating quality document and photo prints.

He added the dip tests Epson demonstrated were clear indications that reliable ink quality is always an integral part of printing technology to enhance the value of document and photo printers for SOHO (students and home users), as well as other end-users.

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