by John Mark V. Tuazon
Computerworld Philippines
August 25, 2010

Hewlett-Packard’s recent line of large-format printers are now more aware of its effects on the environment, as showcased by the first-ever “green” print service provider in the country, company executives announced recently.

11 FTC Enterprises, a local print service provider (PSP), is the first of its kind in the country to utilize these green printers from HP, which fall on the vendor’s HP SCITEX line.

WIth the help of HP’s Latex Printing Technology, and water-based HP Latex and UV Inks, the company was able to push for more environmentally sound digital print options, and shift away from solvent inks, the vendor’s press statement said.

Pankaj Goswami, category manager for HP SCITEX, Asia Pacific and Japan, said recent trends point towards a more eco-friendly approach to large-format printing, especially that there is a demand to move away from harmful materials used in printing.

“Current technologies are affecting our environment, so brand owners are starting to set policies on the way they buy media,” Goswami explained. “Going green is a way for PSPs to try to differentiate themselves in the market.”

Because inks used in HP’s SCITEX offering are water-based and odorless, they do not produce ozone emissions during printing.

“Our vision of green printing is a big reason why we developed a strong and strategic partnership with HP,” remarked John Gilbert Madarang, general manager of 11 FTC Enterprises, Inc. “This shows through the relationships that we forge with our clients, our partners, and with our people. This is also true with the relationships that we forge with our environment and our society.”

Using the HP SCITEX offering any company can deliver products across all different media platforms using only one machine, the vendor added.

“Our use of HP’s large-format printers is a testament that we are leading the industry towards a solvent-free future. HP digital printers also allow us to enable our clients to go green and help build a sustainable plannet,” Madarang added.

Along with their eco-friendly printers, 11 FTC Enterprises also reinforced its environmental initiative by designing original media that is 100% recyclable for eco-conscious clients.

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