By Tom S. Noda
Computerworld Philippines
November 3, 2009

Hewlett Packard (HP) recently launched what it claims to be the first consumer line-up of touch-enabled HP photosmart printers enabled by its new breakthrough called TouchSmart user interface.

The touchscreen technology by HP promises to enable consumers to conveniently display, edit and print photos, as well as copy, scan and print documents.

The expanded Photosmart portfolio also features one-touch wireless set-up, a new piano black design, and up to 30% reduced energy consumption compared to previous models – in addition to its new TouchSmart printing interface.

Gizelle Villacorta, market development manager for the consumer category of HP Philippines imaging and printing group, said the new HP Photosmart line-up is designed to better meet the needs of growing consumer demand for touch technology in their devices.

Villacorta shared a market research by Gartner which predicts that the capacitive touchscreen and touch-button controller segment will continue to explode, hitting 1.3 billion units by 2012 – which translates to 44% compounded annual growth rate.

“Since HP introduced its first consumer touchscreen printer in 2006, our R&D teams have drawn from extensive customer insights and leading-edge touchscreen technology to develop a new TouchSmart user interface that will make everyday printing easy and enjoyable,” said Jenny Sotto-Siquioco, country general manager, Imaging and Printing Group, HP Philippines. “More importantly, we will be leading the industry in making Touchsmart technology available on our full line-up of new HP Photosmart printers.”

Yet besides the touch-enabled Photosmart line-up, HP also added in its portfolio of consumer printing and personal publishing products three HP deskjet printers, including HP’s low price wireless offering – the HP Deskjet D5560 Printer Series.

Called “Magic Frame,” the product is described to be a TouchSmart-enabled HP Photosmart All-in-One printer. This patented touch-enabled panel is said to provide consistency, value, and ease-of-use across the portfolio. With the touch of a finger, the screen maximizes the size of the touch area by including contextual buttons that light up only when relevant to the user.

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