By Tom S. Noda
Computerworld Philippines
January 14, 2010

Intel on Wednesday formally launched in the Philippines its latest family of core processors, namely the Intel i3, i5, and i7 chips which the company claims are faster and smarter when it comes to performance.

Some of the chips boast of Intel’s turbo boost technology for laptops, desktops and embedded devices, said the company.

Adam King, director of product marketing and business operations, Intel Asia Pacific, said more and more people are now craving for a fully digital lifestyle citing the increase of the IT consumer market in 2009. For instance, online video consumption went high-end to mainstream from year 2006 to 2009.

“PCs are becoming an inner growth in one’s life. In fact, in Asia Pacific, 50% of users, aged 18 and above all play online games. Today is so yesterday,” King said, claiming what used to be just a futuristic vision of IT advancement and users has now become a reality.

However, unlike before when users had to remember name combinations of processors, Intel has made the names of its new products as simple and identifiable, which, aside from the turbo boost also does hyper-threading technology. The features allow a computer to automatically adapt to whatever a user does. The applications feel faster, and the PC is more responsive even in multi-tasking, such as simultaneous functions of music, movies, photo editing and social networking.

Intel’s turbo boost and hyper-threading technologies allow each processing core to run multiple “threads,” providing amazing responsiveness and great performance, balanced with industry-leading energy efficiency when processing several tasks simultaneously.

The recent introduction of i7, i5 and i3 chips likewise coincides with the arrival of Intel’s groundbreaking new 32 nanometer (nm) manufacturing process – which for the first time in the company’s history – will be used to immediately produce and deliver processors and features at a variety of price points, and integrate high-definition graphics inside the processor. This unprecedented ramp and innovation reflects Intel’s $7 billion investment announced early last year in the midst of a major global economic recession.

Intel is unveiling several platform products, including more than 25 processors, wireless adapters and chipsets, including new Intel Core i7, i5 and i3 processors, Intel 5 Series Chipsets, and Intel Centrino Wi-Fi and WiMAX adapters that include new Intel My WiFi features. More than 400 laptop and desktop PC platform designs are expected from computer makers based on these products, with another 200 expected for embedded devices.

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