By John Mark V. Tuazon
Computerworld Philippines
March 3, 2010

Months after its soft launch into the Philippine market, VoIP communications provider VoiceOne is fortifying its voice service offering, putting a keen emphasis on the benefits of IP communications in a business environment dominated by next-generation network computing.

With IP networks rapidly supplanting TDM (time-division multiplexing) as the solution of choice for enterprise communication, VoiceOne says jumping onto the IP bandwagon is inevitable.

“IP networks are cheaper to maintain and operate,” explained Cyril Rocke, president of VoiceOne and DataOne, the former’s mother company.

According to Rocke, since most companies are utilizing DSL connectivity from telcos—who also provide PBX services—managing two sets of networks can become troublesome. “You must combine the two,” he pointed out, underscoring the benefits of IP-based communications, which lets voice signals travel along the same lines as data signals.

But VoiceOne’s main differentiator, Rocke said, aside from shaving costs allotted for communications, is the company’s ability to add value to its services. “We compete not just on cost, but also in offering class 4 and class 5 services to customers,” he relates.

One of these services offered by the provider is SIP (Session Initiation Protocol) trunking, which allows businesses to get trunklines using the IP protocol. The main benefits of this, Rocke mentioned, is scalability, allowing more lines to be added depending on the company’s needs, and easy deployment, which can be centrally managed through an application.

And because the voice is routed through the IP network, Rocke said the service has the potential to reduce costs on NDD and IDD, because it can interconnect networks via VPN. “Companies with global operations can simply dial a local number to connect to another country,” he noted.

Concerns of network congestion are not a problem for IP communications, added Rocke, since a call only takes up 20kbps of bandwidth or less. “They can also manage the amount of bandwidth to allot for their applications through a Service Quality Assurance module that we supply along with our service,” he clarified.

Rocke said there is value to outsourcing this particular segment of the firm’s operations, so that “companies can focus on their core business.” In the same manner, businesses can leverage their investment on their network infrastructure, which isn’t fully utilized anyway.

Being a bit player in the enterprise communication market, Rocke said VoiceOne—and DataOne, for that matter—is rolling out simple services that can provide operational efficiency to the enterprise.

Being a pure IP player, most of these services run on most IP networks. “We are in the process of developing applications that can deliver mobile communications to laptops acting as an extension of their PBX,” he said, adding that they are working on the same capability offering for smartphones.

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