Posts Tagged ‘ BPO ’

By Tom S. Noda
Computerworld Philippines
March 9, 2010

Failing to achieve a permanent entity status, the Commission on Information and Communications Technology (CICT) is now setting up policies that will guide the country’s next president to advance on ICT developments.
 
“What we really want to do in the remaining months is to put in place the policies that will guide the next administration,” said Ray Anthony Roxas-Chua, chairman of CICT, in an exclusive interview with Computerworld Philippines.

CICT is coming off from an advocacy loss in the Senate recently, with the death of the bills mandating the creation of the Department of ICT (DICT) and Cybercrime Law. And since it remained only a commission under the executive order of President Gloria Macapagal-Arroyo, the next president can easily do away with CICT. Arroyo’s term is scheduled to end on June 10, 2010.

Roxas-Chua said it’s up to the next administration if it wants to follow or not the policies CICT is now crafting.

“We want to leave these policies so that developments will continue. At least, we won’t have to worry about the longevity or permanent nature of CICT,” he explained, adding that historically, parts of CICT have been going in and out like its separation and reunion with the National Telecommunications Commission (NTC) and Telecommunications Office (Telof).

Roxas-Chua said CICT’s focus remains consistent on the cyber services and business process outsourcing (BPO) sector, e-government (e-gov), capital development, and also infrastructure development.

However, he said CICT should come up with a new flow chart or new structure so as to fully indicate the other agencies that were brought under it like the NCC and Telof. As a commission, he shared it was difficult for CICT to create a comprehensive ICT plan.

Appointed by President Arroyo in 2007, Roxas-Chua said CICT has achieved a lot of its targets when it comes to projects implemented and advocacy for ICT based on awareness. However, a lot more developments could have taken place if CICT was a department.

“I think we could have done more if we had a stronger entity. One of the challenges we had was we didn’t have the infrastructure component until this year,” Roxas-Chua said.  “NTC and Telof were only brought back to us early in early 2009 and so we weren’t able to accomplish anything in the first year and a half.”

CICT is now reportedly trying to catch up with its universal broadband strategy and other issues being tackled by NTC.

Roxas-Chua said if only CICT was a department, “all ICT projects of government would have been cohesive; aligned with the central national ICT platform.” 

Yet Roxas-Chua reported CICT is doing well when it comes to projects among schools and is now in the process of connecting many of them by providing broadband connectivity. It is now on the verge of procuring satellite connectivity for schools that have no available alternatives.

And on the e-government side, he said CICT is strengthening its e-government fund guideline by working with the Canadian government which is helping them revamp the guidelines for the latter to become more efficient and hopefully translate to more successful IT projects in government.

Roxas-Chua added CICT will be rolling out the new batch of computer laboratory and will also promote the country as the offshoring destination of choice. The commission’s officers plan to go to Germany, Australia, Singapore and in the US soon to promote the Philippines.

“The industry grew to about 20% last year. So hopefully this year with the recession finally coming to an end, it will be back to a normal run rate of 25%,” Roxas-Chua said.  

President Arroyo recently reported that revenues from the country’s BPO sector is expected to exceed US $9 billion this year compared to its record of US $7 billion revenues in 2009.

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By Computerworld Philippines Staff
February 22, 2010

Only on its first year of operations, StarTek, Inc., a provider of high-value business process outsourcing (BPO) services, recently opened its second customer care facility in the Philippines with 2,100 seats.

The new facility occupies about 15,000 square meters of the Eton Cyberpod Corinthian business center along Ortigas Avenue in Mandaluyong City, a major commercial complex in the Philippines. It is a new addition to StarTek’s 1,100-seat Makati facility which is targeted to be at full capacity by the first half of 2010.

Larry Jones, StarTek president and chief executive officer, said the addition of a second location in the Philippines will continue their goal for further global expansion plans. “We are building on the success of our first location in Makati that opened just over a year ago,” he said.

According to the Call Center Association of the Philippines (CCAP), StarTek’s planned expansion will contribute to the growth of the contact center industry in the Philippines, which is expected to expand at least 15% this year to US $5 billion in revenue. In 2009, the contact center industry recorded revenue of US $4.5 billion.

StarTek’s service suite includes customer care, sales support, complex order processing, accounts receivable management, technical support and other industry-specific processes. The company is headquartered in Denver, Colorado, USA, where it provides these services from 20 operational facilities.  – Tom S. Noda

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By John Mark V. Tuazon
Computerworld Philippines
February 17, 2010

A global technology provider for financial institutions has recently set up shop in Manila, laying the foundations for a contact center facility to service its customers worldwide and to expand its business locally.

FIS, which provides core banking solutions for six out of the top 10 banks in the Philippines, opened its BPO facility along Pasong Tamo Extension in Makati City, in an inaugural event graced by President Gloria Macapagal-Arroyo herself.

The tech vendor, who has been providing financial technology solutions in the country for over 21 years, said they initially outlined the facility for BPO services, with goals of expanding to IT outsourcing, core processing and payments, and item processing in the near future.

“We chose the Philippines as a site for our BPO operations because of the quality of the associates we were able to hire here,” remarked Gary Norcross, corporate executive vice president and chief operating officer, FIS.

Norcross said they are initially opening the US$5 million facility with 400 to 500 seats, to be expanded to as much as 1,000 seats over the next 18 months. The FIS executive said plans of establishing facilities to neighboring cities are not on the table right now, saying “we want to get a strong foothold in a particular city [first].”

With the new site, Norcross said FIS is looking to consolidate its resources and service offerings in Manila, in order to service other countries in the region. And with the recent economic crisis affecting most financial services institutions globally, he added that investment in IT will see renewed growth by the latter part of 2010, when they can leverage the Manila site to further increase their revenue, which was recorded at around US$5 billion in 2009.

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By John Mark V. Tuazon
Computerworld Philippines
February 10, 2010

The creative process outsourcing industry in the Philippines is making inroads since its inception a few decades ago, with more foreign companies outsourcing larger and more relevant parts of projects to Filipino animators and game developers, local groups claimed during the e-Services Global Sourcing Conference and Exhibition Tuesday.

“We are now on the higher end of the production side,” said Marie Grace Dimaranan, board member of the Animation Council of the Philippines (ACPI), a non-government institution promoting the growth of the local animation industry.

Dimaranan explained that when animation outsourcing began in the Philippines, foreign clients would only outsource the main production part of their projects. “Now, we are also into development of original content in animation, as well as conceptualizing designs in the projects that we do,” she added.

The same positive development can be seen in the local game development industry, which is starting to make inroads in developing popular games made for the international market. “We don’t just follow orders from clients anymore. Now, they allow us the liberty to choose the design and style fit for their projects,” said Ranulf Goss, president, Game Development Association of the Philippines (GDAP).

Dimaranan attributes this surge in foreign clients letting Filipino animators and game developers handle more complicated tasks to the sophistication of the local workers’ skills sets. “We’re a lot more competent now, especially because we have been exposed to different processes in animation,” she remarked.

Goss, on the other hand, said global game companies have proven that Filipino talent is worth taking the risk for. “At the start, they would test you first, and as it becomes good, bigger phases will follow,” he quipped.

Despite renewed trust in the local CPO industry, the two local groups say there are still a lot of ground to be covered in terms of filling manpower and skills to answer to demand in animation and game development.

For one, Dimaranan said the industry remains short of people to do the tasks. “And not just manpower, but skilled individuals at that,” she emphasized. In closing the skills gap, Dimaranan said ACPI is working closely with universities in order to make sure that graduates are fit to work in the industry. “We’re continually helping in curriculum development,” she added.

In his welcome speech during the opening of the two-day convention on global sourcing, CICT (Commission on Information and Communications Technology) secretary Ray Anthony Roxas-Chua pointed out that the government is prioritizing talent development in the industry through programs offered by CHED (Commission on Higher Education) and TESDA (Technical Education and Skills Development Authority).

Still, the local outsourcing industry is comprised largely by contact center and back-office providers, overshadowing other service vendors in the country. Nevertheless, Roxas-Chua said in previous interviews that the CICT is pushing for the uplifting of the CPO industry, which he said raises the level of the Philippines in the global value chain, pushing the envelope on competition further.

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By Tom S. Noda
Computerworld Philippines
February 8, 2010

There is nowhere else to go but up for the Philippines’ business process outsourcing (BPO) industry which is expected to beat all its record figures, whether in terms of workers, infrastructure, and revenues which is pegged to exceed US$9 billion this year.

President Gloria Macapagal-Arroyo disclosed the prediction at this morning’s official opening of the 10th e-Services Global Sourcing Conference and Exhibition at the SMX Convention Center in Pasay City.

“From scratch, with only 2,000 workers and US$24 million in revenues in year 2000, [the Philippine BPO industry] is now a global powerhouse. From almost half a million workers last year, it is expected to be 600,000 this year. And from more than US$7 billion revenues last year, it is expected to exceed at US$9 billion this year,” Arroyo said during her keynote address.

The president reported that about two-thirds of all foreign delegates present in the e-Services event came from New York City. Several of the foreign delegates include outsourcing executives from Australia and Japan, among others.

Arroyo claimed to have achieved already her administration’s vision for the ICT sector that was set 10 years ago–and that is to spur future economic development and create wealth by developing labor intensive and skills intensive service sectors such as the ICT. “Today, nine years later, we did it,” she exclaimed.

INCENTIVE STRATEGY
With only five months left in her term as president, Arroyo gave an unsolicited advice to her would-be successor on how to improve further or, at least, maintain the development of the multi-billion-dollar ICT-BPO industry.

“The ICT sector should be guided. There should be minimal government interference and more of government encouragement. Example, for call centers, you shouldn’t force the investors to specialize in build up management. Instead, give incentives in the development of ICT parks  assist investors in identifying promising provincial sites now known as Cyber Corridor, and to build more transport facilities to these new sites in the provinces,” Arroyo said.

The Cyber Corridor is composed of the country’s so called 10 “next wave cities” being endorsed as the best new ICT destinations, namely: Metro Laguna; Metro Cavite; Metro Pampanga; Iloilo; Davao; Bacolod; Metro Bulacan; Central Bulacan; Cagayan de Oro; and Lipa.

SMART POLICIES
The president shared that a “smart policy” approach was applied for the BPO industry, in which three areas were given focus, namely the development of physical infrastructure, having appropriate legal and business environment framework, and the development of human capital.

In terms of physical infrastructure, the president said broadband services have been rolled out in most cities in the country. She added that the cost of international calls went down from 40 cents a minute to 2 cents with the use of Voice over Internet Protocol (VoIP) and that the number of Internet users has jumped from only three million in year 2000 to more than 24 million today.

“And so that no Taiwan tremor or tsunami can cut off our cyber services from their global clients, we encouraged the major mobile telecomunications companies to invest billions in redundancy connections,” she told her audience.

For having the appropriate legal and business environment framework, Arroyo cited the creation of the Commission on ICT (CICT), headed by Secretary Ray Anthony Roxas-Chua III, with the philosophy that the ICT sector should be guided by the market with minimal government interference but more of government encouragement.

She said that besides call centers, the market is moving towards the higher value segments of the offshoring industry such as the non-voice business processes, software development, engineering design, game development, animation, and knowledge process outsourcing.

“The highest IT value in the world can be found right here in the Philippines, the best knowledge services,” she said. “It is the world leader in terms of financial services and its technology workflow development.”

And as to her smart policy on human capital development, the president revealed that she intensified the implementation of various workforce programs for the Philippines to increase its profit share in the global offshoring and outsourcing services market. Among these was to help college graduates and skilled people in obtaining jobs in the ICT sector as well as educating the young on the use of computers.

“More than 5,000 of our 6,500 public high schools now have computer laboratories and almost 4,000 of them are connected to the Internet. In technical education and skills training, we invested Php46 billion or about US$700 million,” she said. “That is three times as much of the combined budgets of the three previous administrations. More than Php1 billion of this investment goes to BPO scholarships. And with this amount, the larger share goes to the skills training program for near-hires supervised by the Business Processing Association of the Philippines (BPA/P) which is now offering programs to close the voice [services] divide.”

With the local BPO market now pegged at US$7.2 billion, analyst group Everest Research has put the Philippines on the 3rd spot in the total global BPO market breakdown in terms of estimated revenues for 2008. The country was also named by the UK’s National Outsourcing Association as the Best Offshoring Destination of the Year for 2007 and most recently in 2009. Such accolades, according to organizers of e-Services, serve to prop the industry towards attaining its target of 10% global market share for 2010.

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accAccenture senior executives recently shared their unique insights on human resources (HR) management at the 46th PMAP (People Management Association of the Philippines) Annual Conference. Benedict Hernandez (in photo), Accenture’s new BPO Service Delivery Operations Lead in the Philippines, discussed the Pinoy Generation Y (those 21-29 years old) and its role in propelling the growth of the local outsourcing sector. Hernandez, who is also president of the Contact Center Association of the Philippines (CCAP), said that about 16 million young Gen Y Filipinos comprise the majority of today’s workforce, and, today and especially in the future. “Companies must think of new ways to marry time-tested values with Gen Y thinking as a way to engage and manage this increasingly growing and influential employee base.”

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Tech Knows No Boundaries

By Fei Lumbania on January 31, 2010

By John Mark V. Tuazon

He may not be fortunate enough to have graduated with a university degree in IT, but for Glenn Ganuelas, nothing too constricting as a formal IT education could stop him from pursuing a bountiful and fulfilling career in the field of Information Technology. Having graduated with a Hotel & Restaurant Administration degree from the University of the Philippines, a professional IT career seemed like a far cry from what he was trained to do in college.

“But I got hooked into the world of PCs and Data communications because of my brother back when 128kb and 300 bps modems were still high tech. I used to log on regularly to the online BBS (bulletin board services) and just search for free downloads. This developed a passion in me for everything computerrelated,” Ganuelas shares. Because he was able to experience the joy of IT, Ganuelas says he leveraged this enthusiasm for a possible career in the field of technology. “I translated [my passion] into a career in IT because I am doing something I don’t consider to be work, but merely pursuing a hobby that pays,” he relates. But before setting off on his quest, Ganuelas trained with IBM on scholarship in 1986 to get a formal feel of the world he’s slowly trying to conquer. Slowly, he climbed up the corporate ladder at San Miguel Corporation (SMC), starting off as an Operations analyst in 1987 to being the Network Manager of its Corporate Telecommunications division until 1998. After his decade-long stint at SMC, he jumped aboard the ship of Sea-Land Asia Administrative Services as Manager of Technology Services in Asia, where he says he “learned to deal with diverse personalities and cultures, having 12 countries in Asia under [his] responsibility.” His out-of-the-box and no-boundaries philosophy rubbed off on all his colleagues, especially when they were trying to pursue new projects.

“Challenges in IT in the many organizations I was privileged to be a part of have always provided opportunities to execute out-of-the-box solutions that can be used as examples for new teams I work with,” he narrates. “The reactions are, more often than not, ‘That’s simple enough!

Why didn’t I think of that?’” This impassioned enthusiasm endeared Ganuelas especially to his mentors, who commended him for his “attitude in accepting new challenges with enthusiasm, the ability to give bad news first, and the willingness to admit that I need help,” he points out. This further propelled him to other IT companies where he landed several top posts, most prominent of which is his stint in the IT division of BPO firm Accenture, where he set up the program for the first Accenture call center in the Philippines. Yet even with all these milestones, Ganuelas found his most fulfilling career venture outside of the IT world.

“I believe the one position that shaped my IT career was a non-IT position I held as a shift manager in a Jollibee store in 1986. The position I held taught me the basics of customer focus, service above self, and the sense of urgency I continue to carry with me as my career in IT developed,” he gladly shares. As if by some twist of fate, Ganuelas eventually found himself back to his roots, as he now serves as the head of infrastructure of the corporate information management section of Jollibee Food Corporation.

As a successful IT professional and a fulfilled individual, Ganuelas sees the value of looking outside the box and breaking boundaries to fulfill one’s dreams, even as he looks ahead and gaze at the future before him. “I’ve long wanted to be an entrepreneur, and channel some of the profit from the business to bring computers and the Internet to every barangay in the Philippines.”

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Computerworld Philippines Staff
January 29, 2010

Emerging markets that have weathered the financial storm of 2009 are posing a threat on the economies of developed countries, changing the rules by which the globalization game is played, a survey by BPO firm Accenture found recently.

Because of a robust domestic market, competitive cost structures and low price points for services, emerging markets fared way better than mature economies in the wake of the global financial crisis, the survey added.

This is posing new challenges to companies from developed markets, who are now pressed to adapt to the more efficient, agile, and competitive business environment.

The survey of 400 global business leaders revealed that top executives are not taking this lightly, with 88% of the respondents admitting to lack of strategic planning in preparation for the new business environment, and 41% saying the stellar growth of emerging markets will impact their businesses in the next five years.

“Together, these forces are accelerating the need for companies to master five competitive and interdependent dimensions of business: new consumers, talent, innovation, capital, and resources,” said Mark Foster, Accenture’s group chief executive, Global Markets and Management Consulting. “Our research shows that high performers in both developed and emerging markets are looking to leverage information technology with a certainty and pace that will give them the flexibility to adapt their business models and stay ahead of the competition as new economic circumstances arise.”

The swift economic power shifts among firms, consumers, and national economies brings in more stakeholders in the ecosystem that in turn drives competition, the survey explained. “The effective use of new technologies and strategies can help companies address the new dynamics of globalization,” it added.

“Responding to the newly complex and competitive ecosystem will require businesses to re-evaluate the roles they have played and the sources of value that they have followed traditionally,” Foster said.  “However, organizations also have a great opportunity to harness these new market forces to their advantage to optimize, extend and transform their business models.” — John Mark V. Tuazon

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By John Mark V. Tuazon
Computerworld Philippines
January 22, 2010

More companies are betting their budgets on outsourcing their legal processes to Asian providers—particularly Sri Lanka and the Philippines—with 20% of the global market choosing Asia Pacific as prime destinations, a survey on global outsourcing revealed recently.

The 2009 ORN Service Provider Report conducted by Pricewaterhousecoopers also found that software development, IT services, and Finance & Accounting service providers are also poised to expand their services in these areas in the next 18 to 36 months.

Due to the recent economic crisis, the research house said outsourcing providers are competing for a larger share of the market, and are on a bid to take the crown from current outsourcing destination of choice, India.

“The emergence of service providers in emerging markets has transformed the competition into a global race for market share,” explained Judith Lopez, chairman and senior partner, Pricewaterhousecoopers Philippines, during the pre-event news conference of the 10th Global Sourcing Conference and Exhibition.

During the conference, Lopez said emerging markets are attracting investors due to “low wages, high competency, encouragement of foreign investment, and capability-building by new entrants” which raise the bar of outsourcing, pitting them against current industry leaders.

The study says more than 80% of LPO service providers are planning to expand the scale of their operations, while 11% are new providers entering the market. India and other Asia Pacific countries, including the Philippines, also form part of the growing destinations for legal services, at 87% and 13%, respectively.

The Dragon Threat
Yet aside from emerging markets, the study said India faces stiff competition with the rousing giant in China, as its government designates 20 cities as outsourcing hubs that attract more international investment. “The Chinese government has provided investors with tax breaks, labor hour systems, and employment subsidies to raise the cities’ attractiveness,” it added.

Locally, the Philippine government has declared the outsourcing industry a priority industry, backing it with policies to boost foreign investment, the study said, adding that continued government support is yanking India out of its foothold as the only outsourcing hotspot.

Late last year, the local contact center association predicted a continued 17% industry growth rate for 2010, bolstered by around 45,000 additional manpower added to the current labor pool, as revenues grow by 21%, signaling the slow end of the impacts of the global financial crisis.

“For the coming year, the [local] BPO industry projects around US$11 to 13 billion in revenues; 650,000 to 900,000 new jobs; and 10% of the global market share,” claimed Peter Favila, secretary, Department of Trade and Industry (DTI), in a statement during the conference read by DTI undersecretary Elmer Hernandez during the e-Services launch.

The largest ICT/BPO event in the Philippines currently on its decade-long run, e-Services serves as the venue for suppliers, providers, and buyers in the field to meet, network, and learn from each other through various organized events led by the Center for International Trade Expositions and Missions (CITEM). The e-Services conference will be held on February 8 and 9 this year at the SMX Convention Center.

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By Tom S. Noda
Computerworld Philippines
January 19, 2010

Officials of the Commission on ICT (CICT) are literally on a last hurrah for the creation of the Department of ICT (CICT) as they plan to push for the bill’s passage in the Senate until its last session day this year before the May elections.

In an interview with Computerworld Philippines, CICT chief Ray Anthony Roxas-Chua III said he plans to be in the Senate all throughout the eight session days remaining of the legislative calendar.

“I plan to be there every session until the last day, because this is our last chance to get ICT bills passed,” Chua said.

The Senate’s regular sessions resumed on Jan. 18 and it is scheduled to adjourn on Feb. 5 which is the official start of the campaign period for national candidates.

Chua revealed all the other CICT commissioners will also be in the Senate and their role will be to provide assistance to Sen. Edgardo Angara, sponsor of the Bill 2546, mandating DICT’s creation.

The House of Representatives already passed HB 4300 for the same purpose in 2008.

“We’ll be there in the Senate to respond to interpellations,” Chua added.

If approved, DICT will take over the Commission on Information and Communication Technology, the National Computer Center, Telecommunications Office and the Communications Planning Service division. It will also take over the communications-related functions of the Department of Transportation and Communications.

The DICT clamor, now almost 8-years-old, recently earned support from various government and private organizations including foreign chamber groups. These groups are: American, Australian-New Zealand, Canadian, European, Japanese and Korean business chambers; the Philippine Association of Multinational Companies Regional Headquarters, Inc.; Management Association of the Philippines; Philippine Chamber of Commerce and Industry; Business Processing Association of the Philippines; Contact Centers Association of the Philippines; and National ICT Confederation of the Philippines.

For NICP, the group believes DICT will propel social and economic growth, citing that the business process outsourcing (BPO) sector alone contributed export revenues worth US $6 billion in 2008 and created about 400,000 jobs despite the financial crisis.

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By Computerworld Philippines Staff
January 19, 2010

Year 2010 marks the 10th year of the local business processing outsourcing (BPO) industry in the Philippines and TeleDevelopment Services announced to tackle issues concerning this trade on its 4th Annual Call Center and BPO Training Convention on March 11 and 12.

With the theme “The Vision of the Next Decade: Conquering Uncharted Ground,” TeleDevelopment’s event will be held at the Makati Shangri-La Hotel to discuss about developments on talent, technology, and infrastructure for the industry’s new challenges in the next decade.

The company said although the massive industry growth was spurred by voice services, high-value added complex services known as knowledge process outsourcing (KPO) are predicted as the next revenue earners in the outsourcing industry.

Over the last 10 years, the Philippine business process outsourcing (BPO) established itself as a major mover in the global BPO landscape. As the fastest-growing segment of the Philippine economy, it is expected to earn at least $11 billion and employ 1 million people by the end of 2010, noted TeleDevelopment.

Major speakers from industry leaders and aligned sectors have been invited for the event to share their views and expertise on the new challenges BPOs will face, as well as the next trends and opportunities that will emerge.

Invited speakers include Celeste Ilagan, former board of investments executive director and now AVP for marketing and external affairs of Sutherland Global Services representing the industry; Vincent Fabella, president of Jose Rizal University and Philippine Association of Collegiate Schools of Business, representing the academe; and John Philip Orbeta, vice president for human resources of Ayala Corporation, representing talent and leadership management.

About 250 delegates from major industry service providers and their clients are also expected to attend the conference and share their insights on the outsourcing industry and its future.

“2010 is a big year for the BPO industry as it signifies the 10th year anniversary of call centers in the country. As we approach this milestone, it is necessary to evaluate and carefully map our plans for the continued development of the industry. We look forward to an interesting and interactive conference that will help resolve training challenges for a more specialized workforce competent in addressing the increasing demand for high-value and value-added services,” said Jon Kaplan, president of TDS.

The 4th Annual Call Center and BPO Training Convention also marks the launch of the first Annual BPO Training Excellence Awards, organized in cooperation with the Philippine Society for Training and Development (PSTD). The awards aim to recognize organizations and individuals that have exemplified distinction in the field of BPO training. – Tom S. Noda 

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By Computerworld Philippines Staff
January 18, 2010

With only seven weeks left before the May 10, 2010 national elections, 33 regional ICT councils in the Philippines joined forces to rally behind the creation of a Department of ICT (DICT) whose bill is still pending in the Senate.

Members of the National ICT Confederation of the Philippines (NICP) made the call on Monday shortly after foreign business groups last Jan. 7 urged the Senate to pass the DICT Bill 2546 which is yet to gain plenary approval.

NICP said a DICT is needed based on the crucial role that ICT plays in the Philippine economy and called on the Senate to approve the bill before the elections. It is a development that has long been clamored for in the past seven years.

NICP chair and Bacolod councilor Jocelle Batapa-Sigue said the NICP came out with a position paper last year under the term of its former chair, George Sorio of the Metro Clark ICT Council (MCICTC) to call for the immediate approval of Senate Bill 2546. The House of Representatives already passed HB 4300 for the same purpose in 2008.

“Any further delay could have a dampening effect on ICT industry’s future growth in the Philippines, especially during the ongoing global recession,” NICP said in a statement. “Positive Senate action will ensure the country’s continued competitive edge in the global market place, and provide social and economic opportunities for the Filipino people.”

NICP believes the creation of the DICT will propel social and economic growth, citing that the business process outsourcing (BPO) sector alone contributed export revenues worth US $6 billion in 2008 and created about 400,000 job, this, despite the raging economic turmoil that hit the global economy that year.

And as the country strives to maintain major strategic importance in the Association of South East Asian Nations (ASEAN) as well as in the global stage, NICP said the participation of stakeholders in the regions are a crucial element in ensuring ICT’S competitiveness and sustaining the fight against poverty in general.

Batapa-Sigue, also chairs the Bacolod-Negros Federation for Information and Communications Technology (BNEFIT), added that the creation of the DICT will finally create a permanent entity that cannot be easily modified without the passage of another bill. It is a permanence advocated by the various ICT councils and organizations in pursuit of a sustained support ICT development in the Philippines. 

She explained that DICT’s major task would be to increase awareness of the benefits of ICT in order to bridge the digital divide, increase mobile penetration rates, proliferation of internet cafes, accessibility to broadband connectivity, enhancing connectivity in underserved areas, empowerment of the marginalized sectors, creation of homegrown web content, among others.

“It is time that the clamor for a DICT is heard by the highest law-making bodies of this country. Other ASEAN governments heeded the call for an ICT Department or Ministry, and are now closing the gap on our hard-earned and much-valued ICT competitiveness,” Batapa-Sigue said.

Last Jan. 7, leaders of foreign business organizations composed of the American, Australian-New Zealand, Canadian, European, Japanese and Korean business chambers and the Philippine Association of Multinational Companies Regional Headquarters, Inc., as well as leaders of Philippine business and industry groups: the Management Association of the Philippines, the Philippine Chamber of Commerce and Industry, the Business Processing Association of the Philippines and the Contact Centers Association of the Philippines, signed a letter appealing for the DICT bill approval that was sent to Senate President Juan Ponce Enrile and Senate committee on science and technology chairman Edgardo Angara.  – Tom S. Noda

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By Stephanie Overby
CIO.com
December 9, 2009

FRAMINGHAM - Outsourcing prices dropped overall in 2009, and industry watchers expect the downward trend to continue next year. It’s not just the global economic slowdown that’s sending IT service prices south, it is also the increased use of offshoring, pricing pressure from customers, and a reduction in vendors’ services.

“We see more companies willing to outsource offshore to take advantage of global labor arbitrage opportunities than in the past,” says Ben Trowbridge, CEO of outsourcing advisor Alsbridge, which owns price benchmarking firm ProBenchmark. “One of the issues we see is that lower prices can also be driven by disaggregated services.” For example, lower desktop support prices might be due to a vendor delivering remote infrastructure management support. But they might just as well be the result of a reduced scope of services that leaves the client with a lower level of service or possibly having to retain other costs–which negates or reduces the customer’s potential savings, Trowbridge adds.

Mark Toon, CEO of outsourcing consultancy EquaTerra, says that buyers of outsourcing services have remained focused on cost cutting and avoiding future investment throughout 2009. Toon believes that IT services customers will continue to focus on price through 2010. But, that “price pressure will be tempered by the need to ensure overall deal parameters do not jeopardize success,” adds Stan Lepeak, EquaTerra’s head of global research.

Should the economy show strong signs of life in the new year, some say it won’t be a buyers’ market at all. “Much depends on whether or not the apparent signs of economic recovery prove true,” says Chris Kalnik, partner and managing director of financial analysis for sourcing advisor TPI. “If the economy strengthens, TPI believes that the service providers will attempt to recoup some of the price concessions that they have made over the past year.”

RIM’s Effect on IT Outsourcing Prices

On the infrastructure side of the IT outsourcing house, market share will continue to shift toward remote delivery of services where possible , and offshore players will drive desktop and network service prices to new lows. As remote infrastructure providers improve their capabilities, more infrastructure outsourcing customers may look offshore for savings, while the broader global economic slowdown will continue the pressure to reduce costs in the Americas, says Trowbridge. “These two trends are working together to drive overall market prices lower,” he adds.

But those cost savings may be short lived and slight. What’s more, RIM isn’t for everyone. “Maturity in this market has led organizations to identify the processes that are better delivered locally and to select service providers [based] on flexibility and customer intimacy as well as price,” notes Paul Cornelisse, managing director of Equaterra’s information technology advisory.

Overall, most infrastructure services–desktop, midrange and network services–will decline at single-digit percentages in 2010, according to Compass America. That excludes storage costs, which will continue to decline another 25 percent in the coming year.

Of course, the majority of cost savings that can be achieved by offshoring infrastructure support are labor-based. “Organizations should keep in mind, that if assets are included in their vendor’s pricing, offshoring is unlikely to have a significant impact because the hardware and software that makes up the majority of the price is unaffected by the locale of support personnel,” says Bob Mathers, senior consultant with Compass America.

IT Outsourcing Prices and Merger Mania

The biggest news in the outsourcing industry in 2009 was vendor consolidation. HP completed its integration of EDS, and new mergers were announced between Dell and Perot Systems and Xerox and ACS, among others.

So while increased offshoring, economic malaise, and customer focus on cost-cutting points to price drops, any further mergers could–in theory at least–foretell another story.

“Recent consolidation may portend upward price pressure, especially if other providers follow suit,” says Trowbridge. Decreased competition rarely leads to lower prices. But, notes Trowbridge, offshore vendors continued inroads into the marketplace could serve to keep prices in check: “We anticipate that this upward pressure will be more than offset by global delivery capabilities in the marketplace. It’s an area that will require reassessment as events shake out in 2010.

New IT Outsourcing Pricing Models

Amid continued economic uncertainty, outsourcing buyers will seek out pricing flexibility in the new year. “We see increased emphasis on on-demand transactional-based pricing predominantly because companies can’t predict what the rebound will look like,” says Bob Cecil, head of EquaTerra’s business and financial process practice. “We are also seeing more outcome-based pricing.”

Cloud computing will also attract more buyers. Dave Brown, head of EquaTerra’s financial architecture practice, says cloud service providers and customers will begin to better understand cloud computing pricing and software as a service pricing in 2010, and that will drive organizations to adopt the new cloud delivery model.

“The downside,” says Brown, “is that they are immature offerings [relative] to outsourcing transactions and will go through various iterations before the right pricing structure emerges.”

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By Tom S. Noda
Computerworld Philippines
November 26, 2009

A top executive of the Business Processing Association Philippines (BPA/P) is asking media organizations to practice “balanced reporting” of events that occur in the Philippines in order for the country to get its deserved business opportunities in the multi-billion dollar outsourcing industry. 

In an exclusive interview with Computerworld Philippines, Jonathan Defensor De Luzuriaga, executive director for BPA/P’s industry affairs, said the Philippines is not getting what it deserves in the call center and BPO space because of the negative perceptions that float around in some of the geographies the Philippines is rendering IT and BPO services.

With the reported election-related killings in Maguindanao province in Mindanao last Monday dubbed “Maguindanao Massacre” – De Luzuriaga appealed to the media to do a fair and balanced reporting on the issue by at least giving some references.

“We need to isolate certain issues in terms of branding and the reputation of a country. When something happens in the southern part of the Philippines, let’s not construe that as the entire Philippines, because nobody really gives reference to what happens to Boston and New York. But somehow, when something happens in certain parts of the Philippines, it is always taken that the country is in this turmoil or challenge,” De Luzuriaga said.

Although he did not identify any media organization, De Luzuriaga said a number of news organizations, both foreign and local, reported the Maguindanao case as a form of “branding” the Philippines as an unsafe and chaotic nation.

“Let’s not generalized what the country has to offer and what the talent here is all about in terms of certain isolated events,” De Luzuriaga said. “Basically, what I’m asking for is what everybody is asking for – balanced reporting.”

President Gloria Macapagal-Arroyo declared a national day of mourning on Wednesday for the victims of the Maguindanao massacre, which involved the killing of more than 50 civilians, wherein some are lawyers and media reporters.

According to reports, the victims, led by the wife of Buluan town vice mayor Ishmail Mangudadatu, went on a convoy going to the provincial capitol in Shariff Aguak to file Mangudadatu’s certificate of candidacy for governor, when some 100 armed men blocked their path and killed them. Mangudatu’s wife was planning to file the certificate of candidacy for his behalf, reports said.

“It is really sad the Maguindanao massacre happened,” De Luzuriaga said, noting the incident could have affected once more the Philippines’ ranking in terms of “risk perception” among global investors. “Safety has always been a big issue.”

Prior to the Maguindanao massacre, De Luzuriaga shared figures that from the scale of 0 to 10, the latter being the worst, the Philippines’ risk ranking has improved significantly last year – that from the scale of 6 in 2007 to 2008, it went down to about 5.5 this year.

“There was study done by an advertising executive, who said that when you google about the Philippines online, you would almost always come across with the image of Imelda Marcos. And that’s the sad truth. We are equated with personalities or events that have nothing to do with what the Philippines can offer,” he said. “We are facing a challenge of promoting the country based on its capability.”

Yet De Luzuriaga said when it comes to feasibility or business environment in the Philippines, the country’s more than 600 plus entities today, most of them multinationals, can’t be wrong in choosing the Philippines as destination.

 “I still believe we are still the best kept secret in Asia in terms of outsourcing,” he said.

BPA/P reported the country today has 450,000 employees in the call center and BPO industry now pegged at US$13 billion, and they expect the employment to reach less than one million by 2010.

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By Tom S. Noda
Computerworld Philippines
November 10, 2009

CLARK FIELD, Pampanga – Appearing to be celebrating over an injury, the Philippine private sector is happy about the IT job shortages taking place around the world, seeing this as a great business opportunity.

According to Jonathan Rosenberg, CEO and chairman of Cyber City TeleServices, the world is already experiencing IT job shortages and described this as “a great opportunity!!!”

“It is expected that in the next 10 years IT jobs growth will out-surpass any other Job in the market place world wide,” he said. 

Speaking at the recent Convergence 2009 BPO-Call Center exhibit held in Fontana Hotel in Pampanga, Rosenberg reported the Philippines has not even scraped the beginning of its IT-based BPO (business process outsourcing) services growth potential – pegged as a multi-billion dollar industry with over 500,000 jobs at present.

Rosenberg said IT jobs are in constant demand growth, noting he Global BPO market is expected to reach US$259 billion, of which 28%, namely US$73 billion, is going to be outsourced.

“Cost considerations will result in increased outsourcing thus offshore outsourcing will offer additional cost saving opportunities,” he noted.

The BPO executive shared the Top 10 opportunities published worldwide in the IT sector on a global basis where dramatic shortages are expected world wide, and they are: machine learning, mobilizing applications, wireless networking, human-computer interface, project management, general networking skills, network convergence technicians, open-source programming, business intelligence systems, and embedded security.

However, on the BPO space, Rosenberg cited an IBM survey wherein the Philippines scored in the Top 4 worldwide with India and China. The said survey was testing a list of ingredients including language skills, telecommunication, flexibility, local potential for recruitment of manpower, general business environment, infrastructure, among others.

“The recent world economic recession is not an obstacle but rather a differentiating opportunity, delivering quality services at efficient prices with high quality IT personnel, thus differentiating our selves from other competition elements around the globe whereby the Philippines sector continues to be known as the center stage for high quality platform,” Rosenberg noted.

Yet the local private sector, Rosenberg said, realizes that the road to success for the nation does not only depend on the highway infrastructure and the telecom infrastructure, but more importantly on its education infrastructure.

“The investment in our young students is an investment that has an immediate measurable return to the Philippines economy as evidenced by our macro economic results in the past years,” he said. “We therefore look forward for the continued funding of the education infrastructure of the nation.”

Rosenberg added with global competition at hand, the private sector shall continue to fuel the IT and BPO sector growth together with government and the local government units (LGUs). “We do not plan to miss this continued opportunity.”

Among the priority plans of the private sector, he said, is to strengthen further the high quality English language of Filipinos at the early education stages.

Convergence 2009 is an ICT road show initiative led by the government’s Commission on ICT (CICT) supported by the Business Processing Association of the Philippines (BPA/P) and the Coordinating Council Of Private Education Associations (COCOPEA).

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Computerworld Philippines Staff
November 4, 2009

IT operations management company Cybernet-SlashSupport (CSS) is set to ramp up its existing support facility in the Philippines.

From its current 300-seat center in the Manila facility, CSS said it plans to expand its operations to 1000-seats by end of 2009. The company was set up in the country last March 2009. Its fully operational center provides multi-lingual customer services, retention services, outbound selling, technology and other business process outsourcing (BPO) services. The firm’s main headquarters is in San Jose, California, USA.

Nick Sharma, chief executive officer of CSS, said the company will hire 600 people for its Manila facility before the year ends.

“Our focus has always been on implementing practices that will enable us to enhance our clients’ revenue streams. Philippines, with its inherent advantages of friendly government policies, robust infrastructure and high-quality talent, enables us in our objective to optimize our clients’ investmentsm” Sharma said.

Sharma said CSS’s One-World Delivery Model provides customers with the right blend of expertise for the lowest possible cost, thereby assuring OPEX Optimization for its client organizations and its proven Service Assurance of 100% Customer Referenceability.

CSS reported it is witnessing “immense response” to its online certification program that offers world-class training in networking.

With a 100% referenceable customer base, CSS has built long term relationships with 80 plus clients in the last 10 years across India, the US, Poland and the Philippines, offering the advantage of cost beneficial off-shoring, while maintaining high customer service standards.

CSS’s consumer services business unit focuses on customer support, retention, sales and other BPO services for industry verticals including consumer electronics, travel, retail, hospitality, financial services, and also education. – Tom S. Noda

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By Computerworld Philippines Staff
August 24, 2009

Convergys Corp. announced that it is nearing its target of 20,000 employees this year 2009 and recently unveiled its latest contact center facility located in San Lazaro, Manila, which is the company’s 5th major site expansion in the Philippines since May 2008.

The company’s other new sites now include Cebu Asiatown i3, UP TechnoHub, Nuvali Evozone, and Glorietta 5. The latest one in San Lazaro can hold nearly 740 employees throughout approximately 47,000 square feet of workspace. It is located in an integrated leisure and business community near Manila’s University Belt.

convergys-glorietta-5Yet Convergys’ Glorietta 5 facility, situated among one of the largest shopping districts in the country and in the midst of the premier business district of Makati City, encompasses over 17,000 square meters and can hold about 2,700 employees.

Marife Zamora, vice president and country manager of Convergys Philippines, reported the company’s headcount in the country now tops 17,000, with 3,000 jobs added since the beginning of 2009.

“Convergys has reached a major milestone in its Philippines operations,” Zamora said. “With more than 17,000 individuals working for Convergys in the Philippines on behalf of our international array of blue chip clients, we are further distinguishing ourselves as the employer of choice.convergys-san-lazaro I celebrate the opening of this new (San Lazaro) facility with the thousands of devoted Convergys employees and look forward to reaching our goal of 20,000 employees in the Philippines at the end of this year.”

Andrea Ayers, president of Convergys’ customer management, said Convergys’ clients continue to demand the experience and expertise so manifestly present among its Filipino employees to drive their customer service operations.

“We have seen tremendous growth in the Philippines due to the support we receive from all levels of government and because of the quality and commitment of our employees,” she said.

Only recently, Convergys won the “Outstanding Exporter” and “Outstanding Employer” awards (Large Enterprise Category) at the 2009 Philippine Economic Zone Authority (PEZA) Investors’ Appreciation Day. The company likewise bagged the “BPO Employer of the Year” award at the 2009 International ICT Awards.

President Gloria Macapagal-Arroyo, in her recent state-of-the-nation-address (SONA), cited that the business process outsourcing (BPO) industry in the Philippines remains to be “resilient” with ongoing global economic crisis. She said the BPO phenomenon eloquently describes the Filipino’s competitiveness and productivity. – Tom S. Noda

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By John Mark V. Tuazon
Computerworld Philippines
August 19, 2009

Australian IT solutions provider Call Design has set up shop in Manila, aiming to establish the metro as one of the operations hub that will drive its global operations, officials announced Tuesday.

Miles Stanton, managing director of Call Design, touted Manila as an ideal services hub for the company for its “high quality labor force who are intelligent and speaks good English”—an ideal mix for BPO servicing, which is Call Design’s target market.

“What we’re really doing here is establishing a Center of Excellence for workforce management,” Stanton said. “We will enable the transfer of knowledge from our home base in Australia to the Philippines.”
Stanton added that they are bringing their brand of business-focused outcomes to the country, seeing to attract large BPOs to invest in the Philippines and adding value to the domestic market.

One of its recent domestic wins, a multimillion-peso workforce management solution deal with global BPO firm Transcom, proves Call Design’s expertise in workforce management, Stanton claims. The deal, which utilizes a pay-as-you-use model that offers scalability, is the first for Transcom.

“This is the first time our company is investing in a tool like this, because we have been using internal applications for over 10 years,” said Siva Subramaniam, country manager, Transcom. “We see it as a tool that will support growth and help optimize cost for end clients by delivering more for less.”

As part of the contract, Call Design will provide Transcom with Aspect’s eWorkforce Management solution in a hosted environment on a per-agent-per-month payment scheme. Aside from that, the vendor will provide consulting work and training and development of employees for the use of the product.

“Aspect’s software will help Transcom optimize their workforce by having less people do the same number of jobs and increasing the quality of work output by every individual,” Stanton said, adding that investments like this are not only beneficial to their company, but to the Philippine economy as well.

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By Ronald James P. Panis
Computerworld Philippines
August 19, 2009

Aiming to improve the employability of Filipinos seeking a job in the country’s rosy contact center and business process outsourcing (BPO) industries, human resources solutions company ExcelAsia has unveiled its fifth branch as well as an online recruitment job site dubbed ExcelAsiaJOBS (excelasiajobs.com).

Located in Eastwood City, Libis, the new site, which is touted to be the largest ExcelAsia facility so far, will provide a venue for sourcing, recruitment, training and HR, and business consultancy for the BPO service providers scattered across the area. An answer to the requests made by some of ExcelAsia’s top clients in the Eastwood Cyberpark area, this site also marks a partnership with property developer Megaworld Corporation.

ExcelAsia president Rita Trillo-Ugarte pointed out that the expansion as embodied by this site also relates to the company’s aim to reach a 90% success rate by the year’s end, a 10% jump than its previous 80% rate. “I believe, at midyear, we are at 88%,” she said.

Trillo-Ugarte added that the Eastwood City site corresponds to ExcelAsia’s “near-hire” training which, according to the company, is a special program for applicants who passed initial screening but needs to strengthen communication skills. Funding this initiative is President Gloria Macapagal-Arroyo’s Training for Work Scholarship Program, which is administered by the Technical Education and Skills Development Authority (TESDA).

“[Under this ExcelAsia endeavor], we take on people who clients think just need a little more training [such as polishing] on grammar skills or pronunciation. When they go back to the clients, they [surely] pass,” explained Trillo-Ugarte.

Business Processing Association of the Philippines (BPAP) executive director for industry affairs Jonathan Luzurriaga elaborated on the “near-hire” approach of ExcelAsia, which celebrated its fourth anniversary this year. “From a scale of 1 to 4, with ‘4’ as employable and ‘3’ as the near-hires, there’ll always be a ‘1’ and ‘2’. The much harder challenge is to bring [the latter two] up – so we focus on the ‘near-hires’ because the people requirements of the industry is here and now so we get the closest people – those who lack a skill set or two – in order to bring them up to a level of employability,” he said. Trillo-Ugarte added that of the success rate they have reaped, 30% come from levels 1 and 2.

In addition, ExcelAsia trainings, which include up to 2,500 trainees monthly including the Eastwood City site, extend from building language and communications skills. From helping the trainees, who are mostly fresh out of their respective colleges, gain the confidence vital when dealing with foreign – and often, irate – customers, ExcelAsia also briefs trainees on the various employment processes of their clients.

ExcelAsia vice president Anna Trillo also revealed that trainings will include fusing positive work values to trainees, such as fostering commitment to the company as well as abolishing the ‘Filipino time’ mentality. “We want to improve the industry as a whole,” this Trillo enthused. Noting the need for creative ways to grow the employability rate as this Philippine sunshine industry quickly rises, Trillo-Ugarte meanwhile prided of ExcelAsia being “the middleman” between the call centers and the applicants.

Touted as an alternative to Jobstreet or Inquirer.net’s jobs section, ExcelJobsAsia.com is seen as a direct response to the company’s continuous growth. “Since we are getting bigger, it was time for us to have our own recruiting site,” noted Trillo-Ugarte, who also highlighted how this value-added service houses the available job vacancies various ExcelAsia clients are currently in need of – in an interface that she describes as fun, interactive and user-friendly.

Chairman of ExcelAsia Miguel Ugarte lauded the “many dimensions of opportunity” provided by their endeavors to the Filipino people. “We are excited to be part of this multi-pronged approach to create jobs,” he added.

Luzurriaga meanwhile indicated that there remains a “phenomenal growth” in the country’s contact center and BPO industries, but noted the importance of developing local talent further – especially as more and more investors come in.

Luzurriaga indicated that there are 4 out of 10 new investors coming from India, which is the top outsourcing destination in Asia. “I’d like to stress the fact that the Philippines is no longer being viewed as a competitor but as an expansion site, to which the challenge again is to develop the talent and sustain this requirement,” he said. To illustrate his point, he shared about an airline company that does a significant amount of outsourcing in India; this company has recently come up with a request for proposal to be serviced only in the Philippines.

“Clients are now dictating to their partners/outsource providers to have at least a footprint in [the Philippines]. If you drill it down further, it’s because of the excellent communication skills and the customer service mindset found only here,” Luzurriaga explained. He then remarked, “with the excellent job ExcelAsia is doing, I’m pretty certain [contact centers and BPOs] will remain the sunshine industry in the next 5 to 6 years.”

Luzurriaga also noted “a sudden surge in non-voice activities” which fall under the knowledge process outsourcing or KPO category. He also claimed KPO as “the next wave of growth for the industry,” since “as you move up the value chain, when BPO requires more mental activities and complex processes, that’s the time you move forward to KPO.” Luzurriaga believes that KPO is “part of the skills set that ExcelAsia is addressing as well.”

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IT Outsourcing

By Fei Lumbania on August 4, 2009

By the Computerworld Philippines Staff
group-photo
The Philippines is quickly becoming one of the global hotspots for business process outsourcing (BPO) by multinational firms abroad. With our strong command of the English language and natural inkling for customer service, these companies have handpicked Filipinos to handle business processes that were once part of their domestic operations. And all this is not without a sound trade-off, for outsourcing is fast becoming a measure to get the job done without having to shell out too much costs for operations.

Domestic firms are likewise keeping up with the pace. With increasing clamor for environmentally responsible business practices and the effects of the recent global economic downturn, CIOs and IT managers are hard-pressed to keep operational expenditures in check.

In a roundtable discussion with the Computerworld Philippines editorial team, five local IT executives from various industries shared their experiences with outsourcing different IT operations, considerations in choosing a provider, and the benefits they have gained from getting external assistance in handling their business processes.

In outsourcing IT processes, the executives’ primary objective is still cutting down costs. “If we try to tie it up with the current economic environment, outsourcing should be a cause for saving money, although in fact it’s more than that. Given the economic scenario, if I focus my resources somewhere else, it should be as savings and not as an additional cost,” said Earl Ferrer, vice president for global IT, Intenational Container Terminal Services, Inc.

However, even if outsourcing today seems to be the penultimate way of shaving operational costs, some industries—such as banking—still have other things to consider. “Our primary concern as bankers is that we belong in a highly regulated industry. There are only a few processes or functions that the Bangko Sentral ng Pilipinas is allowing banks to outsource,” explained Virgilio Camilo, senior vice president, head of operations & technology group, Planters Development Bank.

Meanwhile, Jonas San Luis, assistant vice president for management information system, Insular Life Health Care, pointed out that only certain business processes can be outsourced, given security risks in letting external personnel handle critical internal tasks. “I would say that it’s fine for us to outsource small things like the build of our structured cabling or our e-mail systems. But I would never trust our core business to outsourcing providers,” he said.

Wilfredo Rodriguez, overall IT head, Asia United Bank, agreed with San Luis’ point, especially when pertaining to the banking industry. “It’s not uncommon to see some bank functions outsourced but we maintain the system and the data within our premises, because that is the only assurance of the bank that the data is secured.”

Ronan Masangcay, MIS manager, RSH Marketing Philippines, on the other hand, detailed the benefits their company has gained through outsourcing. “We don’t have to maintain a lot of technical support personnel, because our provider does that for us. Also, our provider coordinates directly with mall management and the Bureau of Internal Revenue, making compliance a breeze on our part. So far, we’ve made about 90% savings.”

Ogie Dy Tabor, regional sales engineer, Sophos Plc, was also present during Computerworld Philippines’ sixth CIO Roundtable for the year to provide security insights and considerations when outsourcing IT operations.

Excerpts of the discussion follow:

Computerworld: Given the uncertain economic environment we have now, how is IT outsourcing being viewed by your company? What is your primary concern regarding IT outsourcing?

Earl Ferrer: If we try to tie it up with the current economic environment, outsourcing should be a cause for saving money although, in fact, it’s more than that. For example, we’re having a hard time outsourcing our email system because the current revenue model of outsourcing companies is they will buy the equipment and then lease it to us. For me that doesn’t make sense because my idea of outsourcing is a company out there buys a big box and shares it with different companies. If that’s the case then it’s better if I just run it myself. Given the economic scenario, if I focus my resources somewhere else, it should be as savings and not as an additional cost.

Virgilio Camilo: We are looking into outsourcing because banks are doing a lot of process re-engineering. However, we found that no amount of re-engineering can totally bring down the cost of doing business. The only way for you to really minimize the cost is to outsource, because it will now be transaction-based. So, as Earl mentioned, the consideration boils down to cost.

As a banker, we belong to a highly regulated industry. There are only a few processes or functions that the Bangko Sentral ng Pilipinas (BSP), our regulatory body, is allowing banks to outsource. The good thing about the BSP is that it has issued regulations or circulars allowing the outsourcing of certain bank functions.

So, for the banking industry, the primary thing is compliance with the BSP regulations—otherwise, you might be sanctioned for non-compliance.

Jonas San Luis: If you will outsource your processes and you end up paying the provider more than what your company earns, then it’s useless. Another consideration would be the personnel turnover factor in these outsourcing companies. Even if you put a penalty for deliverables, if the project fails at the end of the day you still have to pay them because they exerted some efforts somehow. If you can find a company that’s mature enough and has a good track record, that would be fine.

I would say that it’s fine for us to outsource small things like the build of our structured cabling or our email systems. But I would never trust our core business to outsourcing providers. We have to go back to the root of the problems, you really have to take care of your people and their skill sets to make sure the continuity of the IT projects is intact.

Ronan Masangcay: We’re as pessimistic when it comes to outsourcing because we have a lot of things to consider. So the first factor is competence, followed by commitment. You save at one point but the business is affected because you are dependent on something you have no total control of. In a nutshell, the hiring and firing schemes are our main problem with outsourcing.

So far, our experience with our POS (point-of-sales) provider has been good, because they are very committed. But not all the processes that I’ve outsourced have delivered. For example, we outsourced all our networking systems to this service provider who, all of a sudden, wouldn’t provide support and wouldn’t send people to train and research about the product they sold us. At the end of the day, their senior members all but resigned and we ended up with an untrained staff. They weren’t able to maintain the level of quality which attracted us to them at first. But at the end of it you can’t really control their commitment to your company, which can become counterproductive.

Ferrer: In deciding, I ask these questions: is it the right company to outsource to? How about their track record? How big the company is and what have they accomplished already? But prior to that, I think it’s important to define your goal in outsourcing. Because depending on the company and the actual project, your goals differ. For example, I answered cost savings as the goal of the email outsourcing. Right now, we are in the process of short listing a systems development maintenance outsourcing, and the goal there is more of insurance policy for the company, to make sure that whatever happens to our programmers there’s a company out there who maintains people.

CWP: What IT processes have you outsourced to a service provider?

Camilo: Even some years back, BSP issued circulars allowing banks to outsource some functions such as internal audit, document processing for letters, and, if I’m not mistaken, some risk management functions. But there are functions that you can outsource by simply informing BSP and there are also other functions that require BSP and Monetary Board approval. The regulatory bodies have been very helpful in the sense that they see our need for outsourcing; that the intention of outsourcing certain functions is to bring down cost and allow banks to focus on their core business.

Wilfredo Rodriguez: In our bank, we haven’t outsourced PC support because we have a lot of branches nationwide, making it very difficult for us to manage it centrally. Likewise, instead of putting up offices in remote areas, especially in the provinces, we decided to partner with local IT companies to do the services for us. The strategy is to manage your cost and, in that light, you also manage the growth of your personnel. As much as possible, we’d like to hire people who will focus on banking services rather than auxiliary tasks for internal purposes. So far it has worked quite well.

I also agree that there are certain functions you can’t outsource. For example, the technical services that we outsource are limited because there’s no one company that can provide all of our needs on a nationwide basis, because it is challenging for them to set up offices all around the Philippines given our status as an archipelago. Still, there are a lot of services that can be outsourced like, in our case for example, Bancnet is convincing its member banks to outsource the servicing of the ATM switch to them. I believe there are still a lot of opportunities despite the many limitations.

CWP: What do you look for when choosing a service provider to outsource to?

San Luis: The number one consideration is track record. Without that, even if they are backed by big names in the industry and in the country, if it’s their first time to offer services it becomes tricky because you don’t know their capabilities yet.

CWP: That’s my question particularly in this case: isn’t security important?

Rodriguez: Yes, it is. That’s why we visit their sites to make sure that the needed security, the way files are handled, and our essential data are protected the way we want them protected inside our banks. The vendor’s reputation and experience are also very important to us.

Camilo: Information security is vital to us, because of issues with confidentiality. That’s why our core system is non-negotiable; you can’t really outsource that. So we just look at some items that we would like to outsource and then look for a provider.

Masangcay: In our company, when we evaluate an outsourcing provider, we look at the size of their clientele over the number of engineers that are capable of supporting us. I have to know our position in this provider’s clientele, because if our company is, for example, part of the top 25,000 and all of their other clients are part of the top 1,000, then I can already tell that our company won’t be their priority.

Ogie Dy Tabor: On the security side, how do you ensure that data is protected and your core business is protected as well? In what areas in finding a solution provider is that particular requirement being targeted?

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Computerworld Philippines Staff
July 28, 2009

As businesses gear for the impending economic upturn, platform-based services (Platform BPO) that do away with traditional “lift and shift” business models will see an increased adoption in 2010 , research firm IDC predicts Monday.

With current economic conditions, the need to manage costs, maintain efficiencies and focus on sustainability is creating an increased interest and awareness for Platform BPO, IDC said. Platform BPO, it added, enables businesses to channel capex investments into opex models, which prove to be more economical.

“The BPO market, especially Platform BPO, will see increased adoption that will be accelerated, to an extent, by the current economic downturn,” said Suchitra Narayan, research manager, IDC Asia Pacific IT Services Research. “The value-add brought by Platform BPO such as standardization, scalability, economies of scale and pay-as-you-use functionalities are areas that fit well in the CFO’s agenda in today’s market.”

Because of this, IDC sees a predicted compound annual growth rate of 11.2% in the BPO market, amounting to $29 billion by 2013. Platform BPO, it explained, will lead this growth, as it similarly positions itself as an ideal outsourcing model for SMBs for a nominal opex.

“Businesses need to not only optimize infrastructure but also re-think the strategic impact of individual business processes,” the firm suggests, adding that BPO is no longer viewed as a mere cost arbitrage tool but as a potentially strategic transformational service.

“Sustainability of organizational change in the area of cost management is a key mantra for organizations poised for recovery. Currently, there is an increased focus in the market on outsourcing as a means to improve ongoing business processes and generate efficiencies all around,” Narayan added. – John Mark V. Tuazon

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By Ronald James P. Panis
Computerworld Philippines
July 27, 2009

FOLLOWING its November 2008 announcement of the top 10 IT and business process outsourcing (IT-BPO) alternative cities outside Metro Manila – dubbed as Next Wave Cities, the Business Processing Association of the Philippines (BPAP), Commission on Information and Communications Technology (CICT) and Department of Trade and Industry (DTI) recently unveiled an in-depth report to promote said locations and encourage more cities to follow suit.

Named Next Wave Cities 2009, this 100-page yearly report details the essential data that investors and other concerned parties need to know about the top 10 NWCs. Making the list are, in order of their rank, Metro Laguna, Metro Cavite, Iloilo City, Davao City, Bacolod City, Angeles-Clark-Mabalacat, Baliwag-Marilao-Meycauayan, Cagayan de Oro City, Calumpit-Malolos, and Lipa City.

Included in the report are data such as the number of graduates the aforementioned locations have churned out, Philippine Export Zone Authority (PEZA) sites that can be found in the city, comparative costs, utilities within the locale, as well as information about other ready IT-BPO spaces, among others.

Calling it “a culmination of a lot of hard work” which originates from the Arroyo government’s 2006 initiative to establish five super regions including a Cyber Corridor or interconnected cities that provide IT-related services such as BPO and IT and its eventual development, CICT chair Secretary Ray Anthony Roxas-Chua III believes Next Wave 2009 will be “a very valuable tool in terms of marketing cities outside Manila.”

After all, as BPAP president and CEO Oscar Sañez noted during the unveiling, they aim to make the Philippines the number one outsourcing place worldwide – and one way to do that is replicating the BPO success Metro Manila has achieved in said cities.

“If you rank the cities worldwide in terms of BPO destinations, Metro Manila is number one,” said Sañez, sharing as well how this industry is currently 240,000-strong. “The problem is, populating number 2 to number 6 [of that worldwide BPO destinations ranking] are Indian cities such as Delhi Mumbai, Bangalore, etc.,” he lamented.

A solution that Sañez sees is “to create more Metro Manilas.”

“If we can recreate a Metro Manila tomorrow in partnership with property holders, CICT and the industry, we should be able to push forward this NWC [initiative]… because we know these other cities in the list has each a potential to be in the global top BPO cities ranking,” he explained.

Sañez added, “We have responsibility not just in promoting the potential of other cities but also to help build the communities outside Metro Manila… We know we can make a change in the lives of our countrymen.” Roxas-Chua meanwhile noted that foreign companies researching on viable BPO areas are already noticing the cities of Davao and Iloilo, while Cebu City has been lauded as “the number one emerging outsourcing city in the world.” “We’re making a lot of progress and I believe the Next Wave Cities 2009 journal will build on that momentum,” he said.

Roxas-Chua also emphasized that the report can encourage other cities to become part of that listing. “Other cities, especially those near the top ten cities, will have an incentive to aim for the list,” he told reporters.

Of course, the list actually goes more than just 10. Roxas-Chua shared that it actually stretches to as many as 40. “We want to focus on the top 10 so it will stick on the minds of the public, get some mindshare on the cities,” he explained.

Assuring that the program is on constant lookout for new cities that will fit the NWC criteria, Roxas-Chua shared that the research extends to Mindanao as well in spite of the upheavals the region is witnessing. “We’re trying to increase the presence in Mindanao but the challenge is in the perception of security. We have to hurdle that obstacle of perception,” he admitted, lamenting as well how Davao City is “underutilized.”

CICT Commissioner Monchito Ibrahim meanwhile indicated that they have done final assessments on cities considered as under development. “I’m happy to inform everyone that we believe the cities of Tuguegarao, Balanga in Bataan, among others to be ready to take an IT-BPO locator,” he announced, sharing as well how the cities of Iligan and Daet already have BPO locators even before they assessed these places.

Ibrahim also noted how compared to three years ago, when local government units find it hard to grasp the concept of their initiative, now many LGU officials are “lining up to get our attention in assessing their cities.” Additionally, the success of their endeavors has earned praises form locators. “In the last six months, most of the potential locators who have met with us have shared how amazed they are. [They say] we are the most organized, and they are actually getting consistent data from BPAP, CICT or DTI,” he said.

Roxas-Chua also shared a new top 10 NWCs list will be released by November 2009. “It is interesting to see what the movement will be, what have been the developments in these cities and the efforts they have put up,” he said.

Roxas-Chua also pointed out how they plan to “aggressively increase” the 40 cities in the list. “The CICT is undergoing a study upon directive of the president to look at the possibility of ICT hubs in every province. If we are able to achieve that – probably in the next few years or so – it will mean 80 provinces [evaluated].”

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By Ronald James Panis
Computerworld Philippines
July 16, 2009

TOUTED as the father of the Philippine call center industry, Senator Manuel ‘Mar’ A. Roxas II enumerated during the fifth Annual Call Center Conference & Expo, which is a yearly event of the Contact Center Association of the Philippines (or CCAP), three challenges that the industry faces to navigate through the economic slowdown that currently grips the globe.

Roxas initially pointed at the increasing cost of manpower, locally. “[Data indicates] there has been a 20% to 40% increase in the last three years in the cost of manpower. What used to be entry-level Php10,000 to Php12,000 per person, now, there is great competition and starting [pay] has to keep up with Php15,000 to Php20,000 per person simply to be able to access and secure the manpower,” said the legislator who was the keynote speaker of the said event.

“It is in our interest not to price ourselves out of the market. If we do, we gain the reputation internationally among customers that we no longer offer value for money proposition. They will start shying away [because of this] and all the hundreds of thousands of potential jobs that could have come here have been put in peril,” he warned.

To counter this, Senator Roxas emphasized on the need for the industry and the government to help each other in improving the education of the people. “The more people [there are] who graduate with the competencies we need, the more people will be hired.” After all, with an enhanced hiring rate due to an improved manpower, “there will be a moderating influence in the cost of manpower. In so doing, we maintain our global competitiveness in this industry.”

In line with this point, Roxas also opined his view about the country’s emphasis on having the English language as a medium of instruction. “I would just recommend to industry leaders that certain studies have established clearly around the world that from grades 1 to 3, learning best happens in the native tongue. So the building blocks that a student needs to learn English, he or she can best learn if he or she is taught in the native tongue [in said year levels]. Thereafter, he/she can then learn English much faster, much better and with better retention as he/she has learned the basic concepts needed to appreciate English,” he said.

The second challenge, according to Roxas, lies on the ongoing trend among a number of international companies that are relocating here per the advice of risk analysts to diversify location in the midst of the global financial shakedown. He admitted that such companies are outsourcing here “not because they really want to be here but because they have to comply with diversification of location imperatives.”

“We are seeing this phenomenon now with Indian companies locating here simply to comply with the risk management imperatives as instructed by [their] home offices,” the senator remarked.

Still, Roxas posits a sunny outlook to this trend, encouraging the call center industry decision-makers and other delegates present during his talk to somehow “make this [phenomenon] permanent and enlarge their presence here.” This is where the second challenge for the local industry stems from.

The final challenge to the industry in this current scenario is “expanding the base of the industry.” “Many of the big players of the industry are multi-national corporations or affiliates thereof or adjuncts of the main telecom players here. Below that level, there are hundreds involved – up to 200 employee level companies. They are not big enough to have problems as well as not big enough to have economies of scale,” noted the senator.

Roxas proposed that to expand, the industry should reel in venture capitals and investors as well as encourage consolidations and mergers. Through these, he believes “economies of scale could be attained… migrate the micro-operators to small enterprises, and the small- to medium- and the medium- to large-.” Citing India as an example, Roxas expressed his optimism for this sort of positive revamp. This may not occur instantly, “but together,” he said, “we can make this happen.”

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By Ronald James P. Panis
Computerworld Philippines
July 13, 2009

LIVING up to its nickname, the local sunshine industry, that is the contact center, maintains a sunny outlook towards its operations despite the looming global economic crisis. This Philippine industry, in fact, anticipates a double-digit growth in the midst of a world-spanning financial upheaval.

According to the board members of the eight-year old Contact Center Association of the Philippines or CCAP, which is composed of around 60 outsource and in-house contact centers or 80% of the industry, progress has been pegged at a 15% to 20% annual growth rate— a figure that is also backed up by external studies conducted by PriceWaterhouseCoopers.

“Though [the growth rate] is not as high as before, we are lucky to have a 15% growth,” remarked Benedict Hernandez, CCAP president and senior vice president of the Philippine operations of eTelecare Global Solutions, during a recent CCAP event. “[The] global crisis has not halted us. We’re still growing but there is a bit of a hiccup or temporary speed bump at this point,” Hernandez also opined.

The 15% growth, Hernandez pointed out, emanates from the adjustments made by companies to save costs, which they figure is achievable by offshoring their businesses. “Because of the cost savings of going offshore, we are also getting more interest in shifting work offshore which is producing the 15%,” he said. “Clients have always been focused on cost savings and quality [of service]. Now, they are even more focused on costs than before as they are trying to struggle with the global economic crisis,” added the CCAP head.

Hernandez also noted that the worldwide financial situation has in effect “accelerated the interest” over the Philippines from geographies that have no full operations here. Such countries include the United Kingdom, Singapore, Canada and Australia. After all, the Philippine call center industry is reputed for doing high-quality complex work, and possessing excellent English proficiency, trainability and customer centric-attitude. CCAP treasurer and ICT Group EVP John Langford, in fact, lauded the Western training of Filipino agents, noting how very minimal culture training comes into the picture. “Our agents are able to talk to our clients’ customers with satisfaction,” he said.

As companies lean more toward offshoring these days, Hernandez indicated that contact centers are responding in various ways—one of which is by “ensuring responsible and sustainable growth strategies in our companies and as an industry.”

Noting several anchor programs, Hernandez initially discussed a sustainable approach to labor cost inflation. “Watson Wyatt, which is a partner in understanding salary inflation, has been putting us at about 10% annual salary increases. For 2009, the local industry sees it as no longer sustainable and non-consistent with the new global economic crisis environment. We are not going to go into this 10% salary increases anymore and we think it’s the right thing to do because there’s no way we can keep on becoming highly-competitive in this area if our costs structure becomes uncompetitive,” he elaborated.

Citing a recommendation by Watson Wyatt, Hernandez shared that salary increases should be performance-based. “Don’t just focus on the fixed pay, but also on how you can reward better performers via an incentive system,” he said.

The strategies also include crafting a business plan that indicates the official and fewer number of holidays (since it is double the pay during such days), establishing a responsible and sustainable company procurement council for better services and pricing in the industry, and employing the formal and ongoing benchmarking study with PriceWaterhouseCoopers that will point out the number of agents generating revenue. “It’s a metric opportunity for us; if we can actually be more efficient, then it can help us become more competitive,” Hernandez opined.

Bolstering the offshoring pull of the country, contact centers, shared Hernandez, will continue to “protect and nurture the main ingredient of why this industry exists anyway, which is talent – [in terms of] quality and capability.” This is being achieved with AdEPT, an industry-designed English program rolled out to 26 universities (and expanding) so schools will have better language lessons and for graduates attain a better pass-fail. “Pass-fail percentage according to PriceWaterhouseCoopers is now at 7 to 8%. [So,] for every 100 candidates, we turn away 93. We still think there’s an opportunity for us to increase that pass-fail rate. It’s better preparation in school that will allow us that.”

As contact centers fight to curb attrition, which is seen as a cost, CCAP indicated a partnership with the People Management Association of the Philippines (PMAP) to help member companies adapt best practices in employee management. Another partnership, with Galing Pilipino Movement (GPM), is meanwhile expected to espouse certain values at the workforce that is mostly composed of young and impressionable minds.

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By Tom S. Noda
Computerworld Philippines

To sustain the growth of the country’s BPO-IT industry, the Commission on Information and Communications Technology (CICT) is urging the development of an ICT-enabled ecosystem that would involve schools, local governments, and small businesses.

“It is no longer enough to provide for the basic necessities to support the industry like the usual recruiting agencies and infrastructure,” said CICT chairman Ray Anthony Roxas-Chua III. “To be more sustainable and long term, we need to develop the ecosystem that could create more awareness on the benefits of ICT. This will develop the necessary skills and environment that would help keep the industry moving forward.”

Roxas-Chua made the call at the launch of “Convergence 2009” ICT road show held at the CICT office in the University of the Philippines. The event is a start of a series of road shows in the Philippines from June to November, aimed at pursuing CICT’s industry objectives focused on four strategic areas: cyberservices, human capital development, eGovernment development, and ICT infrastructure.

Convergence 2009 with the theme: “Empowering the Filipino Through ICT” is part of the celebration of the Philippines National ICT Month in June, which is under Proclamation No. 1521 of President Gloria Macapagal-Arroyo.

With the local BPO-IT industry posting a $6 million revenue in 2008, CICT reported the Philippines is poised to grab 10% of the global offshoring and outsourcing market by 2010. But to achieve this, about one million new employees are needed to join the industry.

“Talent determines the growth of the industry as the Philippines presently generates 320,000 jobs. And, in fact, an additional 600,000 are needed today,” Roxas-Chua said.

The Convergence 2009 kick-off highlighted a multi-site video conference involving 10 of the 11 so-called “next wave cities” in the Philippines tapped to cater the BPO-IT industry, namely: Lipa, Bulacan, Metro Cavite, Iloilo, Metro Laguna, Bacolod, Metro Cebu, Davao, Cagayan de Oro, and Pampanga. The province of Daet Camarines Sur was later announced to be an additional member of the group.

Avinash Vashishta, chairman and CEO of Tholons, a full-service strategic advisory firm, told conference audience that the outsourcing industry continues to be resilient to the ongoing global economic recession, noting there have been no company shutdowns and bankruptcies taking place.

Vashishta cited that finance and accounting are strong potentials for the Philippines to exploit since the country’s education is most likely similar to the US.

Convergence 2009 is described to be the broadest ICT initiative by the government, supported by the Business Processing Association of the Philippines (BPA/P) and the Coordinating Council Of Private Education Associations (COCOPEA). The project aims to promote the Philippine Cyber Corridor program and the developing BPO-IT location cities, ensure the supply of talent for the BPO-IT industry, increase awareness on the use of ICT and to develop the small-and medium-enterprises (SMEs) through technology.

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By Michael Alan Hamlin


As Frank Holz notes in his Inside Outsourcing column in this issue, the latest periodic survey conducted by the Business Processing Association of the Philippines (BPA/P) and Outsource2Philippines (O2P) revealed a mixed forecast for the business process outsourcing (BPO) industry. While 49% of respondents said their firms will expand headcount at least 11% to over 200%, 51% said they would expand their workforce only marginally, stay the same, or decrease the size of their workforce. (Disclosure: My firm developed and deployed the survey for BPA/P and O2P, in which I have an interest.)
However, only six percent of respondents said they would actually decrease the size of their workforce suggesting that whatever impact the global financial crisis is having on the industry isn’t dramatically slowing development. Almost 40% of respondents said their firms will grow significantly, between 16% and 200%. About 85% of respondents said that the crisis has had an impact on their firms, but only five percent said that impact was very significant. Sixteen percent said the impact of the crisis was significant, and 35% said it was moderately significant. Forty-five percent said the impact of the crisis was minor or nil.
Those responses don’t tell us if the impact was negative or positive, but two thirds of respondents said it affected demand, and 36% said the crisis had an impact on expansion plans. Access to funding and payment terms were both identified by 28% of respondents as areas of their businesses impacted by the financial crisis, and 14% of respondents identified a variety of other issues.
When the respondents were asked how they were responding to the crisis, the results were perhaps their most revealing. More than half, 58%, said their response to the crisis was to introduce new services, suggesting that the crisis has created new revenue opportunities for these respondents’ firms. However, 36% of respondents said they had decreased capital investment as a result of the crisis, and only nine percent increased capital investment. This seems to suggest that new services are replacing old ones. But read on.
To determine the vulnerability of sectors to the financial crisis, we examined the results for a growing number of sectors (most respondents identified one of the 25 sectors provided). This showed that firms offering back office services (data processing, HR, finance & accounting, document management, claims & transaction processing, etc,) were most profoundly impacted by the crisis. These firms represented about 63% of respondents that indicated the crisis had very significant impact on their firms and 36% of the firms indicating that the crisis had significant impact.
Next we looked at response to the crisis by sector and found that respondents representing back office services providers accounted for more than 60% of respondents who said their firms are accelerating expansion and only 35% of firms that are postponing expansion. This sector also has the most firms that are introducing new services, about 38% of all firms that are doing so. These results appear to suggest that firms seeking opportunity in the recession are fairing much better than those that may simply be trying to wait out the downturn.
We also wanted to see how firms of varying size have been affected by the crisis. Back office services providers accounted for 66.7% of respondents representing firms with more than 15,000 employees, 71% with 5,001-10,000 employees, and 86% with 1,001-2,500 employees. Only 5.5% of respondents representing firms with over 15,000 employees indicated the crisis had moderate impact on their firms. None indicated any other degree of impact. This suggests that large firms have been substantially unaffected by the crisis.
That’s not necessarily the case for small firms. Firms with 101 to 500 employees represented 25% of respondents who indicated the crisis has had very substantial impact on their firms, 48% who indicated significant impact, and 22% who indicated moderate impact. But there is again a caveat. Respondents representing firms of this size also accounted for 42% of respondents indicating the crisis has had no impact and 29% of those indicating minor impact.
Again, these results seem to indicate that firms that respond in innovative ways to the crisis are faring better than those that aren’t, regardless of size. There’s one other related result that is worth mentioning briefly, and it has to do with value added.
Ninety-five percent of respondents said their firms provide moderate, high, or very high value-added services, and 69% indicated their firms provide high or very high value-added services. This result, along with the high propensity to introduce new services, suggests that the Philippine BPO industry is moving strategically up the value chain.

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By John Mark V. Tuazon
Computerworld Philippines

Recent data from IDC on BPO (business process outsourcing) vendor perception named IBM as one of the top 5 companies effectively delivering services on four key solution areas of the market.

The survey, conducted with 400 buyers and non-buyers from the U.S., revealed that IBM topped the list in major business process areas including Customer Relationship Management (CRM), Finance and Administration, Human Resources and Procurement and Supply Chain Management.

Respondents were asked to select top BPO providers based on four categories: transformation of business processes, integration of BPO and ITO (information technology outsourcing) innovation and cost optimization.

“Success as a BPO provider in today’s market will require players to drive a brand image of providing low-cost services, but with the focus on delivering value that can support more immediate needs, which increasingly requires the implementation of newer technologies and value-added services,” said David Tapper, vice president, outsourcing and offshore services, IBM.

James Velasquez, country general manager, IBM Philippines, gladly welcomed the news, saying that IBM continues to be a major BPO player in the country.

“This IDC report validates IBM’s almost 100 years (global) of providing IT and business expertise with a consistent value proposition to help clients integrate innovation into their business models,” he added.

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By Tom S. Noda
Computerworld Philippines
March 31, 2009

The rosy growth predictions for the Philippine business process outsourcing (BPO) industry are slowly turning into reality – notwithstanding the global economic slowdown.
Just weeks after the expansion announcement made by high-value BPO service provider StarTek, the local industry is getting another boost. This time on network connectivity.
Pacnet, a popular network connectivity solutions firm with headquarters in Hong Kong and Singapore, has pledged to support the initiative of the Business Process Association of the Philippines (BPA/P) to make the country a leading BPO destination.
Bill Barney, chief executive officer of Pacnet, expressed the belief that the Philippines will remain a “key destination” for the BPO market, especially in the fields of finance and accounting, human resources, and customer contact services.
“We believe that enterprises in the region will continue to outsource services or move their in-house operations to the Philippines,” he said. “Pacnet will enhance our support to these operations by delivering the robust international network connectivity and managed solutions that they require.”
Agnes Gervacio, country manager of Pacnet Philippines, said network services are a critical component of any BPO operation as they provide the fundamental links which enable these operations to connect to the rest of the world.
“Through our wholly-owned regional subsea cable EAC-C2C and our international network partners, Pacnet is able to provide the high bandwidth and international network connectivity required by BPO service providers here,” she said.
She added that EAC-C2C also brings to the Philippines an unparalleled level of network diversity and redundancy with its dual landing points in Capepisa in Cavite and Nasugbu in Batangas.
According to TeleGeography, the bandwidth demand in the Philippines is forecast to almost triple from 55,932 Mbps in 2008 to 156,669 Mbps in 2010.
Barney said Pacnet also sees a huge potential growth for broadband penetration in the Philippines, noting that the country’s growing BPO industry is a key factor that will drive the demand for bandwidth.
He cited a 2008 report by the ITU Asia-Pacific Telecommunications/lCT Indicators, which said that the broadband penetration rate in the Philippines was at 1.1% in 2007. “Our EAC-C2C subsea cable has the capacity and ability to scale quickly to meet this rapidly growing demand,” he added.
Oscar Sañez, chief executive officer of BPA/P, earlier reported that the country’s BPO industry revenues shall grow by as much as 35% this year; and will reach between $12 billion and $13 billion in 2010, which represents about 10% of the worldwide BPO market.
BPA/P also estimates that the BPO industry, which employed some 400,000 people at the end of 2008, will grow to employ 900,000 by 2010.

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By Tom S. Noda
Computerworld Philippines
March 13, 2009

The academe sector in the Philippines believes that for the business process outsourcing (BPO) industry to successfully move up the value chain, college students should engage more in performing arts—like “drama and dance”—to develop the soft skills needed by BPOs.

At an executive briefing by the Business Process Association of the Philippines (BPA/P), issues were raised on how the local academe can supply the demand for more increasingly educated and specialized workforce in the BPO field, maintaining that English and even technical skills are never enough since there’s a need for graduates to also have soft skills like leadership, critical thinking, courtesy, business management skills, among others.

Fr. Bienvenido Nebres, S.J. president of the Ateneo de Manila University, who gave a talk on “Academic Standards and Direction,” recommended that students should participate in the performing arts.

“Our answer to the problem is that students must engage more in performing arts for them to gain self-confidence and trust in themselves,” said Fr. Nebres. “They can do drama, theater, and dance.”

The priest claimed participation in the less classically performing arts like “debate” can even help students to develop critical thinking and analytical skills, which are some of the major soft skills required in today’s BPO jobs.

Noel Duldulao, country human resource director of Sitel Philippines, suggested in the forum that more managerial trainings should be done since there is a need for more managers to stir the business.

Meanwhile, Barry Marshall, country operations manager of financial services company JPMorgan, said English and communication skills remain essential but gaining soft skills has a long term sustainable value.

According to BPA/P, growth in the Philippine BPO industry has averaged 50% annually in the last three years with a compound annual growth rate (CAGR) in revenue of over 50%, and unemployment growth of 45%.

In addition to growth, the services being moved into the country are increasing in complexity, moving from contact center to specialized outsourcing services ranging from back-office processing, software development, legal and medical transcription and other support services, digital animation, and game development.

BPA/P reported that further growth is expected with the current economic crisis, as outsourcing becomes a financially viable option for countries affected by the slowdown. The group added there are three addressable opportunities that the country has yet to tap, such as BPO itself pegged at US$160 billion, IT outsourcing at $170 billion, and engineering/design at $120 billion.

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By Tom S. Noda
Computerworld Philippines
July 5, 2006

To be a successful applicant in today’s BPO industry, one needs to become “specialized”. To meet the projected inflow of cyber services jobs in the Philippines, schools must offer “multi-disciplinary” courses, according to Commission on Information and Communications Technology (CICT) chairman Ramon Sales.

Sales said that although ICT skills are necessary, a multi-disciplinary approach could address the requirement for highly-skilled workers in call centers, animation, software development, medical transcription, and back-office processing.

He explained: “In animation for example, you have to have an art background besides having the talent for art, and then you have to get animation training, and then IT, so that you become an animator. This is cross-disciplinary training.”

CICT previously reported that the Philippines would experience “employee shortage” instead of job shortage beginning this year until 2010 as the outsourced services industry becomes even bigger.

The projected shortfall is based on the increasing demand for cyber services jobs compared with the supply of graduates, low acceptance rate among applicants, and the sustainable interest levels.

Sales explained the multi-disciplinary approach to education would target people fit for specific job opportunities.

In becoming a human resource (HR) officer or BPO (business process outsourcing) agent for instance, he said the number one requirement would be to have good English-speaking skills but at the same time a good understanding of HR management.

Similarly, in back-office accounting work, an applicant should likewise have a good accounting background to go with English skills.

“At a very early age, the child must already be introduced to computers and then as he progresses through schooling, it will get wider and deeper until he reaches college where we have specialization,” Sales said.

However, upon reaching the “specialization stages” in college, Sales said a student must not be satisfied with just one course or discipline and suggests in learning several other disciplines.

Email the author at tsnoda@computerworld.com.ph.

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