Posts Tagged ‘ Facebook ’

By Carrie-Ann Skinner
PC Advisor (UK)
March 11, 2o10

LONDON - Google, Facebook and eBay are among the tech giants that have slammed the government’s plans to tackle internet piracy, claiming it will “threaten freedom of speech”. 

In a letter to the Financial Times, the group of companies, which also includes UK ISPs such as BT and TalkTalk, said the amendment to the Digital Economy Bill has “obvious shortcomings” and will lead to an “increase in internet service providers blocking websites accused of illegally hosting copyrighted material without cases even reaching a judge”. 

The amendment to Clause 17 of the bill, which was passed by the House of Lords last week, gives High Court judges the power to force ISPs to block access to any website with a “substantial” amount of copyright infringing content, such as YouTube. 

“Endorsing a policy that would encourage the blocking of websites by UK broadband providers or other internet companies is a very serious step for the UK to take”, the companies said.

“There are myriad legal, technical and practical issues to reconcile before this can be considered a proportionate and necessary public policy option. In some cases, these may never be reconciled. These issues have not even been considered in this case.”

The companies claim the amendment has been rushed through without consultation with industry or consumers.

The letter comes at BT chief executive Ian Livingstone suggested web users accused of illegally downloading should be fined rather than face a temporary suspension from the web.

The Digital Economy Bill also sets out a ‘three strikes’ rule that will see web users accused of illegally file-sharing issued with warning emails and letters.

Repeat offenders will face technical measures, which the government said would be in the form of ” a bandwidth restriction, a daily downloading limit or, as a last resort, temporary account suspension”.

Livingstone told the BBC the proposals go against natural justice, and instead they should be fined, which they could chose to pay or fight in court. 

He said this method would “create a fund”, although he didn’t specify what the cash would be used for, an would create “some good, rather than getting some hurt out of people infringing copyright”.

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By Peter Sayer
IDG News Service (Paris Bureau)
March 9, 2010

lg_gs290_cookie_freshHANOVER - The LG GS290 Cookie Fresh isn’t yet available on planet Earth, but you can find it on Planet Reseller, the part of the Cebit trade show reserved for distributors and resellers.

LG Electronics is showing it and the similarly featured LG GS500 Cookie Plus to resellers in Hanover this week. They will go on sale in the second quarter, a company spokesman said, but he would not say at what price.

The plus, or the fresh new feature, of each compared to the original Cookie phone, the LG KP500, is social networking. The phones contain client software for Facebook and Twitter.

Both phones have a 3-inch, 400×240-pixel touch-screen display and a MicroSD Card slot that accepts cards up to 16GB in capacity. Each has a built-in FM radio, a digital music player, a 3.5-millimeter headphone jack and a Bluetooth interface that can connect to stereo Bluetooth headphones.

Neither phone has GPS (Global Positioning System) or Wi-Fi, and the Cookie Fresh, like its predecessor, lacks 3G.

lg_gs500_cookie_plusThe Cookie Plus, on the other hand, will work on UMTS (Universal Mobile Telecommunications System) 3G networks, downloading data at up to 3.6M bps (bits per second) over HSDPA (High-Speed Downlink Packet Access).

The Cookie Fresh has a 2-megapixel camera, while the one in the Cookie Plus is 3 megapixels, like the original Cookie.

The original Cookie had a squarer, more sober design than the Fresh and Plus, which have rounder corners and come in colors other than black. LG has also given the new phones the option to display text in a “standard” typeface resembling the ubiquitous Arial and a “fun” one, which on the Fresh looks disturbingly similar to Comic Sans.

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By Mikael Ricknäs
IDG News Service (Stockholm Bureau)
March 4, 2010

nokia_c5_frontHANOVER - The first of Nokia’s Cseries handset comes with integrated support for Facebook in the address book, and support for e-mail and instant messaging.

The Symbian-based smartphone will start shipping in the second quarter and cost €135 (US$180), before taxes and subsidies. Going against current smartphone trends, the C5 is a candybar-shaped device with a numerical keypad.

The phone has integrated support for Facebook and MySpace. Users can share location with the latest version of Ovi Maps, which offers free walk and drive navigation, according to Nokia.

The list of supported e-mail services on the C5 include its own Ovi Mail, Microsoft’s Windows Live Hotmail and Google’s Gmail. Users can also communicate with instant messaging services like Google Talk and Windows Live Messenger.

Users can also surf the web using HSPA (High-Speed Packet Access), take pictures using a 3.2-megapixel camera, and store content on an included 2GB microSD card. There is support for cards that can store up to 16GB

The C5 will ship in Europe, Asia, the Middle East and Africa. The company didn’t provide any details on U.S. availability.

The Nokia portfolio now consists of for series: C, X, E and Nseries. The number following the letter signals the level of functionality on offer – 1 being the lowest and 9 being the highest, according to Nokia. That means the new C5 sits in the middle of Nokia’s family of entry-level smartphones. So far, the company hasn’t launched E or N series devices that use the new naming convention, and it isn’t commenting on when that will happen, it said.

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By Nancy Gohring
IDG News Service (Seattle Bureau)
March 2, 2010

SEATTLE - Following a ban on social networking by some sectors of the U.S. Department of Defense, the agency has now decided that social networking is integral to its operations and is to be encouraged.

The Department of Defense issued a memorandum on Friday that sets a new policy allowing access to social-networking services from the DoD network.

“Service members and DoD employees are welcome and encouraged to use new media to communicate with family and friends — at home stations or deployed — but it’s important to do it safely,” the Department said in a blog post about the memorandum.

DoD IT workers are authorized to temporarily limit Internet access to address bandwidth constraints or preserve operations security, the new policy says. In addition, administrators will continue to prevent access to prohibited content like pornography and gambling sites, and work to ensure that the use of social networking doesn’t introduce malicious code to the network.

The new policy reflects the importance of social networking, the DoD said. “This policy recognizes that Internet based capabilities are integral to operations across the Department of Defense,” the new policy says.

In 2007, the DoD began blocking sites including YouTube and MySpace from military networks. But that was not an official policy, it said in the blog post.

“This is DoD’s first official policy on new media. Prior to today, the Services and other DoD components developed and implemented their own ad hoc policies — some banning it all together,” it said.

Last year, for instance, the Marines banned the use of social-networking sites like Facebook, MySpace and Twitter from its network. With the new policy, the Marines will have to reverse that ban. “Under this new policy, there will be open and consistent access across the board,” according to the DoD blog post.

Some agencies, however, have been using sites like Twitter in an official capacity to communicate with the public. In fact, the main Web site for the DoD includes links to Facebook, Twitter, Flickr and YouTube pages.

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By Paul Suarez
PC World (US)
March 1, 2010

SAN FRANCISCO - It might be a little too early to tell if Fennec, the mobile version of Firefox, will revolutionize mobile browsing on Android devices, but the project is making headway. Yesterday a few photos were posted on the Firefox for mobile Facebook page showing the browser running on the Nexus One and Motorola Droid.

Fennec wasn’t always slated to come to Google’s smartphone operating system.

In June 2009, Mozilla executives reconsidered an earlier decision to not develop an Android version of Fennec. The changing factor was the release of Google’s Android SDK, which allows code to run natively on Android devices instead of running on the Dalvik virtual machine.

At the time Mozilla was only working on versions for Windows Mobile and Nokia Internet tablets.

Don’t get your hopes up for another mobile browser option if you’re an iPhone user. Last November, Mozilla’s European President, Tristan Nitot, told electricpig.co.uk that Mozilla wasn’t in any hurry to work on an iPhone version of the browser.

“We’re not investing time and energy in this direction because we’re pretty sure it would be blocked by Apple, so we’re better off using our time in terms of development to do things on open platforms,” Nitot told the site.

The team hasn’t mentioned anything about release dates for Android.

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By Ed Doctolero

The year 2009 saw an increase in flexible working, which drove companies toward equally flexible communications systems. Also apparent in 2009 was the beginning of a drive to bring social media into the contact centers of companies both large and small to increase customer convenience. As a result of economic conditions, many companies also sought speedy deployment of converged communications in search of faster ROI. As we move into a new decade, Avaya predicts the following communications trends to bloom across the globe.

1. Proactive client communications will become popular.

The falling cost and increasing sophistication of contact center communications technologies will allow businesses to deploy strongly beneficial outbound contact centre applications. Not only will this increase customer satisfaction and brand loyalty, it will open the door for businesses to up- and cross-sell at the customers’ invitation.

2. Analysis of employee communications will give companies greater flexibility at all levels.

Businesses will follow all privacy standards, but also will increasingly track the phone calls, instant messages and e-mails of their employees to better predict work needs and behaviors. To meet that need, the communications industry will provide greater consistency across multimodal interfaces, whether through iPhones, standard telephones or the Web – and managing across on local servers and datamarts as well as “in the Cloud”.

3. Social media will revitalize the contact center.

Customers will initiate more company interactions via social media tools like Facebook. Conversely, more businesses will embrace mining of the social network, capturing new opportunities to increase customer loyalty and brand preference by providing better service, addressing issues more swiftly and satisfactorily, and through sales promotion.

4. Corporate spend on mobile phone communications will be tamed.

SIP-enabled environments will control mobile phone expenses by consolidating trunk lines and using the corporate IP network to route long-distance and international mobile phone calls at the cost of local calls, drastically cutting roaming charges and other fees.

5. Contact centers will utilize real-time analytics and iterative process re-engineering, making the business more agile.

By tracking customer interactions across a range of media, contact center representatives will be able to make real-time decisions, allowing them to adapt solutions to trends. This will cover all in- and out-bound communications, including dialogue in self-service applications and instantaneous coaching of call center agents.

6. Flexible working practices will soar.

Businesses will turn increasingly to alternative working practices and methods of remuneration to help them flex with employment demands that often change rapidly and unpredictably. The possibility of hiring workers part time at short notice, and without provisioning offices space, will be irresistible. Retired employees in particular may find a second working life as businesses tap into their experience and availability to increase business agility and customer service as the downturn ends.

7. Unified communications will shift to a three-click experience.

UC has labored under a variety of models, which has led to slower-than-expected adoption. In the coming year, with SIP and session management, companies will build, deploy and support applications much more easily. In three clicks, and in three seconds or under, workers will have access to many more resources and applications – using almost any device they choose.

8. True multivendor communications networks will appear.

With ongoing consolidation of key industries, greater numbers of businesses will have increasingly complex communications infrastructures and applications provided by a wide variety of vendors – and can’t easily transition their networks to meet the needs of one vendor alone. SIP-enabled communications will help to ensure disparate products from different vendors will effectively work together. Communications will truly become brand-agnostic.

9. Communications overload will cease to be a problem.

At a time when many businesses are struggling with the volume and breadth of communications systems that need to be managed, new technologies will help reign in the complexities to bring greater levels of operational and cost control.

10. Contact center queues will be made to work for the company.

Businesses will aggressively find ways to make every aspect of their clients’ interaction more productive in the call centre environment. A major part of this will be to make richer on-hold experiences the norm: customers will have multiple options for using on-hold time, including ways to move transactions forward before the call center representative arrives.

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By John Mark V. Tuazon

It started out as a clever tale of unintentional and spontaneous humor, but the people behind Team Manila—a local graphic design merchandise collective—didn’t expect that printing the words “Payong na Itim” (Black Umbrella) on a, well, black umbrella, would pique the curiosity of its 3,000 followers on popular microblogging site Twitter so much that they haven’t stopped producing the distinct merchandise ever since.

What was once just an experimental venture is now a mainstay offering of their store, a solid proof of the much-hyped idea that social networking sites—or social media in general—indeed has its roots planted even in the enterprise sphere, if corporate heads have the mind and will to muster its potentials.

For Team Manila, a group of young graphic designers specializing on Manila-themed merchandise and lifestyle items, their business is heavily entrenched in the tangled web of the Internet given the young demographic of their customers.

And investing heavily on this group of Internet-savvy consumers sure had its payoffs. In November 2009, a Twitter link to a promotional graphic uploaded on the team’s Flickr account garnered much interest that as much as 1,333 viewed it within a few hours after posting.

But page views are nothing if they can’t be converted to actual product sales, and Jowee Alviar, half of Team Manila’s creative team and co-founder of the collective, was only more than happy to report that “many people turned up during our Saturday sale, which was only promoted through Twitter, Flickr, Facebook and our website.”

Team Manila, however, is no stranger to the unique social aspect of their product marketing. Before Twitter and Facebook were even conceived, they were already engaging their customers regarding the products they sell. “We would upload a number of designs on our mailing list, and members get to choose which ones they like,” narrates Alviar. “The top six designs are the ones that get printed and sold in our stores.”

This democratic inclusion of the customers in the planning and production stages of their merchandise was carried over to Twitter, which only expedited the process. “Through social media, we are able to include them [in our decisions as a company], especially because we want to be accessible to them,” Alviar says.

For its more than seven month run on Twitter, engaging with the customers has been the key to Team Manila’s social media success. “We want to establish a relationship with our clients, to connect with our market,” Alviar says. This is the reason why, aside from marketing promotions, Alviar—who handles the account—posts updates ranging from the mundane to the utterly nonsensical. “We want to find ways for them to re-tweet our posts, which further increases our reach,” he adds.


Zeroing In

Yet for all intents and purposes, the audience flocking Twitter—captive as it may seem—remain to be a niche segment of any company’s market. For Pepper Lunch Philippines, a local food outlet serving do-it-yourself grilled steaks, engaging with customers via social media meant zeroing in on a particular group of customers.

“Twitter is a way to connect with a certain customer group of Pepper Lunch customers. We have a lot of different customers and Twitter is a way for us to get close to this particular group,” says Jeroen van Straten, owner of the food franchise.

Since October 2009, van Straten says they’ve been posting promotional materials, information on upcoming events and store openings, and opportunities for customers to bag free items, food, and gift checks on their Twitter account. “It is a way for us to connect with our loyal customers,” he adds.

One particular time, van Straten shares, he posted updates about a new menu dish on the store. “People immediately re-tweeted the message and many have come over to the stores ordering the item, telling the cashier that they came over because of the Tweet!” he explains, adding that Twitter offers a unique new form of instant advertising for companies.

Realizing the potentials of the Internet in promoting their offerings, van Straten decided to shift to guerilla mode and has since been hunting feedback and comments about his venture online. “We monitor and follow all traffic, posts and comments on blogs and social networking sites that write about Pepper Lunch and answer them personally,” he says. “We use Google Alerts to notify us about all Pepper Lunch related stuff going on online. “

This “turning of the tables” is the immediate product of the social networking boom, with companies keen on hunting out the dingy corners of the web for conversations that can prove beneficial for their companies.

Every day, customers are talking about products and services over the Internet. “We need to listen to that conversation. When people are talking about your products and services to their friends, how can we take that info, and do something about it for the good of the company?” says Shivanu Shukla, industry manager, ICT practice for Asia Pacific, Frost & Sullivan, in an earlier interview.

Facing the Music

Turning into an all-seeing eye is exactly what Globe Telecom, one of the country’s three telecommunications companies, is hoping to achieve. After seeing the apparent impact of social media over the lives of Filipinos—down to even the ones who don’t have Internet access—during the calamitous period when twin typhoons Ondoy and Pepeng hit the country’s capital, the company went full throttle into the social media landscape.

“[The year] 2009 saw the rise of social media presence in the Philippines when Ondoy and Pepeng hit. Of all possible channels to reach loved ones and authorities, people turned to social media to seek help, refuge, and action,” relates Philip Caballes, social media manager of Globe Telecom. “This validates our observation that social media is no longer just a trend in the country but a reality.”

For Globe, latching on to this reality meant being present in every social media channel available. “Globe is present in all major social media channels such as Facebook, Friendster, Multiply, Twitter, Plurk and in some up and coming Web 2.0 destinations. Globe uses these channels in different ways depending on what the site is good at doing,” Caballes explains.

Globe has more than 17,000 fans on its Facebook page, over 10,000 contacts in Friendster and Multiply, and at least 2,000 followers on Twitter as of writing. Harnessing the potentials of this vast audience, however, required heavy investment on Globe’s part, which upper management was more than willing to provide. “Social media investment this year has increased from 5% to 25% of our digital marketing budget from 2008 to 2009,” Caballes says.

But even if social media in general can greatly benefit a company through marketing or PR means, the different platforms available possess unique intricacies that, when leveraged properly, can raise these benefits exponentially. “We are present and active in [most social channels available]. The most effective channels for us are Twitter for handling customer engagement issues, Facebook for topical conversations, Multiply for publishing and Friendster for broadcasting,” Caballes clarifies.

But Globe isn’t only present on these popular and public social media platforms. Caballes says they also have presence in proprietary social media assets developed internally, such as Gloo.com.ph—a collaboration tool—and Minglr.ph—a social media feed aggregator.

Establishing presence, however, is merely the first step. Globe backs this up with quick and efficient response to queries and inquiries, which Caballes says “ranges from quality issues to network inquiries and the occasional compliments.”

Globe takes no longer than 48 hours to respond to feedback, Caballes says. “Twitter interactions tend to be faster, though,” he adds.

And what does Globe get out of this? “We measure ROI for social media activities differently. It is not measured against a media buy but on the level and depth of engagement we get with our customers,” Caballes explains.

A Curious Case

But another kind of engagement got the Manila Electric Company (Meralco), the capital’s electricity provider, jumping on the Twitter bandwagon. As if jolted by the immediate and massive effects of social media, Meralco’s PR department woke up to a start during the recent typhoons when a deluge of false information being spread around washed up on their doorstep.

“We already had plans to setup a Twitter account, but mostly just as a supporting platform for our corporate blog,” narrates Kirk Campos, part of Meralco’s external communications group. “A day before Typhoon Pepeng (international codename: Parma) made landfall, a message circulated around Facebook claiming that Meralco will shut the metro’s power down by nine in the evening.”

Campos said people were already spreading the information around thinking it was accurate, which created more problems on their part. “I had to go on air and clarify the matter. We had to categorically state that there was, and there will be, no such incident,” explains Joe Zaldarriaga, the external communications group head of Meralco. “Aside from traditional media, we came up with almost a spontaneous move to go to Twitter.”

Meralco’s back-breaking crisis PR didn’t stop there. A week after the incident, a transmission facility operated by the National Grid Corporation of the Philippines (NGCP) suddenly broke down, causing intermittent brownouts in some portions of Eastern Manila. “There was someone on Twitter—who goes by the handle of @manilaelectric— delivering a blow-by-blow account of the incident, even implying that a ‘Meralco substation exploded,’ which is not the case at all,” Zaldarriaga says.

That moment, he says, the PR team of Meralco got in touch with Nick Nichols, a power sector consultant who initially set up to reserve the Twitter handle @meralco because he “wanted Meralco to have its own Twitter account.” “After we got in touch with him, he verified our identities for due diligence, after which he turned the account over to us,” Zaldarriaga relates.

The PR Team then linked the Twitter account to the official website of Meralco, and announced subsequently the opening of the account over broadcast media, to give credence to the account. “We have around 1,500 followers right now, who mostly deliver queries and inquiries about power interruptions in their areas,” Campos says.

Evolve or Die

The massive explosion of social media reverberated throughout every aspect of society that choosing to ignore its business value can potentially spell misfortune for firms that do not harness its powers.

Analyst firm Gartner puts it boldly in saying that “resisiting social media is futile,” and that firms opting to resist or ignore it is still making a decision—of shutting their organization from a vast pool of valuable information.

Meralco, a 106 year-old company, has paid heed to this advice, and is slowly reaping the benefits. “You have to adapt to the changing environment, and keep researching, finding out, what are the new trends in the information field, what are the new channels being opened to further engage the consumers,” asserts Zaldarriaga. “Learning is a process, it’s an everyday process. You learn, and you have to adapt accordingly. You should always be in step with the development in the field.”

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Online Visibility

By Fei Lumbania on March 1, 2010

By Michael Alan Hamlin

Last year was a seismic shift for online branding. Being visible got both easier and harder. Easier because new Web 2.0 tools blossomed—especially Twitter, Facebook, and LinkedIn—providing powerful new communication channels for communicating and distributing brands. It got harder because so many people are using them—mostly badly—and because for Web 2.0 to be effective, it takes a lot of work, patience, and risk taking.

What are the elements of online branding for this new decade? They include the place, corporation, or personal website; blogs, social media, search engine optimization, search and online brand advertising, and compelling content.

The website

Most companies maintain Web 1.0, brochureware, static websites that provide information and a (mostly unsatisfactory) means for contacting a company. There is little or no reason to ever return after checking out the company once. This is especially true for small and medium companies in the B2B space, in part because development of the website was outsourced and no one has the time or technical skills to keep it regularly updated. Failing to regularly update a website is almost as bad as not having one. Search engines provide low ranks for websites that aren’t regularly updated.

As a result, it’s increasingly common to see companies adding a news room for the occasional news release in the hopes that this somewhat regularly updated information in the form of a press statement or news release will return a better ranking. It probably makes a small difference. One way to fairly simply and quickly improve a website’s page ranking on search engines is to provide at least monthly updates, and then to send a link to the company’s networks every time information is posted to the website. There are a number of ways to do this.

First, provide a RSS feed that customers (and competitors, yes) can use to automatically download the information to a RSS reader or these days, to most e-mail clients and browsers. Non-technical marketing staff can post the information in the news room of the site for a small investment in a simple content management system.

Social networks

Most managers look with considerable disdain on social networks, grimacing at the mention of Twitter, for example, and groaning that they don’t care who someone else is having lunch with. Really? In my view, that could be very useful information. But that’s not the reason social networks are important. Social networks are important because they allow companies and individuals to position themselves as thought leaders and influencers—people who should be listened to.

When information is updated on the company website, sales executives and other managers can use social networks to send links to that information to their social networks. Of course, if the website is updated only once or twice a month, in order to build a presence on a social network, executives and managers are going to have to find something else to post to Twitter, LinkedIn, and/or Facebook. I’m not talking about lunch. To build an online reputation as a company or someone who exerts influence on the industry, executives need to look for information that is going to be useful to their networks, and send links to that information.

This is where RSS feeds and news alerts in search engines become useful. They can provide a heads up on interesting information that will benefit your network. Not every piece of information that comes your way should be automatically forwarded to your network. It’s important that the executive, you, actually read the information, think about it, and make a short comment to go along with the link and update. For example, before I wrote this column, I tweeted, “The Russians are here, but will they come back?” and included a link to a (brilliant) column I had written on Russian tourists in Boracay.

But I sent several more updates with comments on Google, social networks, and the state of journalism and news gathering based on information posted by other members of my networks or contained in news stories and company blogs.

Blogs

I told you that being visible takes work. Nothing comes easy, and there are serious tradeoffs to being visible, but that’s another column. If you or your company are going to be credible as an influencer, you will have to have an opinion.

Blogs are great ways to communicate an opinion or a perspective on industry developments, the economy, or the impact dof emerging technologies on business models, for example. The bottom line is content. You must have compelling content to stay visible and valuable to your network. And you need the tools—and to use them—that I’ve described to get visible.

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By Jon Brodkin
Network World (US)
February 19, 2010

FRAMINGHAM - Facebook is now the second most popular Web site in the United States, passing Yahoo with 133 million unique visitors in January, according to new research.

Yahoo lost the No. 1 spot to Google in February 2008, and now sits in third place, according to Web analytics research by Compete.

“It’s been two full years since we’ve seen a shakeup at the top — in February 2008, Google overtook Yahoo as number one, and never looked back,” the research states. “Is Facebook’s next conquest the Google traffic throne?”

Facebook drew 133.6 million unique visitors in January, while Yahoo pulled in 132 million visitors. Google still leads the way with 147.8 million visitors, or nearly half the U.S. population.

Facebook is king of the Web when it comes to the amount of time people actually spend online, however.

“In January, 11.6% of all time spent online was spent on Facebook (compared to 4.25% for Yahoo and 4.1% for Google),” Compete says.

Twitter is also on the upswing, according to separate research released this week.

Twitter attracted 21.79 million unique visitors in January, an increase of 9% over the previous month, according to an article in Venture Beat. The traffic increase has mainly been driven by Google, which recently started posting Twitter status updates in search results.

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By Juan Carlos Perez
IDG News Service (Miami Bureau)
February 18, 2010

MIAMI- Facebook has made it possible for its members to assign, on the fly, a wider variety of access levels to content they post using third-party applications and Web sites, the company said Wednesday.

Previously, members chose a default privacy setting for content shared via applications, and that setting was then applied across the board to this type of post going forward.

While this default setting remains, members now have the option to apply a different access setting to each thing they post through an application or Web site, on a case-by-case basis, according to Facebook.

For example, when using an application that lets members post greeting cards, members can now handpick on whose friends’ Walls they want a particular card to appear.

The more granular access controls apply to third-party applications, external Web sites linked to Facebook via the Connect system and Facebook’s mobile version. Some client software that lets members perform Facebook actions, such as Seesmic, is also incorporating the new access levels.

This change is consistent with a similar move Facebook made previously to let members assign different privacy settings to every post they make using the site’s core features.

The access controls include options such as “everyone,” which makes a post visible to all Facebook members, “friends of friends” and “friends.”

Social-networking privacy, always a hot topic, has been in the spotlight in the past week due to an outcry over Google’s Buzz social feature for Gmail.

Buzz initially created an automatic list of friends for users based on the people they interact with the most via Gmail and Google Talk. It made that list public by default on the user’s Google Profile. Google has since apologized and modified Buzz to address the privacy concerns.

Facebook got hit recently with a class-action lawsuit over the modifications it made late last year to its privacy settings, which included making some profile information public that previously could be kept hidden.

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By Mikael Ricknäs
IDG News Service (Stockholm Bureau)
February 18, 2010

m210BARCELONA - Motorola released its eighth Android smartphone on Monday called the Quench or Cliq XT, which comes with a touchscreen and a virtual keyboard.

The phone is based on version 1.5 of Android and features Motorola’s own Motoblur, which, for example, syncs e-mails, Facebook, MySpace and Twitter messages. On the software side there is support for Adobe Flash Lite, according to Motorola.

The Quench will be available in the first quarter of 2010, according to Motorola. In the U.S. the phone will be called Cliq XT and be available next month exclusively through T-Mobile USA. Motorola didn’t provide details on other parts of the world where the Quench will become available. Pricing was not immediately available.

The Quench also features a music player that connects to the Web and social media networks, including TuneWiki and SoundHound, Motorola said.

The touchscreen on the Quench measures 3.1 inches and has a 320 x 480 pixels resolution. Other features include a 5-megapixel camera with auto-focus and a LED (Light-Emitting Diode) flash, A-GPS (Assisted-GPS), with turn-by-turn direction and voice-activated search.

It surfs the web using Wi-Fi or HSDPA (High-Speed Downlink Packet Access) at 7.2M bps.

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By Joan Goodchild
CSO (US)
February 16, 2010

FRAMINGHAM - Earlier this month, CSO reported that cybercrime attacks on Facebook, Twitter and LinkedIn have exploded, according to a recent survey conducted by security firm Sophos(See: Facebook, Twitter, Social Network Attacks Tripled in 2009).

Reports of malware and spam rose 70% on social networks in the last 12 months and 57% of users report they have been spammed via social networking sites. Another 36% reveal they have been sent malware via social networking sites (See also: Social Medial Risks: The Basics). 

Also read about some of most common ways users get taken on social networks in 5 Facebook, Twitter Scams to Avoid and 5 More Facebook, Twitter Scams to Avoid The “Social Security” survey is part of Sophos’ 2010 Security Threat Report, which looks at current and emerging computer security trends and found that social networks are opening up new opportunities for cyber criminals to locate so-called “soft” targets and pull of precise and targeted attacks. We wanted to know: What makes someone look like an easy hit for the bad guys? Chet Wisniewski, Senior Security Advisor with security firm Sophos, gives us some clues.

You have access to a VIP or valuable data

Security researchers are noting two distinct kinds of attacks on social networks, according to Wisniewski. The first; the more traditional spray spamming where many users receive a message on their Facebook wall, in their inbox, or on Twitter, that contains a malicious link. But the other, more disturbing trend, said Wisniewski, is that these social networks, by nature of how they work, make it possible for criminals to cyber stalk potential victims. The bad guys watch your activity to see what you say, and then use it in an attack (Read more in Seven Deadly Sins of Social Networking Security). 

“There is definitely another network of crime where they are taking time, and closely watching in order to pull off certain things,” said Wisniewski.

Users at risk for this kind of attack might be a person who has access to something or somebody that the criminal wants. You might be the executive assistant to a corporate CEO, or a human resources representative who has access to all of your company’s employee files. You may not think anyone notices, but this makes you a desirable target, said Wisniewski.

“If you are someone’s executive assistant innocently using Facebook, and the criminals know you are associated with someone important, the can target your profile to try and get malware onto your computer,” he said.

Once they’ve installed malware onto your computer, hackers can gain access to sensitive information with keystroke logging technology, which is just one example of a way to breech sensitive data. In fact, in the recent highly-publicized China-based online attacks of Google, it was revealed the criminals looked up key employees on social networks and found out who their friends were on Facebook. They then hacked the accounts of those friends and contacted their victims pretending to be someone they were not. The employees clicked on malicious links from the so-called “friends,” and were lead to malware.

“When you do a forensic investigation after an attack, often you find they were targeting people who don’t expect to be targeted,” said Wisniewski.

Takeaway: Consider who you are and what you do. Are you privy to information that would be useful in a criminal’s hands? Best to keep your guard up, click on links judiciously, and make sure you have a network of people you know are trustworthy, which brings us to our next point….

You have lots of “friends”

So you have 1,000 friends on Facebook? Wow, you must be quite a popular guy! Of those 1,000, how many do you actually know?

Many Facebook and Twitter users like pumping up their friends list and followers numbers, but they do it at their peril said Wisniewski.

Sophos conducted a Facebook ID probe and created a fabricated Facebook profile before sending out friend requests to individuals chosen at random from across the globe.

To conduct the experiment, Sophos set up a profile page for ‘Freddi Staur’ (an anagram of ‘ID Fraudster’), a small green plastic frog who divulged minimal personal information about himself. Sophos then sent out 200 friend requests to observe how many people would respond, and how much personal information could be gleaned from the respondents. The experiment revealed that 82 users, or 41 percent, were willing to divulge personal information, such as email address, date of birth and phone number, to a complete stranger.

“When you make 400 or 500 friends, you don’t really know them,” said Wisniewski. “How can you be sure they aren’t sitting there, lurking, watching your wall for months so they can see what you say and use something that would be in line with your regular behavior in order to fit in and have a greater chance of success when it’s time to hack you?”

Wisniewski pointed to the example of a large university that was subjected to an attack on a social network. Hackers were friending university employees and watching discussions that were going on about a new IT program being rolled out at the school. The criminals eventually managed to successfully get employees to click on malicious links by sending out messages claiming to “relate to the dean’s message about the new IT program.”

Takeaway:Think again about accepting “friend” invitations from people you don’t truly know. And don’t automatically “follow” every Twitter user who follows you.

You aren’t concerned about your privacy settings

There has been a lot of press, and controversy, about Facebook’s privacy settings. Privacy options for users were most recently changed in December 2009 and now give members the opportunity to choose from three levels of privacy; friends only, friends of friends and everyone. Users can also choose to customize their settings to hide information from certain people. Some critics of the latest changes point out that Facebook now forces all users to make their friends list, fan pages and location public. Still, there are many other sensitive sections that can be hidden. The problem is people don’t enable the privacy settings.

“I don’t think people understand the changes,” said Wisniewski. “But they actually give you finer-grain control if you use them.”

Under the latest privacy-settings options, if you fail to specify what you want hidden, and from whom, it will be available for all to see by default. That includes people who find your profile in a search engine. It only takes a few minutes to access your settings under the ‘account’ section of your profile. You can decide if you want certain features, such as your wall or your personal information (IE: job, religious affiliation), to be seen by friends only, friends of friends, or everyone.

Takeaway: Take the time to update your privacy settings. If you haven’t yet, by default most of your profile can be read by people you don’t even know; which could include criminals.

You share too much information

“It’s one thing to use LinkedIn to post your professional accomplishments,” said Wisniewski, “But to post a resume with your address and phone number and other personal information goes too far.”

LinkedIn, generally seen as the lowest-risk social network, still poses a reasonable amount of danger, said Wisniewski. In addition to the obvious risks of revealing too much personal information, you can also disclose too much about your company, setting them up for an attack.

“For someone looking for information about your organization or looking for targeted bits about your company it’s fantastic,” he said. “I can go and search for your company name and three-quarters of your employees probably have profiles that tell me exactly what they do, what their position is. I can learn a lot about the company and, if I wanted to, I can then take on a social engineering attack and use that LinkedIn information for my attack through Facebook or email.”

LinkedIn, like Facebook, gives you the option to manage your privacy settings through your account. You can decide if you want your full profile, or just certain pieces of information, to be available to everyone, or connections only.

And when it comes to TMI on Facebook or Twitter, Wisniewski advises following a simple rule to avoid putting stuff out there that can be used against you.

“If you wouldn’t be comfortable disclosing this information with an acquaintance in a bar, maybe you should put it out there at all,” he said.

Takeaway: Be discreet. Check what comes up when you plug your name into a search engine and make sure what comes up is information you want to share with the world.

Read more about data protection in CSOonline’s Data Protection section.

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By Juan Carlos Perez
IDG News Service (Miami Bureau)
February 10, 2010

MIAMI - Google has given Gmail a social-networking component with its introduction of Buzz, a service built inside of the webmail product that lets users post and share content in similar ways as they do in sites like Facebook and Twitter.

How successful Google will be in convincing Gmail users to shift their social-networking tasks over to Buzz remains to be seen. Google believes Buzz offers enough improvements over existing social networks.

Specifically, Buzz has been designed to help users deal with the often massive amount of information they receive through their social-networking sites.

“Increasingly, it’s becoming harder and harder to make sense and find the signal in the noise,” said Bradley Horowitz, a Google vice president of product management, at a press conference on Tuesday.

The problem is only going to get worse, as people continue to find value in and embrace social media, he said. “We all feel this bombardment, this fatigue of having to go manually through and try to make sense of the torrent of information that’s washing over us,” he said. “This has become a large-scale problem, the kind we’re good at [solving at] Google.”

However, as Google officials acknowledged, Buzz right now has no links into Facebook, the world’s largest social-networking site with more than 400 million members. This means that Buzz, at least for the moment, exists in parallel with Facebook, without the two of them intersecting, thus offering no help for users of that site, a major gap in Buzz’s coverage.

As for Twitter, users can’t post to Twitter from Buzz right now, but they can direct their Twitter posts to Buzz, as well as other content they post on public sites, like the Flickr and Picasa photo sharing sites from Yahoo and Google, respectively.

Google opted to build Buzz into Gmail because Gmail contacts lists are an underlying, existing social graph for users, officials said.

“Today, with Google Buzz, we’re introducing a new way to share and communicate inside of Gmail. Buzz is like an entirely new world inside of Gmail,” said Todd Jackson, Google Buzz product manager.

Jackson highlighted a number of areas in which Google believes Buzz improves upon existing social-networking sites. For example, Buzz builds a list of friends automatically, based on the Gmail contacts a person interacts most with. In addition, Buzz lets users include thumbnails when sharing Web links, making them more graphic and attractive. Buzz also lets users attach various degrees of access to posts, from completely public to limited to hand-picked friends.

Leveraging its Gmail core, Buzz makes every post a Gmail conversation that gets updated in real time as friends add comments to it. Buzz also recommends posts from people who aren’t necessarily on one’s list of friends, based on certain “signals” that the content might be of interest. Likewise, it also buries posts from friends that it determines are unlikely to appeal to the user.

“This is Google being Google, doing what they always do: collect everybody’s information, organize it, become an intermediary and serve up ads around it. This plays to their classic strategy,” said Jeremiah Owyang, an Altimeter Group analyst, in an interview.

Buzz will be rolled out over the coming days to all Gmail users. Later on, a version of Buzz will surface in Google Apps, the collaboration and communication suite for workplaces.

Buzz will also be available on mobile devices in various places, including the Google.com mobile home page; at buzz.google.com>, a Web-based application for the iPhone and Android devices; and as a new layer on Google Maps for Mobile.

Google is playing catch-up in the social-networking field. Its Orkut social-networking site is popular in specific countries but doesn’t come close to matching the worldwide popularity of Facebook.

“Google has a history of being late to the game when it comes to social, and they often are hit and miss,” Owyang said.

With Buzz, Google is trying to leverage the connections people have made on its webmail service, a move similar to ones from other providers of Internet communications services, such as Yahoo and AOL, with their respective IM and webmail products.

Owyang sees Buzz going deeper into social connections than the Yahoo and AOL attempts. He predicts the Google product will enjoy a certain degree of success but fall short of being a blockbuster.

“I’m optimistic there will be moderate Buzz adoption. I wouldn’t say this will be the complete next social network,” he said.

Augie Ray, a Forrester Research analyst, said in an e-mailed statement that he expects people to give Buzz a test drive but doubts there will be a massive migration to it from Twitter and Facebook.

“While bringing relevance filtering to the noisy social media world could prove a significant advantage, this doesn’t — yet — seem to be enough to pull people away from the networks they’ve already created elsewhere,” Ray wrote.

“Buzz could end up supplementing rather than replacing users’ other social networks for now,” Ray added.

Competitively, Buzz is aimed squarely at Facebook, Owyang said. “This is a direct blow against Facebook. This is absolutely competitive,” he said.

Facebook has become a serious Google competitor in areas beyond the core social-networking features. For example, in Facebook, people share photos, watch videos, read news articles, search the Web, play games, exchange private messages, text chat and listen to music. Along the way, Facebook has become the fourth-most-popular site in the U.S., where it accounts for 7 percent of people’s time spent online, according to comScore.

Google’s Horowitz said Buzz is in its early stages and that Google has many opportunities to extend and improve it in the coming months.

For example, it would make sense to integrate Buzz with Google Wave, the application that meshes e-mail, IM and document sharing, he said.

Google wants to aggressively provide APIs (application programming interfaces) in Buzz to help external developers build new applications for it and integrate Buzz with existing sites and software, said Vic Gundotra, a Google engineering vice president.

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By Jared Newman
PC World (US)
February 08, 2010

SAN FRANCISCO - Forget the redesigned homepage and the inevitable controversy it will create, Facebook’s next feature might actually be something its users will adore.
TechCrunch reports that Facebook is overhauling its message service and turning it into full-blown e-mail. Remember when everyone scrambled to get a vanity Facebook URL last June? Your Facebook e-mail address could be vanityURL@facebook.com. The so-called “Project Titan,” launch date unknown, would also include POP/IMAP support for checking mail outside of Facebook.

That’s a good start, but here are five other features I’d like to see in Facebook e-mail:

Multiple Inboxes

Here’s where Facebook e-mail could really flourish: The site already lets you divide friends into distinct lists, such as friends, family and work. An e-mail service could sort incoming messages accordingly, letting you check separate inboxes even when everything’s going to the same address.

Convenient Access

Checking e-mail is often the first thing I do when switching on my computer or fiddling with my phone. Give me a convenient URL for direct Web access, such as facebookmail.com, so I don’t have to hit my Facebook landing page first. Also, a mobile app that loads right into Facebook mail would be helpful.

Optional Threading

As a Gmail user, I’m now addicted to the way it combines all e-mail messages on a single topic into one conversation thread. Facebook already does the same thing with its message service, making me confident that the feature would carry over into e-mail. But those who despise threading should have the option to turn it off.

Pull in Facebook Info

A Facebook e-mail service should make it simple to pull Facebook information directly into messages. Someone wrote something ridiculous on my wall? Give me a button that lets me easily find and link to it. Same goes with photos and albums, which should appear as thumbnail previews in messages.

Manage Everything From E-Mail

If Facebook becomes my e-mail service, it should make administrative tasks easier. Approving friends, sending event RSVPs, and responding to wall posts should all be possible directly from e-mail, without ever visiting a separate Web page.

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Facebook Tips and Tweaks

By Fei Lumbania on February 5, 2010

By Rick Broida
PC World (US)
February 5, 2010

SAN FRANCISCO - I like using Facebook to keep tabs on my friends, but I don’t like the endless stream of “so-and-so took this quiz” and “Joe became friends with Jane” messages. I just became a fan of Facebook Purity, an add-on that removes those notifications from your Facebook home page. Facebook Purity is a script that requires Greasemonkey. Once you’ve installed that and restarted Firefox, just install the FP script, start up Firefox again, and fire up Facebook.

The effects are subtle–don’t expect a major makeover–but definitely worthwhile. You may not notice any immediate changes, but you should see a “FB Purity hid” header like the one highlighted in this screen shot. The tally refers to the number of Facebook apps and “extras” hidden from your home page. If you’re curious to see what they are, just click Show for either category.

If you want to edit the list of apps and extras Facebook Purity blocks, see the developer’s FAQ page. Speaking of which, the script doesn’t cost anything, but the developer sure would appreciate a few bucks if you find it useful. (Click the Donate button on his page to make a contribution via PayPal.)

By the way, Facebook Purity is compatible with Google Chrome, Opera, and Safari, but using Greasemonkey scripts with those browsers is a bit more complicated. Again, see the FAQ page for details.

Download Photo Albums in a Flash

For a service as photo-oriented as Facebook, the simple act of downloading photos is annoyingly complicated. In fact, there is no download option; you have to view each photo in turn, right-click it, and choose Save Image As or Save Picture As (depending on your browser).

So what happens if a friend posts a bunch of pictures you want to download? Are you really supposed to go through and save them one by one? Not if you install the FacePAD plug-in for Firefox. Short for Facebook Photo Album Downloader, it does exactly what its name implies: downloads entire albums at a time.

After loading the plug-in and restarting Firefox, select Tools, Add-ons, find FacePAD, click Options, and choose your language. Click OK and you’re good to go.

To use FacePAD, just navigate your way into a friend’s photo library, right-click an album link, and choose Download Album with FacePAD. In a matter of minutes the plug-in will plunk every photo into your default Firefox Downloads folder.

It’s too bad you can’t specify a folder or do any batch-renaming; all the photos end up with cryptic numerical file names. Still, FacePAD works as advertised, and it’s a damn sight easier than retrieving each photo manually.

Add Facebook Chat to Your Firefox Sidebar

Let’s solve another Facebook hassle: When you leave the site, your chat sessions get left behind. Wouldn’t it be nice if you could keep a Facebook chat going regardless of what site you’re viewing?

If you use Firefox as your Web browser, you can add Facebook chat to the Sidebar, thus keeping it alive and active even while you browse elsewhere. (I also find it a more convenient location than the bottom-right corner of the screen, which is where Facebook shoehorns it.) Here’s how to make it happen:

In Firefox, press Ctrl-B to open the Sidebar in Bookmarks view. Right-click the bookmark folder where you want to add Facebook chat, then choose New Bookmark. Name the new bookmark “Facebook Chat,” then paste this URL into the Location field: http://www.facebook.com/presence/popout.php Check “Load this bookmark in the sidebar,” then click OK.

Now just click your new bookmark and presto: Facebook chat in the sidebar. Not too shabby, eh?

Simplify Your Facebook Experience with Brizzly

Brizzly provides a clean, simple, ad-free interface for Facebook (Twitter, too).
Getting started with this free Web service is a snap. Sign up for an account, then supply your user name and password for Facebook and/or Twitter. You’ll have to click through a couple “approval” pop-ups, which is normal for any outside service seeking access to your account.

Now you’ve got a simple front end for your Facebook news feed. You can update your status, comment on friends’ posts, watch posted videos, write on walls, and so on. You don’t get every single Facebook feature–you can’t “hide” a friend or play any games–but you do get a refreshingly streamlined interface.

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Social Media Risks: The Basics

By Tom Noda on February 4, 2010

By Joan Goodchild
CSO (US)
February 4, 2010

FRAMINGHAM - You may be a champ at Mafia Wars and Farmville, but what do you know about the security risks of social media sites?

The collaboration and sharing made possible by Web 2.0 technologies also bring along a specific set of risks. In Slapped in the Face: Social Networking Dangers Exposed, security researchers Nathan Hamiel and Shawn Moyer explain how attacks are made easy because of the very nature of these sites, where users can upload and exchange pictures, text, music and other types of information with little effort.

“Social networking sites are meant to get as many users in one place as possible on one platform, and for attackers there’s a lot of return-on-investment in going after them,” Moyer said, describing the climate as a perfect storm of social engineering and bad programming.

In this guide, we outline the many risks posed by social media sites and social networks, and how to keep yourself and others from falling victim to a scam or security hole.

* How common are scams and hacks on social networks?
* What are the most basic risks involved?
* Give me some examples of this type of scam.
* If my company allows employees to use social media and access networking sites, should we have a social media security policy in place?
* New scams and threats pop up all the time. How can employees stay on top of these new concerns?

How common are scams and hacks on social networks?

In 2009, Facebook officials announced they had surpassed 300 million users. Twitter claims to have 6 million unique monthly visitors and 55 million monthly visitors. With that kind of reach, it’s not surprising that criminals view these sites as a great venue for finding victims. As a result, security stories about Twitter and Facebook have dominated the headlines in the past 12 months. In one high-profile story from 2009, hackers managed to hijack the Twitter accounts of more than 30 celebrities and organizations, including President Barack Obama and Britney Spears (See: Hackers Hijack Obama’s, Britney’s Twitter Accounts). Hacked accounts had been used to send malicious messages, many of them offensive. According to Twitter, the accounts were hijacked using the company’s own internal support tools.

Twitter has also had problems with worms as well as spammers who open accounts and then post links on popular topics that actually link to porn or other malicious sites. Facebook, too, is regularly chasing down new scams and threats.

Both sites have been criticized for their lack of security, but have made improvements in recent months. Facebook, for example, now has an automated process for detecting issues in Facebook users’ accounts that might indicate malware or hacker attempts. The site also recently announced a partnership with security software vendor McAfee aimed at improving security for Facebook users. See: Facebook, McAfee Team on Facebook Security Effort.

What are the most basics risks posed by social media and social networking?

Password sloth is a simple and prevalent mistake by users of social networking sites. As described in Seven Deadly Sins of Social Networking Security, password sloth refers to using the same password on all sites–if that password is discovered via a hack or accidental leak on one site, it provides hackers a way into all the other sites. In a worst case scenario, it might mean a Twitter password hack gives someone the key to your online banking account.

Plain old TMI–too much information. It’s a great idea to let your neighbors know you’re headed out on vacation so they can keep an eye on your house or apartment. It’s NOT a great idea to post those vacation plans on public Internet sites. It’s also not a great idea to freely reveal lots of personal details&your birthday, your town of birth, your family tree–as that information can be used for identity theft.

Your personal brand is another thing to consider in your online interactions.

Don’t engage in “Tweet rage”. Scott Hayes, president and CEO of Database-Brothers Inc., notes that “Posting any content when angry is about as dangerous as sending flaming emails, if not more so. Think twice about clicking ’submit’ because the world may be looking at your angry, immature rant for years.”

That include present and potential future employers, your parents, your kids, your co-workers. Think before you post.

Another risk to consider is your company’s brand and reputation. Can you be sure your employees aren’t leaking data, either intentionally or unintentionally, on social network sites? Can you be sure they are not disparaging your brand? According to legal expert Michael Overly, new FTC guidelines that went into effect on December 1, 2009, may impose liability on businesses for statements their employees make on social networking sites, as well as personal blogs, and other sites  even if the company had no actual knowledge those statements were being made. See Overly’s blog for more information on the new rules.

Then there is a big set of risks that we can put under the general heading of scams. These are active attempts by bad guys to get you to do one of two things:
- Share information you shouldn’t (passwords, sensitive data, company secrets) or
- Click on a link you shouldn’t (because it leads to a website infected with malware).
Give me examples of this type of scam.

In 5 Facebook, Twitter Scams to Avoid and 5 More Facebook, Twitter Scams to Avoid we outline many examples of the types of come-on scammers use, including:

Secret details about Michael Jackson’s death!
People love gossip and celebrity news is always a hit. These scams often claim to have secret information on a celeb and include links that actually lead to malicious sites or that install malware onto a computer.

I’m trapped in Paris! Please send money.
Known as a 419 scam, fraudsters break into Facebook accounts accounts and then message the victims “friends” asking for money.

OMG! Did you see this picture of you?
Both Facebook and Twitter have been plagued by several phishing scams that involve a question that piques the user’s interest and then directs them to a fake login screen.

Test your IQ
Facebook members often add quirky applications that allow them to take quizzes and fill out polls. One recently caused members to unwittingly subscribe to a text messaging service that cost approximately $30 a month.

Join State University’s Class of 2013 Facebook group
A college guide book publisher called College Prowler was recently criticized for creating Facebook communities for students in the class of 2013 that appeared to be organized by their college or university, but were not.

Tweet for cash!
This scam takes many forms. “Make money on Twitter!” and “Tweet for profit” are two common come-ons security analysts say they’ve seen lately.

Ur Cute. Msg me on MSN
The sexual solicitation is a tactic spammers have been trying for many years via email, said Graham Cluley, senior technology consultant with U.K.-based security firm Sophos. In the updated version of this ruse, Twitter “tweets” that feature scantily-clad women and include a message embedded into the image, rather than in the 140-character tweet itself.

Protect your family from swine flu
Bad guys will always take advantage of what is in the headlines, such as the world’s concern over swine flu, to snare unsuspecting users. These days it is even easier for a user to end up clicking on a bad link looking for news because of the prevalent use of the shortened URL (See: New Spam Trick: Shortened URLs).

Mike Smith commented on your post!
Reading friends’ comments is one of the major features of Facebook. But some malicious applications have names such as “Your Photos” and “Post” and begin with a notification that someone has “commented on your post.” However, once the user clicks on that notification, they are lead to a harvesting site called “fucabook.com” which looks like a Facebook log-in page and asks users to enter their log-in information in order to “enjoy the full functionality” of the application. It then steals that log-in information and then spams friends.

Amber alert issued!!
This one is not so much as scam as it is a hoax. Amber alerts are pasted into status updates that turn out to be untrue.
If my company allows access to social media sites, should we have a social media security policy in place?

IANS, a Boston-based research company that focuses on information security, regulatory compliance and IT risk management, surveyed companies in 2008 and found most did not have a security policy in place with regard to social media. But the same survey conducted just a year later in 2009 turned up a dramatic increase. Policies might touch upon appropriate usage of social media and networking sites at work as well as the kind of conduct and language an employee is allowed to use on the sites.

“We saw about a third of the audience now has something in place and another large percentage is considering these kinds of policies,” said Jack Phillips, IANS co-founder and CEO.

Specifically, just under ten percent of respondent enterprises said their social media policy was fully implemented and communicated in 2008. That jumped to 34 percent in 2009, with another third responding that they had either created or implemented a policy for social media use. The take away, according to Phillips, is that social media is front and center now in organizations and the discussion is taking place not only among the security team, but within marketing, sales, human resources and even executives.

Phillips believes this is an opportunity for security folks to raise their profile and take part in an important issue from its inception. He gives security pros tips in 4 Tips for Writing a Great Social Media Security Policy. The include:

1. Don’t start from scratch
The media landscape is so dynamic that if you create policy for today’s hot technology, tomorrow it will be obscure. Instead, said Phillips, use this as an opportunity to draw attention to existing policies.

2. Use social media policies to raise security awareness
“This issue is an opportunity for info sec leaders to refocus attention on information security and risk management, said Phillips.

3. Use social media access to raise security’s positive profile within the organization
While the initial security reaction to new media is often to block, Phillips said most organization now need to consider that not only may allowing access be necessary, but also useful from an info sec perspective.

4. Be prepared for the next phase
As social media platforms come and go, some will ultimately become commonplace and integral to an enterprise. While creating entire new policies around social media doesn’t make sense right now, at some point, said Phillips, it will become necessary for policies to be more specific.
New scams pop up all the time. How can employees stay on top of these new threats?

The threats posed by social media and social networks are ever evolving, so it’s important to keep users up to date on what the latest and greatest “come-ons” might be as part of a solid security awareness program. In 9 Dirty Tricks: Social Engineers Favorite Pick Up Lines we lay out some of the underlying tactics seen on social networks. And, to help users identify what THEY might be doing wrong, mistakes folks make using social networks are outlined in Seven Deadly Sins of Social Networking Security.

As with many security slip-ups, the mistake, and the lesson that needs to be learned, often goes back to the individual. As Peter Soderling points out in Why a Twitter Hack is NOT a Cloud Security Wake-up Call, many of the hacks that take place on these sites are the result of weak passwords. Check out these tips for How to Write Great Passwords for great advice to give users when it comes to creating secure log-in credentials.

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By Jon Brodkin
Network World (US)
February 4, 2010

FRAMINGHAM - A consumer advocacy group that is critical of Facebook’s privacy practices has filed court documents objecting to a proposed settlement in which Facebook agreed to pay $9.5 million to set up a privacy foundation.

Social networking hacks: Top 10 Facebook and Twitter security stories of 2009

Public Citizen, a nonprofit in Washington, D.C., filed an objection to the class action settlement Monday, arguing that it creates an unnecessary privacy organization while providing no benefit to most users affected by Facebook’s privacy practices.

“The settlement provides no damages or other relief for class members other than Facebook’s promise to disband a program that it voluntarily shut down long ago,” the Public Citizen objection states. “Rather than providing actual relief, the settlement would create an unneeded foundation over which Facebook retains unwarranted influence.”

The proposed settlement stems from Facebook’s Beacon program, which was launched in November 2007 and let third-party Web sites distribute “stories” about users to Facebook news feeds. A class action lawsuit was filed against Facebook, claiming that users were not given adequate information about the use of Beacon and collection of personal information. Facebook subsequently shut down the Beacon program and agreed to pay $9.5 million to set up a nonprofit foundation that will support online privacy, safety and security.

The proposed settlement is pending in U.S. District Court in San Jose, with a hearing scheduled for Feb. 26.

Public Citizen argued that Facebook will exert excessive control over the privacy foundation, and that there is no need for it because several nonprofit organizations dedicated to online privacy already exist. Public Citizen claimed that up to a third of the $9.5 million would go toward paying attorneys.

The settlement agreement includes $41,500 for the 19 individuals who filed the lawsuit, but no other compensation for Facebook’s general population of users. Facebook users were allowed to opt out of the proposed settlement, if they wished to pursue further legal action against Facebook. But the deadline for opting out passed on Monday.

Follow Jon Brodkin on Twitter: www.twitter.com/jbrodkin

This story, “Facebook’s $9.5M privacy settlement not good enough, consumer group says,” was originally published at NetworkWorld.com. Follow the latest developments in security at Network World.

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By Juan Carlos Perez
IDG News Service (Miami Bureau)
January 29, 2010

MIAMI - Google’s recently released Social Search feature, whose raison d’etre is to include content from users’ social-network contacts in search results, can barely tap into the connections people have made on Facebook, the world’s largest social network.

Social Search, which graduated from an opt-in Google Labs experiment to a default feature on Google.com for signed-in users on Wednesday, will only access Facebook public profile pages, which at best contain bare-bones member information..

The problem is that only a small amount of information from Facebook member profiles can be published publicly on the Web. To access the rest, people have to log into the site.

Granted, Google’s Social Search feature isn’t the only search service affected by this situation. Microsoft announced back in October that it would at some point this year begin including Facebook member status updates in its real-time search results. That hasn’t happened yet, because Facebook members can’t make those status updates available in the open Web. Google has also expressed an interest in indexing and returning Facebook status updates in its search results.

Still, the issue is particularly serious for Social Search, a search feature whose value resides squarely on returning relevant links to content from users’ social-networking rings. For now, Social Search will miss out on leveraging the content and connections of Facebook’s 350 million members worldwide.

“Social Search includes public [social network] connections. Since Facebook’s connections aren’t public, we can’t at this time include them,” said Maureen Heymans, the technical lead for Social Search at Google.

The best someone could do would be to point Social Search to their public Facebook profile page. “That’s the content Facebook is making public to Google,” she said.

If and when Facebook lets its members make more profile content public, Google will evaluate including it in Social Search query results, Heymans said. Ultimately, Social Search seeks to improve the quality and relevance of Google results, and comprehensiveness is a key element in this endeavor.

“It’s really important for us to try to bring you all the content you have access to from your [social network] friends,” she said.

Social Search will return relevant results for people who are signed into their Google account when they do searches on Google.com and on Google’s Image Search. Social Search will take into account contacts and content people have on Google services like Gmail, Picasa, Reader and Blogger, as well as on external social networks like Twitter, Yahoo’s Flickr photo-sharing site and, ironically, FriendFeed, which Facebook recently acquired. FriendFeed’s user culture, like Twitter’s and unlike Facebook’s, is geared toward public sharing of information. For Social Search to tap into people’s social-networking connections, Google recommends that people build a Google Profile, where these third-party connections can be listed.

Within Facebook, members can make their profiles completely open to everyone on the site if they wish, or, on the other extreme, only available to specific, hand-picked friends. In between the two extremes, Facebook offers a broad variety of privacy settings to establish a wide range of access to profile content. Recently, Facebook began letting members apply a specific privacy setting to every piece of content they post.

For several months, Facebook has defined its “everyone” privacy option as “everyone on the Internet” but this is misleading, because the option makes content open to everyone that is signed into Facebook, not to anyone on the Web. A Facebook spokesman recently told IDG News Service that the company currently doesn’t have specific plans to let its members make profile information available to everyone on the Internet, beyond what is possible today with the basic public profile page.

Through Facebook Connect, a system that lets Facebook members log into external sites with their Facebook credentials, Facebook members can manually and deliberately opt to export certain profile information to specific sites that support Facebook Connect. However, this functionality doesn’t come close to allowing a Facebook member to, with the click of a button, make all or part of his profile public on the open Web.

Unlike for personal profiles, Facebook does let the administrators of Facebook Groups and promotional Facebook Pages make them public on the Web. Facebook Groups are often created for school alumni to share information and photos and for people who share an interest on a specific topic. Facebook Pages are designed for businesses and public figures to establish an official presence on Facebook, where they can interact with “fans” and customers.

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By Rick Broida
PC World (US)
January 29, 2010

SAN FRANCISCO - Like several bazillion other users, I like using Facebook to keep tabs on what my friends are up to. What I don’t like is the endless stream of “so-and-so took this quiz” and “Joe became friends with Jane” messages and “What Kind of Jedi Are You?” come-ons.

That’s why I just became a fan of Facebook Purity, a browser add-on that removes
those annoying quiz and application notifications from your Facebook home page. The effects are subtle–don’t expect a major makeover–but definitely worthwhile.
Facebook Purity is actually a script that requires the Greasemonkey add-on for Firefox. Once you’ve installed that and restarted Firefox, just install the FP script, restart Firefox again, and fire up Facebook. You may not notice any immediate changes, but you should see a FB Purity hid header.

The tally refers to the number of Facebook apps and “extras” found and hidden from your home page. If you’re curious to see what they are, just click Show for either category.

If you want to edit the list of apps and extras Facebook Purity blocks, see the developer’s FAQ page. Speaking of which, the script is donationware, meaning it doesn’t cost anything to use, but the developer sure would appreciate a few bucks if you find it useful. (Click the Donate button on his page to make a contribution via PayPal.)
By the way, Facebook Purity is compatible with Google Chrome, Opera, and Safari, but using Greasemonkey scripts with those browsers is a bit more complicated. Again, see the FAQ page for details.

Personally, I’m loving this add-on. Anything that cuts down Facebook clutter is a winner in my book.

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By Tom S. Noda
Published in the CWP December 2009 - January 2010 issue

As the population of netizens balloon, so will the number of cybercrimes. It is a challenge major security vendors vow to battle with products and strategies engineered to protect businesses and individuals alike.

In this yearend special feature of Computerworld Philippines, four security vendors—Trend Micro, Sophos, NetPlay, Inc., and Symantec—say in separate interviews, that emerging technologies such as Web 2.0, cloud computing, virtualization, and social networking have led them to intensify their efforts on curbing cybercrime.

“As more companies conduct their businesses online, and more information, transactions and communications are posted online, threats and problems increases, like loss of data due to hardware failure and theft, stealing of confidential information, bogus online transactions, account phishing and spamming, among others will continue to rise exponentially,” says Scott Gonzalo, managing director of Netplay, Inc., the Philippine distributor of Microworld Technologies Inc.’s eScan and Elitecore Technologies Ltd’s Cyberoam.

Similarly, Rob Forsyth, managing director of Sophos in Asia-Pacific, describes 2009 as the social media year for businesses globally, since more enterprises have begun to tap social networking and Web 2.0 to reach out to customers and to transform their brand and marketing strategies.

“The Internet will continue to transform the way people work and play, and its pervasiveness will continue to blur the lines between consumer and enterprise technology with the growing sophistication of an average user,” remarks Forsyth, adding that as enterprises discover new ways of integrating the social media platform in the business, employees are expected to continue initiating and implementing their own social media practices within the enterprise, which may prove unsettling to both network security and worker productivity, if a social media usage policy is not in place or adequately enforced among employees.

“Organizations will be increasingly concerned about malicious attacks originating from social networking sites, and the risks associated with users revealing sensitive and confidential corporate information online,” Forsyth says. “Other than social computing, another major enterprise technology trend is cloud computing which will gain greater prominence in 2010.”

According to Gartner, revenues from cloud computing will reach US$14 million annually by the end of 2013. Typical cloud computing services provide common business applications online that are accessed from a web browser, with the software and data stored on the servers.

“The growing adoption of cloud computing will drive the sharing of corporate data in never-before-seen ways and result in both the immediate exchange of information and increased vulnerabilities for enterprises,” says Forsyth. Because of this, he says more powerful encryption policies and security technologies will be needed to safeguard data wherever it is stored.

Eric Hoh, vice president of Symantec, Asia South Region, tells Computerworld Philippines that attackers will continue to shift away from mass distribution of a small number of threats to micro distribution of millions of distinct threats.

He says that many of the new strains of malware consist of thousands of distinct threats that come from known, unique families through a variety of methods such as file sharing, email and removable media. “These new and emerging threats have given rise to the need for new, complementary detection methods such as heuristics, behavior blocking and reputation-based security models.”

ONLINE PROTECTION

To address online threats, NetPlay has unleashed security software from Microworld and Elitecore that are designed to support businesses that have online presence, and they are: the eScan Antivirus software, Cyberoam Endpoint Data Protection suite and Cyberoam UTM, respectively.

Gonzalo says Cyberoam UTM is a gateway security appliance that monitors incoming and outgoing traffic for threats like hacking, spamming, viruses and provides web content filtering.

He claims it to be the first UTM that is identity based wherein the appliance provides the name and the IP address of its user who has breached security regulations unlike other appliance that only provides an IP address.

Gonzalo adds that eScan antivirus is another endpoint security software that provides proactive virus monitoring of its host PC. Gonzalo reveals they will also be rolling out a Cyberoam UTM software and EPDP for the small and medium-enterprise (SME) markets as well as new versions of eScan antivirus software.

The products complement each other, he says, describing Cyberoam UTM as a gateway security solution while eScan Antivirus and Cyberoams EPDP as endpoint solutions.

INTEGRATED SOLUTIONS

Following its integration with data security solutions firm Utimaco Safeware, Sophos introduced in 2009 a portfolio of security software that includes data encryption, computer security, web security, email security, and network access control that users can manage, deploy and use.

In October 2009, Sophos fully integrated data loss prevention (DLP) capabilities into Sophos Endpoint Security and Data Protection 9, which enables businesses to have visibility and control over sensitive data without the need to deploy any additional agents or incur any additional licensing costs.

Forsyth notes that with the rise of cybercrime, breaches, accidental or intentional data leakage, and multi-faceted security threats, business critical information must be fully protected at all times.

He stresses that complexity of securing data stems from the growing popularity of virtualization and cloud computing among organizations and data centers looking to streamline the use of resources.

Accordingly, data centers must comply with enterprise service-level agreements and operating procedures before corporations entrust moving mission-critical applications under their control. To help address these concerns, Sophos has collaborated with Intel to help protect security-critical applications and contribute to compliance for regulations such as financial payments, government agencies and healthcare organizations through integrating Sophos SafeGuard Crypto-Server for cryptography with Intel SOA Expressway for XML security into a single integrated solution to help customers meet industry-specific security regulations and policies.

Forsyth says malware threats and the security landscape have evolved dramatically over the last five years, which bring about a paradigm shift in customer requirements as well.

Today, having anti-malware tools and firewalls in place is no longer enough to protect the dissolving network perimeter. He says the lack of data protection can hurt the bottom line, adding that the Sophos Endpoint Security and Data Protection 9 addresses such concerns by integrating endpoint security with comprehensive data protection to safeguard against data loss.

IT, PEOPLE, PROCESSES

Over at Symantec, the security approach for 2010 is three-pronged: technology, people, and processes.

“We understand that technology isn’t the only answer to enable businesses to secure and manage their information,” Hoh says, adding Symantec will continue to bring together an ecosystem of products, services, and partners that will help businesses secure and manage their information-based security models.

“Symantec’s new reputationbased security technology leverages the anonymous software usage patterns of Symantec’s extensive volunteer user community to automatically identify entirely new spyware, viruses and worms,” he says, noting with the increasing threats, businesses will also opt for multilayer and comprehensive protection, such as those provided by all-in-one security suites.

Hoh claims that the Symantec Protection Suites, made available earlier this year, is an all-in-one suite that protects critical business assets from complex malware and spam threats, and rapidly recovers data or computer systems.

And as businesses consider DLP in the coming year, Symantec recommends that they look beyond technology and consider strengthening policies and processes.

Effective DLP, Hoh says, establishes reputable processes and procedures that reduce the risk of data exposure throughout an enterprise. He says a comprehensive, long-term, sustainable DLP is based on: “Threat coverage, business process integration, and risk reduction measurement.”

TECH OF TOMORROW

At Trend Micro, the game plan is to develop the “technology of tomorrow,” as the level of threats in the world has vastly outrun existing technologies. “Everybody right now is unable to face the threats of tomorrow that’s why we have to go to the technology of tomorrow,” says David Perry, global director of security education.

“We just released our smart protection network over the course of last year, but we got a whole lot more product releases all through next year, starting right away, and some before Christmas this year,” he says.

Perry says Trend Micro is seeing an advancement of many web-based threats that cannot be pursued with traditional methods. “We have invented whole new ways of detecting web-based threats and blocking people from going to them.

This should protect them from Facebook, MySpace, on Twitter, and all of the different places that they’re going on the web,” he says.

Although he declined to name some of the future Trend Micro products, Perry says the company has new products in the SME space, particularly those involved with cloud computing. “We foresee security problems in the cloud so we’re looking at protecting the cloud and placing protection in it.”

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By Tony Bradley
PC World (US)
January 27, 2010

SAN FRANCISCO - Do you know how to guard against scareware? How about Trojan horse text messages? Or social network data harvesting? Malicious hackers are a resourceful bunch, and their methods continually evolve to target the ways we use our computers now. New attack techniques allow bad guys to stay one step ahead of security software and to get the better of even cautious and well-informed PC users.
Don’t let that happen to you. Read on for descriptions of 11 of the most recent and most malignant security threats, as well as our complete advice on how to halt them in their tracks.

Shortened URLs

Most tweets, and lots of other electronic messages, include links that have been shortened by services such as Bit.ly, Tr.im, and Goo.gl. The URL aliases are handy, but they pose a risk, too: Since short URLs give no hint of the destination, attackers can exploit them to send you to malicious sites.

Use a Twitter client: Programs such as TweetDeck in­­clude options in their settings to display previews of shortened URLs. With such a setting enabled, clicking a shortened URL within a tweet brings up a screen that shows the destination page’s title, as well as its full-length URL and a tally of how many other people have clicked that link. With this information at your disposal, you can make an in­­formed decision about whether to click through and visit the actual site.

Install a URL-preview plug-in: Several Web browser plug-ins and services perform a similar preview function. When you create a shortened address with the TinyURL service, for instance, you can choose an option to create a preview version so that recipients can see where it goes before clicking. Conversely, if you’re considering visiting a TinyURL link, you can enable its preview service to see the complete URL. For the TinyURL previews to work, though, you must have cookies enabled in your browser.

ExpandMyURL and LongURLPlease both provide Web browser plug-ins or applets that will verify the safety of the full URLs behind abbreviated links from all the major URL-shortening services. Rather than changing the shortened links to their full URLs, however, ExpandMy­URL checks destination sites in the background and marks the short URLs green if they are safe.

Goo.gl, Google’s URL-shortening service, provides security by automatically scanning the destination URL to detect and identify malicious Websites, and by warning users when the shortened URL might be a security concern. Unfortunately, Goo.gl has limited ap­­plication because it works only through other Google products and services.

Data Harvesting of Your Profile

Some of the personal details that you might share on social networks, such as your high school, hometown, or birthday, are often the same items used in “secret” security questions for banks and Websites. An attacker who collects enough of this information may be able to access your most sensitive accounts.

Check your Facebook privacy settings: After signing in to your Facebook account, click Settings on the menu bar and select Privacy Settings.

Facebook’s privacy settings allow you to choose who may see various personal details. You can hide your details from everyone but your Facebook friends (our recommendation), allow members of your networks to view your details as well, or open the floodgates and permit everyone to see your information. In addition, you can set the privacy level for each component of your profile–for example, your birthday, your religious and political views, the photos you post, and your status updates.
Don’t accept any friend requests from strangers: From time to time you may get a friend request from someone you don’t know. If you’re serious about protecting your personal information, you shouldn’t accept such requests.

Share with caution: Consider removing valuable information such as your birth date and hometown from your profile. You should also think twice before participating in Facebook quizzes and chain lists–though it seems innocent and fun to share your favorite breakfast cereal, the first concert you attended, or where you met your spouse, an attacker armed with enough of these tidbits can assume your identity.

Social Network Impostors

If you’ve connected with someone on Facebook, LinkedIn, Twitter, or another social network, it’s probably because you know and trust the person. Attackers, however, can take control of your friend’s online persona and then exploit that trust.

Beware of scams sent from ‘friends’: Attackers can hijack one of your online buddies’ social networking accounts through malware, phishing scams, and other techniques, and then use the stolen accounts to spam you, steal your personal data, or even con you out of cash. Once the thieves have locked your friend out of the account, they may send you a note saying, “Help! I’m in London and my wallet was stolen. Can you wire me some money for a plane ticket?” Or they may recommend that you click on doctored links that will allow them to infect your computer or compromise your own account.

Web Snooping

Now that so much entertainment, shopping, and socializing has shifted online, every Internet user leaves a rich digital trail of preferences. The books you read, the movies you rent, the people you interact with, the items you buy, and other details constitute a gold mine of demographic data for search en­­gines, advertisers, and anyone who might want to snoop around your computer.

Do business with companies you trust: Stay aware of the privacy policies of the Websites and services you interact with, and restrict your dealings to those that you believe you can trust to guard your sensitive information.

Use private browsing: The current versions of Internet Explorer, Firefox, Safari, and Chrome include private-browsing modes. These features, such as IE 8’s InPrivate Browsing and Firefox 3.5’s Private Browsing, ensure that the site history, form data, searches, passwords, and other details of the current Internet session don’t remain in your browser’s cache or password manager once you shut the browser down. By protecting such information on the computer you do your surfing on, these features help you foil nosy coworkers or relatives.

Scareware

You’re probably familiar with the garden-variety phishing attack. Like a weekend angler, a phisher uses bait, such as an e-mail message designed to look as if it came from a bank or financial institution, to hook a victim. Scareware is a twist on the standard phishing attack that tricks you into installing rogue antivirus software by “alerting” you that your PC may be infected.

Don’t take the bait: Stop and think. If, for instance, you don’t have any security software installed on your PC, how did the “alert” magically appear? If you do have a security utility that identifies and blocks malicious software, why would it tell you to buy or download more software to clean the alleged infection? Become familiar with what your security software’s alerts look like so that you can recognize fake pop-ups.

Don’t panic: You should already have antimalware protection. If you don’t, and you’re concerned that your PC may in fact be infected (not an unreasonable concern, given the existence of a rogue “alert” on your screen), scan your system with Trend Micro’s free online malware scanner, HouseCall, or try running Microsoft’s Malicious Software Removal Tool; for more help, see “Additional Security Resources.” Once you complete that scan, whether it discovers anything or not, find yourself a reputable antimalware app and install it to protect your PC in the future.

Update your browser: Such fake messages will prompt you to visit the scammer’s Website, which may infect your system further. Current versions of most Web browsers and many Internet security suites have built-in phishing protection to alert you to sketchy sites. It’s important to note that while the databases these filters use are updated frequently to identify rogue sites, they aren’t fail-safe, so you should still pay attention to any URL that you consider visiting. To make this easier, both Internet Explorer 8 and Chrome highlight the real, or root, domain of the URL in bold so that you can easily tell whether you’re visiting, say, the genuine www.pcworld.com or a spoofed site like www.pcworld.com.phishing-site.ru.

Trojan Horse Texts

Some attackers will send spam text messages to your mobile phone that appear to be from your network provider or financial institution. These Trojan horse text messages may direct you to a malicious site or request permission to install an update that will change the settings on your cell phone to allow the attackers to capture usernames, passwords, and other sensitive information from your device.

Go to the source for updates and news: If you receive a text message that appears to be from a trustworthy source, but it directs you to install or update software, or if it initiates the installation and requests permission to continue, immediately exit the text-messaging app and contact the customer service department for the wireless provider or business in question to verify whether the software is legitimate.

You may receive a lot of unsolicited e-mail from companies that you do business with–e-mail that you might even regard as spam–but reputable companies will not send you unsolicited links and updates via e-mail. Similarly, reputable companies will not send unsolicited text messages to your mo­­bile device directing you to install an update or download new software.

Attackers prey on your tendency to trust your wireless provider or financial institution. Do not blindly accept software updates or download applications to your mobile phone simply because the text message appears to be official. If in any doubt, follow up with your wireless provider or with the business.

Lost Laptops, Exposed Data

The portability of laptops and cell phones is convenient, of course, but that same portability means that such devices are easily lost or stolen. If your laptop, netbook, phone, or other device falls into the wrong hands, unauthorized users may access the sensitive data that you’ve stored there.

Encrypt your data: You can use a utility such as Microsoft’s BitLocker to en­­crypt data. Unfortunately, BitLocker is available only for Windows Vista and Windows 7, and even then it’s exclusive to the Ultimate and Enterprise editions of those OSs (and is also available in Windows Server 2008); you won’t find the tool in the consumer versions of Vista and Windows 7.

Fortunately, BitLocker isn’t the only game in town. You can use another encryption program, such as TrueCrypt (available for free under open-source licensing), to protect your data from unauthorized access.

Encrypting your data is not without a pitfall or two, however. The biggest issue is to ensure that you always possess the key. If you lose your encryption key, you will quickly discover just how good encryption is at keeping out unauthorized users.

Use stronger passwords: If encrypting seems to be more of a hassle than it’s worth, at least use strong passwords to protect your PC. Longer passwords are better; more characters take longer to crack. You should also mix things up by substituting numbers and special characters for letters. For example, instead of using the plain “PCWorldMagazine”, you could use “PCW0r1dM@g@zin3″. Though that’s still a phrase you can easily remember, the character diversity makes it significantly harder to guess or crack.

You should have a secure password to log in to your user account even if you’re the only person who uses your computer. Note, however, that while strong passwords are a great deterrent, they aren’t impervious to attack: An invader who has physical possession of your computer can find ways to get around that protection.

Lock down your BIOS: By implementing a BIOS password or a hard-drive password (or both), you can ensure that no one else can even boot the computer. Getting into the BIOS varies from system to system. The initial splash screen that your PC displays usually tells you which key to press to access the BIOS settings; watch as the computer is booting, and press Del, Esc, F10, or whichever key it specifies.

Once inside, find the security settings. Again, these settings vary from vendor to vendor, but the BIOS settings are fairly rudimentary. Learn more about accessing and navigating your system’s BIOS in “Tweak Your PC’s BIOS Settings the Safe Way.”

You can set a master password that prevents other people from booting your computer or altering the BIOS settings. This op­­tion goes by different names, but it is often called an administrator password or supervisor password. If you wish, you can also set a hard-drive password, which prevents any access to the hard disk until the password is entered correctly.

Methods for circumventing these passwords exist, but having the passwords in place creates another layer of security that can help to deter all but the most dedicated attackers.

Use a recovery service: If your equipment gets lost or stolen, you’d like to recover it; but if you can’t get your hardware back, you’ll at least want to erase the data it holds. Some vendors, such as HP and Dell, offer services that try to do both for select laptop models.

Both HP’s Notebook Tracking and Re­­covery Service and Dell’s Laptop Tracking and Recovery are based on Computrace from Absolute Software. When you report that a laptop protected with one of these services has been lost or stolen, a small application running in the background on the PC waits for the computer to connect to the Internet and then contacts the monitoring center to relay location information for finding the machine. If a protected lost or stolen laptop cannot be retrieved, or if the data on a system is highly sensitive, these services allow you to remotely erase all of the data stored on it.

Though less comprehensive, free utilities such as the FireFound add-on for Firefox provide similar capabilities. You can configure FireFound to automatically delete your passwords, browsing history, and cookies following a failed login attempt.

Mobile phones can hold a significant amount of sensitive data, too. Fortunately, services such as Find My iPhone, part of Apple’s $99-per-year MobileMe service, and Mo­­bile Defense for Android-based smartphones perform similar feats of location tracking and remote data wiping for smartphones. Both MobileMe and Mobile Defense can use the built-in GPS capabilities of your smartphone to pinpoint the current location of the device and relay that information back to you.

Rogue Wi-Fi Hotspots

Free Wi-Fi networks are available almost everywhere you go. Attackers, however, sometimes set up a malicious open Wi-Fi network to lure unsuspecting users into connecting. Once you have connected to a rogue wireless network, the attacker can capture your PC’s traffic and gather any sensitive information you send, such as your usernames and passwords.

Verify the network’s name: If you want to connect to the Internet at a coffee shop or in another public place, find out the SSID of the establishment’s network. The SSID is the name of the wireless network; it is broadcast over the airwaves so that your computer can detect the network, and as a result it’s the name that appears in your system’s list of available networks.

The SSID for a network at a McDonald’s restaurant, for instance, might be “mickeyds.” An attacker could set up a rogue wireless router in the vicinity of the McDonald’s location and set its SSID to “mcdwifi” or “mickeyds2.” Your computer would then display both names on the list of available networks–and the rogue wireless network might even have a stronger signal and appear higher on the list. Make sure that you connect only to the official network.

When in doubt, don’t trust any open network. Most free wireless networks are unencrypted–and therefore unprotected. That means that the data traveling between your computer and the wireless router is susceptible to being intercepted and viewed by other parties that happen to be within range of the wireless network. Unless you have your own secure connection, such as a VPN (virtual private network) connection to the network at your office, you should avoid using public Wi-Fi for logging in to sensitive accounts (such as your e-mail or bank account); instead, limit your Internet usage in such public places to reading the news or checking for weather updates and traffic reports.

Weak Wi-Fi Security

If you’re cautious, you’ve already secured your wireless network with a password to keep outsiders from accessing it or using your Internet connection. But password protection alone may not be sufficient.
Use stronger encryption: Several types of Wi-Fi network encryption are available, and there are some important differences between them. WEP (Wired Equivalent Privacy) encryption is the most common variety employed on wireless networks. If you have a WEP password in place on your Wi-Fi network already, you’ve taken a significant step toward protecting it from intruders.

But WEP can be easily cracked: Tools are available that allow even unskilled attackers to crack the code and access your network in a matter of minutes. WEP is still helpful, since most aspiring wireless-network hijackers are not dedicated enough to take the time to break in, but to be safe you should use WPA (Wi-Fi Protected Access) or its successor, WPA2. These encryption types re­­solve the weaknesses of WEP and provide much stronger protection.

Log in to your router’s console and find the wireless-security settings. There, enable encryption and select either WPA or WPA2. Enter a password, save the settings, and restart your router–and you’ll start surfing more safely.

Endangered Data Backups

You know that you should back up your data, especially files of irreplaceable items such as family photos, regularly. But while storing backups on an external hard drive or burning them to blank CDs or DVDs and keeping them in the closet will enable you to restore files easily if your hard drive crashes or corrupts, that approach also creates a portable–and thus easily lost or stolen–archive of your sensitive data.

Encrypt your backup data: Be sure to use a backup utility that allows you to protect your data with encryption, or at least a password, to prevent unauthorized access. If you want to take things a step farther, you can put your backup files on an encrypted external USB drive such as the Seagate Maxtor BlackArmor, a PCWorld Best Buy. You can also find external drives with biometric fingerprint scanners, such as the Apricorn Aegis Bio or the LaCie d2 Safe. (For reviews of these drives and others, see “Encrypted Drives Keep Your Files Safe.”)

Use an online backup service: If you prefer, you can use an online storage service such as Microsoft Windows Live SkyDrive, which provides 25GB of storage space for free and offers a measure of security by re­­quiring a username and password for access. Unfortunately, copying 25GB of data and keeping it updated via SkyDrive can be a time-consuming and cumbersome process. For a small fee, though, you can use a service such as Mozy, which includes tools to automate the process and to ensure that your data is backed up regularly.

Unpatched Software (Not Just Windows)

Microsoft’s products have long been favorite targets for malware, but the company has stepped up its game, forcing attackers to seek other weak links in the security chain. These days, third-party products such as Adobe Reader provide attackers with alternative options for hitting your PC.

Install all security updates: You should have both a firewall and an antimalware utility protecting your system, but one of the simplest–and most effective–ways to guard against attack is to make sure that you keep your operating system and applications up-to-date.

Attackers have discovered that a considerable number of third-party applications such as Adobe Reader and Adobe Flash are present on virtually every computer and contain exploitable weaknesses. To guard against threats, you can use a program such as the Secunia Personal Software Inspector to scan your system, identify applications that have known vulnerabilities, and install the necessary updates.

Do your best to stay informed of ex­­isting flaws for the various applications you use, and apply appropriate patches as soon as possible. The About.com Antivirus Software site is a good resource to use in collecting such information. You can also check sites such as McAfee’s Avert Labs Threat Library for the latest news on emerging threats.

Though attacking third-party products may be a path of least resistance, bad guys haven’t given up entirely on Microsoft products. Windows users should have Automatic Updates (or Windows Update) enabled and set to download and install important security updates automatically. The automatic updates will keep the Windows operating system–as well as other Microsoft software such as Internet Explorer and the various Office applications–patched and current.

5 Security Myths

Think you’re doing everything you need to do to be safe? Think again. Here are five common myths about digital security.

I don’t have anything an attacker would want.

Average users commonly believe that the data on their computers is valuable only to them or has no intrinsic value at all, and that therefore they have nothing to protect and no need to worry. There are three problems with this way of thinking. First, instead of pilfering data, attackers often want to take control of the computer itself, as they can employ a compromised PC to host malware or to distribute spam. Second, you may not think that your PC has any important or sensitive information, but an attacker may be able to use seemingly trivial information such as your name, address, and birth date to steal your identity. And third, most attacks are automated and simply seek out and compromise all vulnerable systems; they do not discriminate based on a target’s value.
I have antivirus software installed, so I am safe.

Antivirus software is an absolute necessity, and it’s a great start, but installing it won’t protect against everything. Some antivirus products are just that–they don’t detect or block spam, phishing attempts, spyware, and other malware attacks. Even if you have a comprehensive security software product that protects against more than just viruses, you still must update it regularly: New malware threats are discovered daily, and antimalware protection is only as good as its last update. Keep in mind, as well, that security vendors need time to add protection against emerging threats, so your antimalware software will not guard you from zero-day or newly launched attacks.
Security is a concern only if I use Windows.

Microsoft certainly has had its share of security issues over the years, but that doesn’t mean that other operating systems or applications are immune from assault. Though Microsoft products are the biggest target, Linux and Mac OS X have vulnerabilities and flaws, too. As alternative OSs and Web browsers gain users, they become more attractive targets, as well. Increasingly, attackers are targeting widely used third-party products that span operating systems, such as Adobe Reader.
My router has a firewall, so my PC is protected.

A firewall is great for blocking random, unauthorized access to your network, and it will protect your computer from a variety of threats; but attackers long ago figured out that the quickest way through the firewall is to attack you via ports that commonly allow data to pass unfettered. By default your firewall won’t block normal traffic such as Web data and e-mail, and few users are comfortable reviewing firewall settings and determining which traffic to permit or block. In addition, many attacks today are Web-based or originate from a phishing attack that lures you into visiting a malicious Website; your firewall cannot protect against such threats.
Since I visit only major, reputable sites, I have nothing to worry about.

You certainly increase your system’s odds of being infected or compromised when you visit the shady side of the Web, but even well-known Websites are occasionally infiltrated. Sites such as those for Apple, CNN, eBay, Microsoft, Yahoo, and even the FBI have been compromised by attackers running cross-site scripting attacks to gather information about users or to install malicious software on visitors’ computers.
Additional Security Resources

Many sites and services on the Web can help you learn more about computer security threats or can analyze your machine to make sure it is clean and safe.

Hoax Encyclopedia: The About.com Antivirus site has a comprehensive database of e-mail and virus hoax messages. Before you forward the next “urgent” alert to your family and friends, check for it on this list.

McAfee Virus Information Library: McAfee maintains a complete listing of malware threats, including details on how they spread and how you can protect your computer against them.

Microsoft Consumer Security Support Center: On this page you can find solutions to common security problems, as well as links to other information and resources for Microsoft’s security products.
Microsoft Malicious Software Removal Tool: This tool is designed to scan for and remove current, pervasive threats. Its scan is smaller and faster than a complete antimalware scan, but it identifies only a handful of threats. Microsoft releases a new version of the tool–along with regular security fixes–on the second Tuesday of each month (”Patch Tuesday”).

Microsoft Security Essentials: This free antivirus application provides real-time protection for Windows PCs against viruses, worms, spyware, and other malicious software.
PhishTank: A community project, PhishTank is a database of known phishing sites. You can search the database to identify phishing sites, and you can add to the list any new sites you’ve encountered.

Trend Micro Housecall: Trend Micro’s free HouseCall service scans your computer online to discover and remove any viruses, worms, or other malware that may be residing on it.

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By Tony Bradley
PC World (US)
January 25, 2010

SAN FRANCISCO - Google didn’t invent the Web search engine, but anyone who just joined the Web-surfing world in the past five years or so might think so. Google has established itself as a trusted and reliable source of information on the Web, and now wants to extend its search dominance and make sure that you “Google it” from your smartphone as well.

Google’s recent acquisitions, namely AdMob and Teracent, position Google to raise the bar for Web-based search advertising, and extend its search advertising empire to the exploding mobile search arena. Google gambled $750 million on the AdMob purchase, which is facing antitrust scrutiny, but will provide Google with a lucrative mobile advertising platform if approved.

Apple has upped the ante on its growing feud with Google by following suit with a mobile advertising acquisition of its own. Apple’s purchase of Quattro will pit it head-to-head against Google in the mobile search advertising market.

On the Web search front, Google captured almost 70 percent of the total search traffic for December 2009, accounting for about 88 million searches out of a total 131 million searches conducted, according to comScore. What is more impressive is that the 88 million searches represent a 58 percent increase from the previous year.

What that means is that, not only does Google have a dominant piece of the pie, but that the pie keeps growing. Google’s 58 percent growth did not eat into its competitor’s shares. Yahoo is up 13 percent, Baidu is up 7 percent, and Bing increased a whopping 70 percent over the previous year.

Google and Bing have both aggressively pursued agreements with social networking providers–primarily Facebook and Twitter–to incorporate real-time status updates within search results. Instead of conducting a search of the Web with Google, and another search of public Facebook status updates, and another search of Twitter tweets, users can perform one-stop-shopping searches the way they always have–just Google it.

Google’s foray into mobile advertising–assuming the AdMob purchase goes through, combined with expanded Web search advertising from the Teracent purchase, and the inclusion of social networking updates within the search results set Google up to not only retain, but extend its dominance of both search and search advertising.

There are a couple obstacles which could get in the way. First, Google’s threat to shut down its operations in China, or to stop censoring its China search results which would result in China shutting it down, could lead to Google surrendering millions of potential searches, and possibly billions in search advertising revenue.

While it wouldn’t have nearly the same impact, Google may also soon be replaced as the default search provider on the most popular smartphone in the world–the iPhone. Apple and Google have had a very public falling out as their “bromance” fell apart, and that has led to the possibility that Apple may partner with Microsoft and make Bing the default search on the iPhone.

Google also faces increasing competition from Bing in general. Microsoft has made innovative strides with Bing which have led to increasing market share. But, even with a 70 percent increase in search traffic from 2008, Bing is still in fourth place with less than four percent of the global search market. Regardless of how successful Bing is, it will be some time before it really poses a threat to Google.

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By John E. Dunn
Techworld.com
January 25, 2010

LONDON - Security vendor Websense is offering Facebook users and businesses a new free ‘firewall’ service that monitors their pages for malicious posts, links and spam.

Defensio 2.0 checks all posts to Facebook in real time against Websense’s ThreatSeeker Network, a database of problem URLs, before deciding whether to categorise a post as malicious or unwanted. This also draws from data gathered by US ISP Radialpoint and URL shortening service bit.ly before performing further heuristic analysis as a final check.
If a bad post is detected, the system logs and informs the user who makes the final decision. As with the original Defensio system - acquired a year ago when Websense bought the company of the same name - it can also monitor web pages for rogue posting, pre-emptively blocking those it deems unwanted.

“We are seeing real threats to Facebook such as Koobface,” said Websense senior research manager, Carl Leonard.

According to Leonard, an advantage of Web 2.0 monitoring was that it gave security companies a way of following criminals inside the otherwise closed world of social media, something that many security vendors can’t yet do. “We can have visibility into threats on these social networks, and have a fantastic feed of information that can benefit all our customers,” he said.

Leonard was not able to say when or if the monitoring might be available other social media sites or feeds such as twitter, where rogue behaviour can be difficult to spot.

The service is free for anyone with fewer than 50,000 posts per month, and for companies with 15 employees of less. For professional sites or sites with larger volumes of posts, the service starts at $5 (£3) per month, per site.

The issue of abuse of blog and forums by malware hawkers is long established and the company’s own research indicates that it’s become a big enough issue to drown most unprotected sites with posting spam.

Defensio monitoring has also been integrated with the company’s Web Security Gateway system.

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By Tom S. Noda
Computerworld Philippines
January 22, 2010

A “ray” of hope still shines for the legislation of the pending cybercrime and Department of ICT (DICT) bills in the Senate, and it’s no other than Ray Anthony Roxas-Chua III, chairman of the Commission on ICT (CICT) – as he remains optimistic of the approvals, despite only six session days remaining for the legislative calendar.

Chua reported that while the DICT bill interpellation was postponed until Monday, the Cybercrime bill was finally introduced on Thursday. He vows to continue pushing for the approval of the bills until the last session day in the Senate.

The CICT chief is overwhelmed by the support coming from different ICT groups in the country and expects them to rally behind him again on Monday’s session. Groups present in the Senate last Thursday came from the leadership and members of the Business Processing Association of the Philippines (BPA/P), Call Center Association of the Philippines (CCAP), Game Developers Association of the Philippines (GDAP) and the CIO Forum. CICT’s commissioners were also present to respond to interpellations.

“We hope more groups will continue to support us in the last six remaining session days.  Each bill will have to be approved on the 2nd and 3rd readings and reconciled with the House versions in a bicameral conference within that span of time,” Chua said.

Since Jan. 18, Chua vowed to attend until the last session day of the Senate and has been calling for public support especially through his Facebook account, where we would regularly post developments at the sessions.

Chua expressed fears that if the ICT bills don’t pass in the Senate, lawmakers would have to start from scratch in the next administration.

CICT’s existence is said to be “fragile” since it was only created through an executive order (EO) by President Gloria Macapagal-Arroyo in 2001. The next president can easily remove it if it does not become a department.

Arroyo, in her last state of the nation (SONA) address last July, called for DICT’s creation in order to further improve the local BPO and tourism sectors in the Philippines. It is a development that has been clamored for almost eight years already.

Senator Edgardo Angara recently told Computerworld Philippines that the conversion of CICT into a government department is “a must” in order to have focus on the issue of policy direction of related government agencies such as the Department of Science and technology (DOST), Telecommunications Office (Telof), National Telecommunications Commission (NTC), and National Computer Center (NCC).

According to a recent study by research firm Ovum, the creation of a DICT in the Philippines could rally the local ICT economy around a maximum of four capability areas, they are medical and legal transcription, engineering, software-as-a-service (SaaS), including building businesses around open source technology.

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By Sharon Gaudin
Computerworld (US)
January 21, 2010

FRAMINGHAM - It’s been a big week for social networking.

First, President Obama sent his first Twitter message on Monday. And now Bill Gates, philanthropist and former chairman of Microsoft , has joined the microblogging site, sending out his first tweet Tuesday.

“Hello World,” twittered Gates. “Hard at work on my foundation letter - publishing on 1/25.”

Since that first tweet Tuesday afternoon, Gates has twittered four more times and quickly amassed a following of more than 188,600 people. He’s also made it onto more than 6,000 Twitter lists.

“I’ve got a lot to learn about Twitter but look forward to sharing more,” he wrote Tuesday night.

And when Gates decides to get into social networking, he dives right in.

After publicly saying last summer that being on Facebook was more trouble than it was worth, he quit the site. Well, Tuesday he was back on Facebook with a new page. To avoid being crushed with friend requests this time around, Gates has opted to let people become “fans” of his page instead.

So far, on Facebook, Gates has posted pictures of his trips to Africa and India, as well as information about his philanthropic organization, The Bill and Melinda Gates Foundation.

After a day back on Facebook, he has more than 50,000 fans.

Meanwhile, the presidential tweet didn’t go up on the @barackobama Twitter account, which is handled by a ghost Twitterer. Obama’s first message, which was about the president and first lady visiting the Red Cross’ disaster operation center in Washington, was posted on the @redcross page.

The tweet itself was in the third person: “President Obama and the First Lady are here visiting our disaster operation center right now.”

It appears that someone else may have written the tweet, then the president pushed the “update” button to send it out. The next tweet on the @redcross page was: “President Obama pushed the button on the last tweet. It was his first ever tweet!”

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld . Follow Sharon on Twitter at @sgaudin , send e-mail to sgaudin@computerworld.com or subscribe to Sharon’s RSS feed.

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By Ian Paul
PC World (US)
January 12, 2010

SAN FRANCISCO - Lost in the flurry of products announcements at last week’s Consumer Electronics Show was Facebook CEO Mark Zuckerberg’s suggestion on Friday that some aspects of privacy are a thing of the past. The Facebook founder’s comments were part of an interview with TechCrunch’s Michael Arrington during last week’s Crunchie awards presentation.

“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that’s evolved over time,” Zuckerberg said. “We view it as our role in the system to constantly be innovating and be updating what our system is to reflect what the current social norms are.”

Zuckerberg then pointed to Facebook’s recent privacy policy change that made user’s key information open by default as an example of the social network’s willingness to reflect “current social norms.”

But Zuckerberg’s belief that Facebook’s latest privacy policy is what people want ignores the fact that privacy concerns have continually dogged Facebook. The company has been accused on several occasions of not being in step with the needs and privacy concerns of its users. With that in mind, let’s revisit some of Facebook’s privacy problems to see how well Facebook really has reflected “current social norms.”

Beacon

The privacy issue that started it all was Facebook Beacon. The system was supposed to provide a way for Facebook users to share actions they took on third-party Website such as purchasing movie tickets on Fandango or video games on Game Fly.

But Beacon quickly fell out of favor with Facebook users, and a 2008 class action lawsuit was filed against the social network “alleging that Facebook and its affiliates did not give users adequate notice and choice about Beacon and the collection and use of users’ personal information.”

As a result of the Beacon fallout, Facebook recently agreed to set up a $9.5 million fund for a nonprofit foundation dedicated to supporting online privacy, safety, and security.

Terms of Service Change

The social network found itself in hot water just over a year ago after Facebook made a sudden change to its terms of service. The change seemed to give Facebook absolute control over any content you shared on the social network. of the new TOS by saying Facebook “wouldn’t share your information in a way you wouldn’t want.”

But Zuckerberg quickly lost control of the situation after the Electronic Privacy Information Center (EPIC) threatened to lodge a formal complaint against Facebook with the Federal Trade Commission. To quell EPIC’s concerns, Facebook moved to an open governance format that allowed Facebook users to comment and vote on changes to the social network’s terms of service.

Canadian Smackdown

Just a few months after Facebook reconciled its terms of service with its user base, the Canadian government determined that Facebook had run afoul of Canadian privacy laws. As a result, the Office of the Privacy Commissioner of Canada issued a set of recommendations for Facebook to get back in line with Canadian policy.

Some of the key changes Facebook agreed to include improved protection against third-party data mining and clearer communication about what happens to your data if you choose to deactivate or delete your Facebook account.

Privacy Settings Change

Finally, we come to the changes Facebook made to your personal privacy settings in December. The new changes encouraged you to share more of your Facebook information with the world, but still allowed you to keep some information set to private if you so chose. But under the new settings, some personal information is made publicly available with almost no way to protect it including your profile picture, fan pages, gender, geographic region, and networks.

Privacy watchdogs and public interest groups such as the Electronic Frontier Foundation and the American Civil Liberties Union have criticized a lot of Facebook’s new privacy changes. Responding to some of these criticisms, Facebook backed off one new privacy setting that made your friends list publicly available, and Facebook now gives you the option to make it private.

EPIC and nine other privacy and consumer groups took their concerns over Facebook’s new privacy settings one step further and filed a complaint against Facebook with the FTC. The complaint accuses Facebook of making changes to its policies that are deceptive and unfair.

So with all the problems that Facebook has had to endure as a result of its handling of privacy issues, can Zuckerberg honestly say that Facebook’s privacy policies reflect “current social norms”? That seems more like wishful thinking on Zuckerberg’s part to me.

Connect with Ian on Twitter (@ianpaul).


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By Jon Brodkin
Network World (US)
January 8, 2010

FRAMINGHAM - Will 2010 be the year Facebook and Twitter take over the business world? The social networks are growing in popularity by the day, both for personal and business use, yet many IT and business executives remain wary of the risks posed by the online services and skeptical about potential benefits.

A number of Web-savvy CIOs are using Twitter to spread their views, engage with colleagues and discuss technology, yet a survey shows that more than half of CIOs in the United States do not allow employees to log onto social networking sites “for any reason” while they’re at work. Another survey conducted in the United Kingdom found that nearly three-quarters of the top brands had no official presence on Twitter, despite the service’s potential for reaching customers. (See related story, 12 CIOs who Tweet.)

Business users are logging onto public social networking sites far more often than social networks sponsored by their employers, but attempts to block such activity simply will not work, says IDC analyst Caroline Dangson, who researches enterprise collaboration and social technologies.

As workforces become more distributed, and even office workers spend time working at home, people will use personal devices for business use and it will be difficult for IT to make blanket proclamations banning tools as widely used as Facebook and Twitter.

“This concept of trying to control or block [social media usage], it is not going to work,” Dangson says. “There’s going to be a divide, with some companies that shun public social networks and are fearful of using them, and some who embrace it and take the risk.”

An IDC survey of 4,710 U.S. workers in October found that 34% use consumer social networks like Facebook and LinkedIn for business purposes, and 9% use microblogging sites like Twitter for business purposes.

Yet many of their employers are trying to stop them from doing so.

A Robert Half Technology survey of 1,400 CIOs from U.S. companies with at least 100 employees found that 54% completely prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Nineteen percent allow social networking sites for business purposes only, while another 16% allow “limited personal use.” Just 10% permit use of social networking sites “for any type of personal use.”

Some brands have begun using Facebook and Twitter to reach consumers, both to promote themselves and communicate about company failures. Rackspace, for example, has used Twitter extensively to communicate with users after several power outages knocked customer services offline.

But large companies are also avoiding social networking sites in droves. New Media Age, a United Kingdom publication, analyzed the top 500 U.K. brands and found that 74% have no presence at all on Twitter, and just 10% use the site daily.

Dangson believes Facebook is a good setting for businesses to reach consumers, but that there is a greater business opportunity in Twitter, particularly in business-to-business markets, because “everything is public and open.”

Twitter “is a fantastic direct marketing tool,” she says. “People have opted in to follow you and follow your messages.”

Others tout the potential of LinkedIn, another major social network that is business-oriented, and often used to build business relationships and find new jobs.

Users of Facebook and Twitter likely care only about the sites’ usefulness, but many financial analysts have wondered how these social networks can create a compelling business model. Out of all of them, LinkedIn may have the greatest financial future, and potential to be acquired by a larger company, says Robert Armstrong, a financial analyst and senior columnist at Dow Jones Investment Banker.

Major Web properties like Google and eBay have been successful because their business model is based upon transactions, he notes. Facebook and Twitter seem to lack that advantage, but LinkedIn is centered around a pretty major type of transaction – the hiring of a new employee.

Even if you’re not seeking a new job, LinkedIn may be the best place for IT folks looking to exchange information with colleagues. An IDC survey of 204 IT decision-makers found that LinkedIn is the best social network for finding information to support IT purchases. Twitter was ranked second, followed by Facebook, MySpace, and YouTube.

Clearly, use of social networks will continue to increase in 2010. Company executives need to accept this reality – they don’t have to take a hands-off, anything-goes approach, but they do need policies governing employee use and a strategy for corporate use, analysts say.

In the next year, CIOs will get more involved, and “we’ll see companies writing policies and guidelines,” partly to protect workers, Dangson says. Businesses will also increase use of Facebook and Twitter for CRM, she predicts, saying CRM is “the most compelling business case for public social media sites where customers frequently voice their opinions on matters of everyday life, including the brands in which they interact.”

Forrester analyst Augie Ray, who studies social marketing, says companies like Best Buy and Comcast are have done a good job interacting with customers on social sites. This is necessary in part because consumers’ attention has been distracted from traditional forms of advertising.

“They’re embracing it because they have to,” Ray says. “Brands that do get it, understand that they can engage with and have a two-way dialogue with consumers.”

Companies need a strategy that takes into account who their audience is and how they prefer to be reached, Ray says. Social media efforts can’t be half-baked. Starting a company Facebook page, putting a lot of effort into it up-front and then never updating it again is not effective marketing.

Businesses should also have a plan for how to use social media in times of crisis, because Facebook and Twitter are often the most direct ways of reaching customers. The moment a public relations crisis happens is not the time you want to be asking the question “how will we respond?” Ray says.

Companies looking to improve brand image via social marketing also need to be wary of the legitimate privacy concerns their customers may have. Marketers need to be transparent about what data they collect and how they are using it, Ray says.

“As individuals become more concerned about information they’re giving up and how they’re using it, that’s going to have a big impact on companies,” he says. “There’s certainly some concern in the marketplace and government entities about use of marketing data. … Marketers just want to be fully transparent, which they haven’t always been.”

Privacy and security concerns also have businesses wondering how they can use social networking to improve collaboration among internal employees, without exposing themselves to risk. Companies are wary of employees releasing sensitive information like layoffs and acquisitions.

“The risk that comes with social media is how viral it is,” Dangson says. “It’s the risk of scale that can work both ways.”

That’s why many businesses will opt to create their own internal social networks, which can be controlled and open only to employees, and perhaps to business partners.

In 2010, you’re likely to hear the phrase “Facebook for the enterprise.” Salesforce.com recently announced “Chatter,” a social-networking application that is designed for internal business use but can also incorporate content from public social networking sites by taking advantage of the Facebook and Twitter APIs. Therefore, employees can receive in the same feed a mix of private content from their bosses and fellow employees, and public content from Facebook and Twitter that is related to their jobs.

Bruce Francis, vice president of corporate strategy for Salesforce, says he doesn’t know anyone without a Facebook account. Eventually, he thinks employees will develop extensive corporate profiles as well, and relationships between the public and corporate profiles will develop.

“The question we are asking everyone is ‘why is it you know more about strangers on Facebook than you do about your colleagues and employees?’” Francis says. “You know who has gone to the movies, but you don’t necessarily know about when one of your key sales reps has just visited a major account.”

Even though many CIOs seem wary of social networking in the workplace, Francis is confident that IT executives will ultimately embrace the trend.

“I think that every CIO is looking at what’s been going on with the rise of social networks like Twitter and Facebook,” Francis says. “Companies are wondering, ‘how can I capture that energy, that relevance, that better way of managing all the information that’s important to me, how can I capture that for my company?’”

Just as in Facebook, Chatter allows people and applications to send users news in real time, but the security model will allow IT to determine what types of information employees can see. Salesforce believes this granular privacy control will help assuage concerns businesses have about the security of public social networking sites.

There are also private alternatives to Twitter, such as a service called Yammer, which lets companies create streams available only to their own employees. New privacy controls for Facebook, which have been criticized by many users for making too much information public, may ultimately make it easier for people to present different information to business colleagues and personal contacts.

“What companies are really asking for is a better way to collaborate,” Francis says.

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By Carrie-Ann Skinner
PC Advisor (UK)
January 7, 2010

LONDON - More than 25 million new strains of malware were created last year, says PandaLabs. According to the security vendor’s Annual Malware Report, the number of new versions of malware identified has topped the 15 million identified throughout the company’s 20-year history.

PandaLabs said that 66 percent of the new malware identified were banking Trojans, and the next popular type was scareware, also known as fake antivirus software that encourages web users to part with their hard-earned cash to download hoax security software that serves no purpose.

The security vendor predicts that the amount of malware in circulation will continue to grow during 2010.

“Windows 7 will surely attract the interest of hackers when it comes to designing new malware, and attacks on Mac will increase. While we are likely to witness more politically motivated attacks the report concludes that, once again, this will not be the year of the mobile phone virus,” said PandaLabs.

The report also revealed that 92 percent of all emails sent in 2009 were classed as spam, and social networks such as Facebook and Twitter became popular with cybercriminals as a distribution channel for malware.

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Social Networks at Work

By Fei Lumbania on January 5, 2010

By Michael Alan Hamlin

Last month, Facebook emerged as the top website in the Philip­pines on Alexa, hav­ing grown more than 1,000% from January to September 10 this year. Other social media sites in the top 15 websites in­cluded Friendster (3), YouTube (5), Blogger (6), Multiply (9), Twitter (11), Photobucket (12) and WordPress (15). The latest ranking was further evidence that social network marketing is increasingly relevant in the Philippines.

Another indicator was the use of social networks to coordinate relief efforts in the aftermath of two devastating typhoons, Ondoy and Pepeng. On Facebook and Twitter—the two social networks I admit to using—“friends” and “follow­ers” feverishly posted informa­tion indicating where help was needed, and how volunteers could get involved. Of course, the social networks were also a popular channel for venting frustrations over poorly main­tained flood control infrastruc­ture, the lack of preparedness of disaster response teams, and the seeming irrelevance of government as private citizens took responsibility for much of the relief effort.

As social networking mar­keting has become more of an obviously tier-one communica­tion channel, educational in­stitutions and self-made gurus have sprung up to offer insights, advice, and tools for leveraging them. The Asian Institute of Management has introduced an elective to its degree programs, I understand, focusing on social networks for business. The Ateneo de Manila University of­fers a 16-week certificate course. A number of online advertising “experts” offer one- and two-day seminars.

This interest is a sign that B2B and B2C marketers are moving past the test concept phase of their social network marketing programs to imple­ment serious strategic cam­paigns. These marketers rely on digital agencies to design and implement search and display advertising campaigns. But when it comes to digial PR, while the agency continues to advise and help clients design campaigns, much and often all of the content generation is done by the client.

The reasons vary, but boil down to the reality that even highly specialized digital PR agencies don’t have the domain expertise and inside knowledge to be credible or exert thought leadership for their clients. Clients are therefore forced to dedicate intellectual resources to their digital PR campaigns, and to become an active participant in generating visibility for their personal and corporate brands.

This presents a number of issues for the company and for the CIO. For the com­pany, who just participates in digital PR is an issue. Having employees authorized to post status updates on Facebook or blog during working hours is likely to encourage other employees to spend much of their time online during the day, reducing productivity, gobbling up bandwidth, and creating security breaches. For this reason, over half of US. CIOs completely ban visit­ing social networking sites at work, according to the results of a recent survey conducted by Robert Half Technology, a recruitment firm for technol­ogy professionals.

Just 19% of respondents to that survey said they allow employees to access social networks for business purposes only. Sixteen percent of respon­dents said they allow limited access. Whether companies allow access to social networks at work, another potentially prickly issue is how employees identified with the company conduct themselves on social networks, and whether their conduct supports or under­mines brand image.

To address these concerns, consultants and agencies alike increasingly advise their clients to adopt a formal policy setting out the ground rules for social networking. Typically, such a policy will include sections of the company’s philoso­phy towards social networks; information on the issuing authority; definition of social networks and their role in society in general and for the organization and its employees in particular; responsibility of employees; topic matter guide­lines, use of company assets; examples of acceptable use of social networks; inaccurate and defamatory content; and, off-limits material.

In my firm, our policy en­courages employees to have an online presence, but limits ac­cess during work hours except for employees who access social networks for business purposes, such as our marketing manager. The policy requires employees, whether they access at work or not, to: 1) Be relevant to your area of expertise; 2) Do not be anonymous; 3) Maintain professionalism, honesty, and respect; 4) Apply a “good judg­ment” test for every activity related in any way to the firm. The test involves asking, “Am I guilty of leaking information, trade secrets, customer data, or upcoming announcements? Is it negative commentary regard­ing my employer?”

Penalties for violating these policies are also provided, and are aligned with relevant labor laws and conventions.

Social networking market­ing is a real force, and it is grow­ing stronger. Like anything, it can be abused, and it’s impor­tant for companies to make sure it isn’t, and that it contributes to enhanced brand visibility.

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By Sharon Gaudin
Computerworld (US)
December 22, 2009

FRAMINGHAM - As 2009 draws to a close, it’s clear that the year was a watershed for social networks and the firms that own them.

The year saw major changes at sites like Facebook and Twitter as millions of non-technical users became regular users of social networks.

In 2009, social networks no longer featured posts with reams and reams of drivel — like telling people what kind of sandwich you had for lunch or about the great parking space you grabbed near the gym. Instead, they were used far more to let the world learn about everything from political unrest to plane crashes to political events in real time.

The user base of social networks this year expanded greatly from the traditional teenage and college student set. It now includes many of their parents and even grandparents who now use the technology as a primary mode of communication. While it’s been a bit embarrassing for the kids involved to have their Uncle Fred befriend them on Facebook, the broader audience has been a boon to social networking companies.

“It looks like 2009 will be known as the year that social networking went mainstream,” said Dan Olds, an analyst with the Gabriel Consulting Group. “This was the year when Mom, Dad, and even Grandma found Facebook and Twitter, and used them to make the Web a part of their lives — often for the first time.”

Perhaps most significant is that companies in various industries started to see how social networks can help boost business even in a recession. While many CEOs may still be a bit disconnected from the social networking phenomenon, many companies, like Zappos.com and Dell Inc., have found ways to draw in new customers using Web 2.0 methods.

“Really, 2009 has been a watershed year for social networking,” said Olds. “Business has embraced both Twitter and Facebook as a way to communicate directly with customers and to inexpensively get their points across to a large number of folks. Much of the fear that business had of social networking seems to have abated as they become more comfortable with the concept and see the advantages. We’re still at a point where only a small number of businesses have social networking strategies, but that number is increasing quickly over time.”

And several analysts noted that the results of online user counts bear out such opinions.

Earlier this fall, for instance, Facebook logged its 350 millionth user. And this summer, Nielsen Co. reported that In April, Facebook users spent 13.9 billion minutes on the site, 700% more than the year-earlier total of 1.7 billion minutes.
And Twitter hasn’t been a shrinking violet in the social networking scene in 2009. In March, for example, the number of U.S. visitors to the site increased by http://www.computerworld.com/s/article/9131679/Twitter_s_U.S._users_nearly_double_in_March 131% just from February, according to online researcher comScore Inc. And Experian Hitwise, an Internet monitoring firm reported this fall that Twitter’s September traffic increased by 1,170% compared to year-earlier month.

All this growth did have to come at someone’s expense, and that burden seems to have fallen on MySpace. A pioneer in the social networking scene and an early market leader, MySpace’s share fell behind Facebook globally and in the U.S. this year for the first time. Facebook’s share of the U.S. market reached 30.26% in September while MySpace’s September share plunged 55% to 30.26% from a market leading 66.84% share a year earlier, according to Experian Hitwise.

But the expanse of social networking users isn’t just about the sheer numbers. It’s also about the breadth of the users. Everyone from the kid who sat behind you in homeroom during sophomore year to Oprah Winfrey to NASA astronauts orbiting in space are connecting with their fans online this year.

The task that remains for social networking firms is a big one — finding ways to generate revenue and profit.

Twitter’s leaders have been adamant through 2009 that they are comfortable taking their time to come up with and to implement a viable business plan. Both Twitter CEO Evan Williams and co-founder Biz Stone have said they want to focus first on building out the site’s features, and then focus on the money.

By year’s end, though, Twitter had signed potential revenue generating deals with Google and Microsoft to help them offer users the ability to get real time results from the Google and Bing search engines. And Microsoft signed a similar deal with Facebook.
While none of the companies disclosed the deals’ financial details, industry watchers speculate that both Twitter and Facebook finally hit on a potentially big pay day.

Jim McGregor, an analyst with In-Stat, said the real-time search deals are an indication of what users can expect in 2010. “I think the early adopter phase is over,” said McGregor. “Now, we’ll see more of a judgment period on what the true value is here. This was a big year but, no, there’s definitely more to come.”

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