By John Mark V. Tuazon
Computerworld Philippines
July 26, 2010
In keeping with its strategy to provide a seamless communication and entertainment experience, Sony Ericsson on Friday released what could possibly be the smallest Android smartphone units yet, the Xperia X10 Mini and Xperia X10 Mini Pro.
Scaled-down versions of Sony Ericsson’s flagship Xperia X10 line, the Mini and Mini Pro units sport 2.55-inch TFT touchscreen displays and five-megapixel cameras. The Pro version, typically marketed for business users, comes with a slide-out QWERTY keyboard below the touchscreen display.
Both new releases will sport the Timescape and Mediascape UI popularized by the firm with its Xperia X10 line. Timescape pools all messages from various communication portals under one application, while Mediascape houses all multimedia files from both offline and online sources.
Dennis Manzano, general manager of Sony Ericsson Philippines, said during the Sony Ericsson Expo 2010 that the Android phones will also put social networking in center stage. “Communication has evolved into entertainment, and entertainment has taken a different step. [The popularity of] Facebook and Twitter is evidence of how social media affects our daily lives,” he emphasized.
Manzano said these two social networks, among others, are already embedded applications within the handsets, “so [users can] enjoy it on the go.”
During the three-day expo held at the Megatrade Hall 1 of SM Megamall in Mandaluyong City, Sony Ericsson also unveiled their HD phone line, the Vivaz and Vivaz Pro; and the new addition to the Walkman series, the Spiro and Zylo Walkman phones.
The company is also set to release their entry-level Xperia offering, the Xperia X8, and the first full-touch Walkman phone, the Yendo, both of which are due out by the end of the third quarter this year.
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