by John Mark V. Tuazon
Computerworld Philippines
August 4, 2009

After capturing the market with its full-touch mobile phone offering at the start of this year, electronics brand Samsung Mobile ups its ante with the launch of Samsung Preston, its latest full-touch mobile phone.

Looking to increase its market share, Samsung on Saturday presented before media and partners at the 16th Samsung Experience store in SM Mall of Asia its new addition to its full-touch mobile phone line, carefully positioning it as a “more affordable” touchscreen phone.

The Prestone, Samsung’s second-cheapest full-touch phone next to the Samsung Star, features a full-touch interface with a responsive haptic feedback, 3G capabilities with HSDPA speeds of up to 7.2mbps, a 2.8” LCD, three-megapixel camera and an accelerometer. The Prestone, however, doesn’t come with WiFi capabilities.

Meanwhile, a distinct feature called Widgets enables small applications to display on the phone’s dashboard during standby. “Businessmen and executives can take advantage of the Inquirer widget we are offering for free to view the latest news on their dashboard,” said Raine Javalera, product manager for mobile phones, Samsung Philippines. She added that widgets are available at the Samsung website free for download.

With this release, Samsung is poised to capture a wider audience in the Philippines as it comes to a close second in the mobile phone race. “We are currently doing well this first half of 2009, so we expect to grow stronger in the next few months as well,” said Javalera.

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