By Anuradha Shukla
MIS Asia
August 25, 2010

SHENZHEN, CHINA - The sales of technical consumer goods across eight Asian markets in the second quarter of 2010 have generally improved as compared to the same period in 2009.

This is according to the Gfk TEMAX (Technical Market Index), Gfk Asia’s comprehensive index that is used to track the performance of technical consumer goods markets that are located in over 30 countries worldwide. By doing so, it helps provide decision makers from concerned industries with key substantiated data regarding their markets, in order to help them make informed decisions.

Gfk Asia is an information and consultancy service provider for the media, custom research, retail and technology sectors.

INCREASED GROWTH

The retail panels maintained by Gfk Asia carry out surveys to determine these findings. TEMAX reports are generated based on these findings, and are produced quarterly, in February, May, August and November, for the telecom, information technology and home equipment, home appliances, imaging and photo, and consumer electronics markets.

The company has determined that growth margins for the markets it examined have reached as high as 30 per cent year-on-year. That figure was achieved in Vietnam, whereas Malaysia achieved 22 per cent and Hong Kong 17 per cent respectively–the three top performing countries in terms of local demand for technical consumer products. As for growth categories, Gfk Asia determined that small domestic appliances were the highest growing goods across the region in the said period.

SMALL DOMESTIC APPLIANCES

Stanley Kee, regional commercial director, Gfk Asia, said the overall demand for technical consumer goods is strong, but the demand for small domestic appliances was what propelled market growth–demand in Vietnam, Indonesia, Thailand and Singapore grew as much as 41 to 80 per cent.

Kee added that all but two categories watched had double-digit growths in demand, with small domestic appliance products growing the best (61 per cent). The two categories that did not do as well as others are office equipment and information technology.

Possibly Related Posts:

• Philippine BPO industry hails Senate’s passage of cybercrime bill
• You don’t deserve more time, says judge to Facebook, Google: report
• Oracle asks for retrial against SAP in TomorrowNow case
• Microsoft opens C++ extension for other compilers
• Prepare Your Business for Facebook Mobile Ads

 Print This Post